August 23-24th, 2012 in San Francisco, CA
Social Media Intelligence 2012 is a comprehensive training and networking forum designed for professionals that work in marketing, strategy, customer and leadership functions. Featuring six distinct tracks and over twenty sessions, attendees can pick and choose content to fit their unique needs.
This is a vendor neutral event that is not focused on software or external
solutions, just tangible strategies, innovative best practices and proven methodology that you can take back to your organization and implement.
For more workshop details and pricing please contact Jason Evans @ 510-984-2949 or jevans@altamont-group.com
Kellie Celia provides tips for authors to build a community and promote their work through low-cost marketing initiatives. She recommends connecting with core audiences like other writers, teachers, and bloggers. Authors should build buzz by seeding their book to influential people and considering early promotions. For book launches, authors can harness social media, blogs, and local press through ideas like Twitter promotions and blog tours. Kellie provides recommendations for free tools to help with social media, blogs, and online publicity.
This document provides guidance on using bloggers to promote books. It discusses the benefits of working with bloggers, how to find and reach bloggers, craft effective pitches, and organize blog events beyond just reviews. Key recommendations include creating a target blogger list, initiating relationships before pitching books, tailoring pitches to individual blogs, and suggesting follow-up opportunities to maintain the relationship. Blog events like interviews, guest posts, and giveaways can generate more engagement than just reviews. Tools for finding influential bloggers and connecting with them are also outlined.
This document provides guidance on building an online community and launching a book with low-cost marketing initiatives. It recommends connecting with influencers on platforms like Twitter, Facebook, blogs and Goodreads to build buzz. Specific tactics include giveaways, excerpts and cover reveals to engage audiences. The document also outlines planning an online book launch with promotions on social media and blogs, as well as offline events. Helpful tools are listed for each platform to help authors implement the strategies.
This document provides information about estimated educational expenses and financial aid options for the 2012-2013 academic year at New York City College of Technology. It estimates that the total cost of attendance is between $12,273-$22,454 depending on housing status. It outlines the maximum Federal Pell Grant and TAP award amounts totaling $10,550. The document instructs students to file the FAFSA and TAP applications starting January 1st and provides tips for successfully applying for and receiving financial aid.
This document provides guidance for authors on conducting school visits to promote their books. It discusses goals such as increasing word-of-mouth, book sales, and earning honorariums. It offers tips on structuring visits, reaching out to educators through various channels, pitching visits, engaging students, and preparing content. Key recommendations include proving one is an engaging speaker, hooking students on one's book, tying presentations to curriculum, and emphasizing benefits to educators.
Este documento define una estructura como cualquier construcción destinada a soportar su propio peso y fuerzas externas. Explica que existen diferentes tipos de estructuras hechas de materiales como concreto reforzado, acero, madera y combinaciones híbridas. Además, señala que la nanotecnología permitirá identificar y reparar automáticamente daños en pavimentos y carreteras sin intervención humana. Finalmente, destaca que la estabilidad, resistencia y deformación limitada son aspectos importantes para garantizar que una estructura
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Kellie Celia provides tips for authors to build a community and promote their work through low-cost marketing initiatives. She recommends connecting with core audiences like other writers, teachers, and bloggers. Authors should build buzz by seeding their book to influential people and considering early promotions. For book launches, authors can harness social media, blogs, and local press through ideas like Twitter promotions and blog tours. Kellie provides recommendations for free tools to help with social media, blogs, and online publicity.
This document provides guidance on using bloggers to promote books. It discusses the benefits of working with bloggers, how to find and reach bloggers, craft effective pitches, and organize blog events beyond just reviews. Key recommendations include creating a target blogger list, initiating relationships before pitching books, tailoring pitches to individual blogs, and suggesting follow-up opportunities to maintain the relationship. Blog events like interviews, guest posts, and giveaways can generate more engagement than just reviews. Tools for finding influential bloggers and connecting with them are also outlined.
