Case Study: Facebook and Growing Population of the Philippines

1. Taguig City
University
Graduate Studies
Gen. Santos Ave., Central
Bicutan, Taguig City
FBA 204 – Social Marketing
Master in Business Administration
Mario S. Nillo, MPA, Ph.d(c)
Prepared by: Kingphad I. Taup

2. A range of products with varying features sets and price, based on the same core
products architecture.

3.  Is the core need or benefit that the product is trying to meet or deliver. The best way to
think about this is from a consumer’s perspective – why is the customer buying this
product solution?
 You should note the use of the word “solution” at the end of the last paragraph and you
should be aware that products to consumers are simply solutions to problems or needs
that they are facing.
http://www.marketingstudyguide.com/three-product-levels-marketing/

4.  The actual product is that the overall product design and the product feature. If you were to
describe a product in detail, then you would be describing its product features – which is the
actual product.
 identify the following product features: shape, taste, texture, size, color, aroma, crunchiness,
smoothness, ingredients, packaging, name, brand, images, and so on.
http://www.marketingstudyguide.com/three-product-levels-marketing/

5.  Augment means “to add to” or “to make greater”
 The third level in the product level model is increasing the offering and set of
benefits to the consumer.
 Product augmentation is adding to the product’s offering OUTSIDE of the product
itself.
http://www.marketingstudyguide.com/three-product-levels-marketing/

9.  Is an American for-profit corporation and an online social media and social networking service
based in Menlo Park, California.
 Was launched on February 4, 2004.
 by Mark Zuckerberg, along with fellow Harvard College students and roommates, Eduardo
Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.
 The Facebook name comes from the face book directories often given to United States
university students.
 May be accessed by a large range of desktops, laptops, tablet computers, and smartphones
over the Internet and mobile networks.
 Has more than 2 billion monthly active users as of June 2017.
 As of April 2016, Facebook was the most popular social networking site in the world, based on
the number of active user accounts.

11. Research
and Study Educate
Actual
Product
Core
Products
Actual
Product
Augmented
Product
Augmented
Product

13. : The Philippines growing populations
The Philippines has one of the fastest growing populations in Southeast Asia. From having fifty
million inhabitants in 1980, the Philippines today is home to around ninety-three million people.
Philippine population is projected to increase from its 2010 census count to 142 Million by 2045
with 1.73 % annual growth rate during 2010- 2015. Increase Living place is becoming increasingly
saturated. This overcrowding is causing a range of problems .
By the year 2050, the global population is expected to pass nine billion people, a significant
increase from the six-and-a-half billion today. In the Philippines, they are already running out of
space. There are few other areas where so many people live so closely together: On average there
are 41,282 people per square kilometer, but in some slum regions there are as many as 88,000
people living per square kilometre. . They live wherever they can find some space. Even the city’s
toxic garbage dumps are home to people who eat, sleep and live surrounded by rotting trash. With
so many residents, the city’s resources are strained to the limit. Large parts of Manila’s 11 million
residents lack clean drinking water, work, and access to healthcare and education.
http://www.prospektphoto.net/stories/mads-nissen-overpopulation-in-manila/
NSO

14. According to the United Nations development program UNDP, overpopulation and poverty
often go hand-in-hand. The poorest families are the ones who have the most children and
subsequently have to support more people with fewer resources. Before they even reach
adolescence, the children are doomed to a life of hereditary poverty.
Charito Esponilla’s dream is to give her children an education. That is what his neighbour, with only two
children has done. But the Esponilla family can’t afford to send their children to school. As it is, they have a
hard time making ends meet and when the family runs out of money, they are forced to live on the charity of
neighbours.
”Our neighbours are so sweet,” explains Charito Esponilla, while she washes children’s clothes in three large
buckets of laundry. ”Sometimes they give us a little rice, but a lot of the time they are short on food just like us.
Then we have no other choice but to go hungry to bed. On those nights, it’s very hard to fall asleep. The
children cry and wake me all night long. But I don’t have anything to give them. What can I do?”
Even though Charito Esponilla loves her seven children, she doesn’t want any more. Like most other Filipinos
she doesn’t use contraceptives, and never has. She has considered the birth-control pill, but she doesn’t know
much about them and is afraid of what they might do to her body.
http://www.prospektphoto.net/stories/mads-nissen-overpopulation-in-manila/
NSO

15. According to Dr. Emily Bernardo, a lack of information is one of the leading causes of
overpopulation in the Philippines. Bernardo is the leader of a family-planning unit at the public
José Fabella Hospital in Manila.
The poorest social groups are incredibly ignorant. They don’t even know how a woman
becomes pregnant. Some of them believe they are infertile while they are still breast-feeding
their new-borns and others have never even heard of prevention or contraceptives. Others still
are terrified of unknown side effects. That’s why women keep having more children, even
though they neither want to nor have the economic means to provide for them.”
• Lack of education
• Lack of healthcare
• Unemployment and general poverty
http://www.prospektphoto.net/stories/mads-nissen-overpopulation-in-manila/
NSO

16. SECTION 1. Title. – This Act shall be known as “The Responsible Parenthood and Reproductive Health Act of 2012
SEC. 3. Guiding Principles for Implementation.
(e) The State shall promote and provide information and access, without bias, to all methods of
family planning, including effective natural and modern methods which have been proven
medically safe, legal, non-abortifacient, and effective in accordance with scientific and evidence-
based medical research standards such as those registered and approved by the FDA for the poor
and marginalized as identified through the NHTS-PR and other government measures of
identifying marginalization: Provided, That the State shall also provide funding support to
promote modern natural methods of family planning, especially the Billings Ovulation Method,
consistent with the needs of acceptors and their religious convictions;

17. • The CALABARZON region remains the largest in terms of population size even until
2045 (20.1 Million) , followed by NCR and Central Luzon with 14.5 Million each.
• CAR region will continue to report the smallest population with 2.6 Million by
2045.
The poorest families are the ones who have the most children and subsequently have to
support more people with fewer resources.
• Age
Fertility age 15 to 49 years old.
http://www.prospektphoto.net/stories/mads-nissen-overpopulation-in-manila/
NSO

18.  Is a free interactive program designed to provide
citizens with the basic tools needed to recognize
and help prevent community problems
 Participants are trained to spot certain behavior
and situation

19. Augmented Product
Augmented Product
Augmented Product