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social listening
Stefanie Shao
1.Lyft vs Uber
2.Adidas vs Nike
Lyft vs Uber 3 topics
1.subsidized act
2.people feeling about
3.business expanding
subsidized act
Lyft
subsidized act
Uber
feeling about
Lyft
Uber
feeling about
business expanding
Lyft
business expanding
Uber
Lyft vs Uber
1.subsidized act
Lyft now gives every new register
$50 in account for 10 rides and
inviting friends with Lyft code
people will get extra $20.
2.people feeling about
As for Lyft, people feel safe with the
report platform, fun with the
interesting divers, but sometimes
they will meet the horrible drivers
since there are too many Lyft
drivers.
3.business expanding
There are some regulations and
litigations for Lyft, and facing to the
competitor, Uber, Lyft raise $250M
to the market.
1.subsidized act
Uber now launch the newest round
compete of Uberpool,and it raise
price from $5 to $7. The same with
Lyft, Uber gives extra $20 for
inviting friends to Uber via code.
2.people feeling about
People make jokes of Uber with the
pronounce “yoober”, and they think
Uber between “die” and “fun”.
3.business expanding
Baidu of China confirmed to invest
Uber stocks, and after that Uber
launch the Uber Military Plan in
USA.
People who are talking about the price and car services
between Uber and Lyft are the customers and famous
media.They are more like chatting on twitter.
Adidas vs Nike 2 topics
1.new shoes release
2.purchase app launch
Adidas vs Nike
new shoes release
Adidas
new shoes release-people`s talk
Nike
new shoes release-people`s talk
purchase app launch-people`s talk
Adidas
purchase app launch
Nike
purchase app launch-people`s talk
Adidas vs Nike
Activities:
released New shoes and New App
People on twitter :
famous media and fans.
Tone:
more fashionable.
Activities:
released New shoes and New App
People on twitter :
official account of Nike
Tone:
more official
Thanks

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