This document provides guidance on building an online community and launching a book with low-cost marketing initiatives. It recommends connecting with influencers on platforms like Twitter, Facebook, blogs and Goodreads to build buzz. Specific tactics include giveaways, excerpts and cover reveals to engage audiences. The document also outlines planning an online book launch with promotions on social media and blogs, as well as offline events. Helpful tools are listed for each platform to help authors implement the strategies.
This document provides information about estimated educational expenses and financial aid options for the 2012-2013 academic year at New York City College of Technology. It estimates that the total cost of attendance is between $12,273-$22,454 depending on housing status. It outlines the maximum Federal Pell Grant and TAP award amounts totaling $10,550. The document instructs students to file the FAFSA and TAP applications starting January 1st and provides tips for successfully applying for and receiving financial aid.
This document provides guidance for authors on conducting school visits to promote their books. It discusses goals such as increasing word-of-mouth, book sales, and earning honorariums. It offers tips on structuring visits, reaching out to educators through various channels, pitching visits, engaging students, and preparing content. Key recommendations include proving one is an engaging speaker, hooking students on one's book, tying presentations to curriculum, and emphasizing benefits to educators.
Este documento define una estructura como cualquier construcción destinada a soportar su propio peso y fuerzas externas. Explica que existen diferentes tipos de estructuras hechas de materiales como concreto reforzado, acero, madera y combinaciones híbridas. Además, señala que la nanotecnología permitirá identificar y reparar automáticamente daños en pavimentos y carreteras sin intervención humana. Finalmente, destaca que la estabilidad, resistencia y deformación limitada son aspectos importantes para garantizar que una estructura
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Social Media Intelligence 2012
1. ONNECT FRIEND SOCIAL BRAND RECOMMEND LIKE GROUPS TWEET NETWORK ONLINE @ REPUTATION STRATEGY BUSINESS WEB 2.0 USER TOOL DATA
SS PODCAST TWITTER FEEDBACK TARGET +1 TRENDING LAUNCH REQUEST YOUTUBE LINKEDIN WEB FOLLOW MICROSITE MYSPACE ENGAGE PURCHASE
EARCH LOYAL CUSTOMER FACEBOOK CAMPIAGN # SURVEY CIRCLES EMAIL CONNECTIONS SEO CONVERSATION COMMUNITY PRODUCT BLOGGER SERV
August 23-24th, 2012
San Francisco, CA
Social Media
Intelligence 2012
Social Business Optimization Summit
#ROI Measurement & Management
#Governance & Tool Evaluation Frameworks
#Enablement & Deployment Strategies
#Insights & Planning Strategies
#Reputation Management
Earn 13 CPE Credits
www.Altamont-Group.com/social | 510-984-2949
2. ONNECT FRIEND SOCIAL BRAND RECOMMEND LIKE GROUPS TWEET NETWORK ONLINE @ REPUTATION STRATEGY BUSINESS WEB 2.0 USER TOOL DATA
SS PODCAST TWITTER FEEDBACK TARGET +1 TRENDING LAUNCH REQUEST YOUTUBE LINKEDIN WEB FOLLOW MICROSITE MYSPACE ENGAGE PURCHASE
EARCH LOYAL CUSTOMER FACEBOOK CAMPIAGN # SURVEY CIRCLES EMAIL CONNECTIONS SEO CONVERSATION COMMUNITY PRODUCT BLOGGER SERV
Confirmed Summit Presenters include:
Keynotes Include:
-Nick Cifuentes, Director, Global Social Media at Ancestry.com
-Dorothea Bozicolona-Volpe, Social Media Strategist at Social Espionage
-Ted Sapountzis, VP, Social Media Audience Marketing at SAP
-Jill Hunley, VP of Global Social Media and Online Engagement at AVG
Technologies
-Alex Flagg, Manager, Social Media and Digital Content Enablement at
Hewlett-Packard
Track Presenters Include:
-Josh Martin, Senior Manager of Social Media at Arby's Restaurant Group, Inc
-Danielle Miller, Director, Social Media at GoDaddy.com
-Michelle Magoffin, Director of Social Media Marketing at Edmunds.com, Inc
-Michelle Lockett, Global Manager of Social Media at Bloomberg L.P
-Mia Dand, Director, Global Social Media at Symantec Corporation
-Kasey Skala, Director of Social Media at Mutual of Omaha
-Toby Bloomberg, Founder at Bloomberg Marketing
-Ron Secrist, Director, Social Media and Emerging Channels at Capital One
Financial Corporation
-Bill Tuohig, Sr. Director, Social Media and Text Analytics at JD Power and
Associates
-Elizabeth Presson, Digital Media and Community Strategy at Digi
International
And more…..
For the latest speaker info, event
questions or to reserve your seat
contact Jason Evans @ 510-984-
2949 or jevans@altamont-group.com
www.Altamont-Group.com/social | 510-984-2949
3. Agenda-at-a-glance Day 1 -Thursday, August 23rd, 2012
8:00 AM Registration & Continental Breakfast
8:30 AM Keynote: The Social Enterprise
How social media is redefining how organizations are communicating both internally
and externally
9:45 AM Keynote: Social Media Mapping
Visualize your organization’s social media landscape for effective social media
measuring and monitoring
11:00 AM
Keynote: Social Media Maturity Model
Evaluation methodology to determine and benchmark social media goals
12:00 PM Lunch & Networking Break
Social Media Social Media Social Media
Measuring & Monitoring Track Planning Track Insights Track
1:00 PM Key Metrics: for Social Social Integration in the Social Media Customer
Media Measuring Product Lifecycle Insights
Develop a KPI scorecard to Integrating unique social tools Extract and utilize customer
evaluate social media at each stage of the product intelligence from social media
effectiveness lifecycle interactions
Customer Engagement Social Competitive
ROI Measurement &
2:15 PM Management
through Mobile Intelligence
Understand what and how to
Develop a customer
Assessing campaign success measure to gain customer
engagement strategy using insights & develop competitive
and revenue generation
social media on mobile devices intelligence
Social Media Tool Marrying SEO to Social Innovation through Social
Media
3:30 PM Evaluation
Understand the importance of
Media
Framework for evaluating and Listen to the social customer to
social media in enhancing the
choosing the most appropriate effectiveness of search engine improve and innovate product
social media tools optimization & services
4:30 PM Networking Reception
4. Agenda-at-a-glance Day 2 -Friday, August 24th, 2012
8:00 AM Registration & Continental Breakfast
8:30 AM Keynote: Social Media Enablement and Deployment
Align social media to strategic objectives and develop a launch plan
9:45 AM
Keynote: Social Media Analytics
Leverage text mining and big data to gain insight
B2C Social Media B2B Social Media Social Media
Track Track Governance Track
11:00 AM Social Media for the B2B
Social Media Center-of-
Social Media for the B2C
Customer
Customer Excellence
Leverage social media to reach
Leverage social media to reach Establishing a central social
and influence the business
and influence the consumer media leadership department
customer
12:00 PM Lunch & Networking Break
Facebook, Twitter & Facebook, Twitter & Social Reputation
1:00 PM YouTube LinkedIn Management
Develop a strategy & measure Develop a strategy & measure Framework for monitoring and
results through B2C results through B2B proactively managing an
engagement outlets engagement outlets organization’s online
reputation
3:00 PM Closing Keynote: The Emerging Social Media Landscape
The future of social media and how next generation social media will affect business
4:00 PM Conference Adjourn
www.Altamont-Group.com/social | 510-984-2949
5. ONNECT FRIEND SOCIAL BRAND RECOMMEND LIKE GROUPS TWEET NETWORK ONLINE @ REPUTATION STRATEGY BUSINESS WEB 2.0 USER TOOL DATA
SS PODCAST TWITTER FEEDBACK TARGET +1 TRENDING LAUNCH REQUEST YOUTUBE LINKEDIN WEB FOLLOW MICROSITE MYSPACE ENGAGE PURCHASE
EARCH LOYAL CUSTOMER FACEBOOK CAMPIAGN # SURVEY CIRCLES EMAIL CONNECTIONS SEO CONVERSATION COMMUNITY PRODUCT BLOGGER SERV
Social Media Intelligence 2012
Social Media Intelligence 2012 is a
comprehensive training and
networking forum designed for
professionals that work in
marketing, strategy, customer and
leadership functions. Featuring six Who Should Attend?
distinct tracks and over twenty
C-Level
sessions, attendees can pick and
#Marketing Officers
choose content to fit their unique #Executive Officers
needs. #Customer Officers
#Strategy Officers
This is a vendor neutral event that is #Branding Officers
not focused on software or external #Innovation Officers
solutions, just tangible strategies,
Managers, Directors & VPs of
innovative best practices and proven
#Marketing
methodology that you can take back #Business Development
to your organization and implement. #Branding
#Social Media
#Communication
#Public Relations
#Community
Group Discounts start with as few as #Customer Care
2 attendees – For best rates contact
Jason Evans @ 510-984-2949 or …anyone handling organizational
jevans@altamont-group.com marketing, customer, or strategy
initiatives
www.Altamont-Group.com/social | 510-984-2949
6. Optional Pre-Summit Workshops Wednesday, August 22nd , 2012
9AM-4PM Workshop A: Lifecycle Marketing in the Digital World
Learn the key strategies and new digital tactics to optimize your marketing efforts at every touch point
and stage of the customer lifecycle. Develop an action plan through hands-on exercises to increase the
value of your customer relationships and optimize the impact of your Email marketing, Social and Mobile
initiatives, personalized web sites and apps. Hear real-world case studies of best practices marketers like
you are using to leverage remarketing, triggered emails, digital-era segmentation, and web experiences
to reap the reward of customer-centered approaches—regardless of the current state of your
infrastructure. During this one-day workshop, experts will guide you to create a pragmatic plan which will
put you in a high state of readiness to succeed with digital customer marketing.
Key Learning Objectives:
Module 1: Getting the 3 Most Important Marketing Concepts Right
Module 2: Pivotal Moments--Dialog Trigger Points
Module 3: Customer Segmentation for the Digital Era
Module 4: The Ridiculously Revenue-Enhancing Opportunities of Remarketing
Module 5: Your Success Cornerstones
Workshop led by:
Beatrice Blatteis, Principal at The Blatteis Group
Rebecca Bell Ellis, SVP Marketer Solutions at Acceleration
9AM-4PM Workshop B: Continuous Improvement
This comprehensive workshop focuses on Continuous Improvement (CI) fundamentals, best practices and
tools to drive sustained competitive advantage at your organization. With six learning modules,
Continuous Improvement Workshop will you gain a working knowledge of Continuous Improvement,
understand the need for a learning organization and develop a relationship between innovation and good
growth.
Key Learning Objectives:
Module 1: Introduction to Continuous Improvement
Module 2: Innovation and Sustained Competitive Advantage
Module 3: Aligning Organizational Culture and Organizational Dynamics
Module 4: Strategy Focused Good Growth
Module 5: Change Management and Organizational Development
Module 6: Building a Learning Organization
Workshop led by:
Kasthuri Henry, President at KasHenry Inc.
For more workshop details and
pricing please contact Jason Evans
@ 510-984-2949 or
jevans@altamont-group.com
www.Altamont-Group.com/social | 510-984-2949
7. Agenda Day 1 -Thursday, August 23rd, 2012
8:00 AM Registration & Breakfast
8:30 AM Keynote: The Social Enterprise
How social media is defining how organizations are communicating with each other and
engaging their markets
#Learn how advanced organizations are implementing social media into every aspect of
their operations
#Methodology for cultivating social media throughout the organization
#The importance of tool evaluation, selection, education and user enablement
#Using social media to develop an organizational communication and integration
framework
Dorothea Bozicolona-Volpe, Social Media Strategist at Social Espionage
9:45 AM Keynote: Social Media Mapping
Visualize your organization’s social media landscape for effective social media
measuring and monitoring
#Outline the potential of each social media tool and develop a strategy that aligns with
business objectives
#Gain a comprehensive perspective on social activities both in the internal and external
domain
#Identify focus areas for resource allocation and understand the potential of each social
media tool
#Develop key metrics for measurement throughout different social environments
11:00 AM Keynote: Social Media Maturity Model
Evaluation methodology to determine and benchmark social media goals
#Develop a comprehensive maturity model to evaluate the progress of social media
strategy
#Evolve from a social media user to a fully social business
#Learn where and when to implement people, processes and technology to achieve
strategic objectives
#Integrate social media strategy across the entire organization to create the social
enterprise
Ted Sapountzis, VP, Social Media Audience Marketing at SAP
12:00 PM Lunch & Networking Break
www.Altamont-Group.com/social | 510-984-2949
8. Agenda Day 1 Continued -Thursday, August 23rd, 2012
1:00 PM Choose from 3 tracks:
Track A: Key Metrics: for Social Media Measuring
Social Media Measuring & Develop a KPI scorecard to evaluate social media effectiveness
-Social KPIs vs. Business KPIs: determining actionable social metrics that are essential to
Monitoring Track meeting business objectives
-Gathering and integrating data from multiple social platforms
-Critical social dashboard components
-Creating unique scorecards for diverse end-users and decision makers
Danielle Miller, Director, Social Media at GoDaddy.com
Track B: Social Integration in the Product Lifecycle
Social Media Planning Track Integrating unique social tools at each stage of the product lifecycle
-Mapping social media tools effectively to PLM stages
-Capturing product knowledge and feedback through social community management
-Increase R&D efficiency and collaboration through internal social media usage
-Managing the social risks of PLM data
Track C: Social Media Customer Insights
Social Media Insights Track Extract and utilize customer intelligence from social media interactions
-Utilize social media information to develop trend analysis
-Leverage emerging big data and text mining tools to reveal valuable insights
-Determine customer lifetime value metrics and insights through social media
-Enable ideation and innovation through social media insights
Bill Tuohig, Sr. Director, Social Media and Text Analytics at JD Power and
Associates
2:15 PM Choose from 3 tracks:
Track A: ROI Measurement & Management
Assessing campaign success and revenue generation
Social Media Measuring & -Mapping business metrics to social touch points
Monitoring Track -Converting unique social interactions into trackable metrics
-Tackling the toughest challenge…linking social activity to conversion & revenue
-Managing Results: increasing profitable social activities
Mia Dand, Director, Global Social Media at Symantec Corporation
Track B: Customer Engagement through Mobile
Social Media Planning Track Develop a customer engagement strategy using social media on mobile devices
-Understanding unique advantages and hurdles in mobile customer interaction
-Leveraging mobile ads to increase engagement
-Incorporating location based mobile features
Josh Martin, Senior Manager of Social Media at Arby's Restaurant Group, Inc
Track C: Social Competitive Intelligence
Understand what and how to measure to gain customer insights and develop competitive
Social Media Insights Track intelligence
-Listen, categorize and analyze social media conversations to gain intelligence
-Data management practices for effective usage and analytics
-Converting social media data into customer and competitor insights
-Evaluate tools and techniques for collecting and categorizing social media data
Jesse Gross, VP of Analytics, Semphonic
www.Altamont-Group.com/social | 510-984-2949
9. Agenda Day 1 Continued -Thursday, August 23rd, 2012
3:30 PM Choose from 3 tracks:
Track A: Social Media Tool Evaluation
Social Media Measuring & Framework for evaluating and choosing the most appropriate social media tools
-Understanding and mapping your organization’s unique needs
Monitoring Track -Categorizing tools by function
-Selecting complimentary tools to increase efficiency and usefulness
-Capitalizing on open-source and free applications/tools
Dorothea Bozicolona-Volpe, Social Media Strategist at Social Espionage
Track B: Marrying SEO to Social Media
Social Media Planning Track Understand the importance of social media in enhancing the effectiveness of search
engine optimization
-Fundamentals of content optimization to ensure top search results
-Determine social media data points and keywords for top results
-Use testing methods to gauge titles and other keyword attributes for optimal search
results
-Better gauge how to allocate resources to social media and content generation
Track C: Innovation through Social Media
Social Media Insights Track Listen to the social customer to improve and innovate product & services
-Encouraging useful social customer feedback conversations
-Taking surveys and customer feedback to the next level social integration
-Developing and managing product/customer forums
-Incorporating social data into actionable product/service features
Ron Secrist, Director, Social Media and Emerging Channels at Capital One
Financial Corporation
4:30 PM Networking Reception
Network with colleagues from across industries and functions
Not only do attendees come to learn innovative skills and best practices
in Social Media, they also come to meet with peers from different
industries across the nation. Keeping this in mind, attendees’ are given
a chance to network with colleagues from an array of backgrounds
and disciplines.
This unique networking opportunity enhances attendees experience
both on site and through subsequent relationships built at the event.
For the latest speaker info, event
questions or to reserve your seat
contact Jason Evans @ 510-984-
2949 or jevans@altamont-group.com
www.Altamont-Group.com/social | 510-984-2949
10. Agenda Day 2 - Friday, August 24th, 2012
8:00 AM Registration & Breakfast
8:30 AM Keynote: Social Media Enablement and Deployment
Align social media to strategic objectives and develop a
launch plan
#Develop a comprehensive social media BI framework
#Identify social media advocates and champions to lead organizational initiatives
#Aligning the social media framework with organizational objectives
#Use a governance plan to ensure effectiveness and reduce risk
#Develop a line of site to the unique needs of different social media users
Nick Cifuentes, Director, Global Social Media at Ancestry.com
9:45 AM Keynote: Social Media Analytics
Leverage text mining and big data to gain insight
#Use analytics to measure and analyze conversation data
#Gain customer and competitor insights through effective social media intelligence
#Text mining methods to identify threats and opportunities to brand and reputation
#Utilize analytics to identify customer and product trends
#Gain insight into product development, VOC and path-to-purchase
Jill Hunley, VP of Global Social Media and Online Engagement at AVG Technologies
Connect
with attendees & presenters and get summit updates at:
@altamontgroup Join the AG Social www.facebook.com/
#socialintel2012 Media LI Group socialintel2012
www.Altamont-Group.com/social | 510-984-2949
11. Agenda Day 2 Continued – Friday, August 24th, 2012
11:00 AM Choose from 3 tracks:
Track D: Social Media for the B2C Customer
Leverage social media to reach and influence the consumer
B2C Social Media Track -Framework for brand management in the social space
-Integrating advertising and cross-promotion into your social strategy
-Using social media to boost customer interaction
-Creative and innovative techniques to ensure your social campaign stands out from the
competition
Michelle Magoffin, Director of Social Media Marketing at Edmunds.com, Inc
Track E: Social Media for the B2B Customer
Leverage social media to reach and influence the business customer
B2B Social Media Track -B2B vs. Consumer social media behaviors
-Develop and orchestrate an editorial plan to reach your B2B audience
-Develop social media governance and internal ambassadors
-SEO with social media for the B2B customer
-How to measure your share of the conversation
Alex Flagg, Manager, Social Media and Digital Content Enablement at HP
Track F: Social Media Center-of- Excellence
Establishing a central social media leadership department
Social Media Governance -Develop a centralized social media program to improve efficiency and provide standardization
Track -Utilize a “hub and spoke” approach to allow for customization at the product level
-Implement a comprehensive people, process and technology program to drive effectiveness
-Incorporate policies, procedures and processes to reduce risk
Michelle Lockett, Global Manager of Social Media at Bloomberg L.P
12:00 PM Lunch & Networking Break
1:00 PM Choose from 3 tracks:
Track D: Facebook, Twitter & YouTube
Develop a strategy & measure results through B2C engagement outlets
B2C Social Media Track -Framework to get the most out of Facebook, Twitter & YouTube in a B2C setting
-Ensure a seamless and inter-connected strategy across outlets
-Tangible practices to track and measure success in Facebook, Twitter & YouTube
-Case studies and analysis of successful B2C campaigns
Elizabeth Presson, Digital Media and Community Strategy at Digi International
Track E: Facebook, Twitter & LinkedIn
Develop a strategy and measure results through B2B engagement outlets
B2B Social Media Track -Framework to successful B2B usage of Facebook, Twitter & LinkedIn
-Ensure a seamless and inter-connected strategy across outlets
-Tangible practices to track and measure success in Facebook, Twitter & LinkedIn
-Case studies and analysis of successful B2B campaigns
Toby Bloomberg, Founder at Bloomberg Marketing
Track F: Social Reputation Management
Framework for monitoring and proactively managing an organization’s online reputation
Social Media Governance -Understanding importance of honesty and transparency in social conversations
Track -Creating a social presence that encourages the spread of positive feedback
-Listening, responding and engaging: establishing organizational-wide practices and methods
to handle social business conversations
-Measuring and tracking the conversation
Kasey Skala, Director of Social Media at Mutual of Omaha
www.Altamont-Group.com/social | 510-984-2949
12. Agenda Day 2 Continued - Friday, August 24th, 2012
3:30 PM Closing Keynote: The Emerging Social Media Landscape
The future of social media and how next generation social
media will affect business
#What is trending now and what will be trending in the future
#Analyze evolution of tools and best practices for running an optimal social media
program
#Challenge current concepts and strategies to better position your company for future
opportunities
#Share stories from the field, scenarios and outcomes for future planning
#Discuss the future of social media and the “fast track” to social medial optimization
4:30 PM Conference Adjourn
Earn CPE Credits
CPE Credits: 13 CPE Credits (Summit)
6 CPE Credits (Optional Workshop)
Altamont Group Inc. is registered with the National Association of State Boards of Accountancy
(NASBA) as a sponsor of continuing professional education on the National Registry of CPE
Sponsors. State boards of accountancy have final authority on the acceptance of individual
courses for CPE credit. Complaints regarding registered sponsors may be addressed to the
National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN,
37219-2417. Web site: www.nasba.org.
Program Level: Basic Prerequisites: None
Advanced Preparation: None Delivery Method: Group-Live
Group Discounts start with as few as
2 attendees – For best rates contact
Jason Evans @ 510-984-2949 or
jevans@altamont-group.com
www.Altamont-Group.com/social | 510-984-2949
13. ONNECT FRIEND SOCIAL BRAND RECOMMEND LIKE GROUPS TWEET NETWORK ONLINE @ REPUTATION STRATEGY BUSINESS WEB 2.0 USER TOOL DATA
SS PODCAST TWITTER FEEDBACK TARGET +1 TRENDING LAUNCH REQUEST YOUTUBE LINKEDIN WEB FOLLOW MICROSITE MYSPACE ENGAGE PURCHASE
EARCH LOYAL CUSTOMER FACEBOOK CAMPIAGN # SURVEY CIRCLES EMAIL CONNECTIONS SEO CONVERSATION COMMUNITY PRODUCT BLOGGER SERV
Social Media Intelligence 2012
Founded in 2008, Altamont Group, Inc is a private
education firm, providing innovative organizational
and executive level education across the US. Focused
in the areas of organizational execution, process
improvement, and planning across numerous
functions and industries, Altamont Group provides this
Recent Attendees of Altamont education through intimate best practice summits,
Group Summits include: hands-on workshops and trainings, certifications,
Senior Manager - Riverbed Technology online webinars and executive breakfasts.
Senior Manager - REI Being a private, unbiased, vendor neutral firm,
COO - Public Library of Science Altamont Group is uniquely positioned to focus on the
SVP of Products - Pros Pricing quality of our offerings and we endeavor to provide
Marketing Manager - AAA the most innovative and relevant strategies,
Director of Finance - Adidas methodology and best practices for our audience.
Vice President - Arizona State Credit Union
CEO - Bering Straits Native Corp All of our sessions are led by practitioners, industry
CRM Retail Manager - BMW experts and education faculty.
Senior VP, Customer - BOFI Federal Bank
Marketing Director - Boise Inc. Recent Presenters at Altamont Group Summits
Operations Manager - Burton Corp include professionals from leading organizations
Operations Analysis Manager - Capital One such as:
CEO and President - Cheminova, Inc
Vice President - Coca-Cola -Ancestry.com -Intel
VP of Marketing - CPP, Inc.
Manager - CSX Transportation
-Citrix Online -Cisco
Vice President Cust. Exp - Direct General -Symantec -Amgen
CFO - Energy Trust of Oregon -Silver Spring Networks -Oracle
Vice President - US Bank -Hewlett-Packard -Polycom
Marketing Manager - Towers Watson
CRM Program Manager - TIVO -Dow Chemical -Dell
Finance Manger - The Wendy's Company -CBS Interactive -Norton Lilly
Vice President of CRM - Tarkett -Cricket Communications -Microsoft
Director, CRM - Supervalu
FP&A Manager - Silicon Image, Inc
-Brocade -CoPart
Sr Marketing Strategy Manager – Siemens -NetApp -Sony
Marketing Manager CRM - Select Comfort
Marketing Manager - Safety-Kleen
And many others…
www.Altamont-Group.com/social | 510-984-2949
14. ONNECT FRIEND SOCIAL BRAND RECOMMEND LIKE GROUPS TWEET NETWORK ONLINE @ REPUTATION STRATEGY BUSINESS WEB 2.0 USER TOOL DATA
SS PODCAST TWITTER FEEDBACK TARGET +1 TRENDING LAUNCH REQUEST YOUTUBE LINKEDIN WEB FOLLOW MICROSITE MYSPACE ENGAGE PURCHASE
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Social Media Intelligence 2012
Area, Venue & Travel
Information
Area – San Francisco, Union Square
Located on San Francisco’s historic Union Square, our
venue is located in the heart of the city’s shopping,
restaurant, accommodation and entertainment
epicenter. Altamont Group has on-the-ground
knowledge of the area’s best restaurants, hotels and
shows to maximize your experience outside the
Summit.
Hotel and Accommodation Facilities Palace Hotel
Our venue’s prime location offers access to all that
San Francisco has to offer. We have scouted locations 2 New Montgomery Street
throughout the city and find that The Palace Hotel,
San Francisco offers among the best accommodations San Francisco, CA 94105
that we can facilitate at our negotiated rate.
Negotiated Room Rate:
Travel
There are two convenient airports to serve attendees;
$199 / Night
San Francisco and Oakland International. Both have
convenient public transportation by way of BART. Reservations: (415) 512-1111
Take BART from either airport toward Downtown San
Francisco where you will exit at Powell Street Station. Mention the Altamont Group Room Block to the
customer service agent to receive this exclusive
reduced rate.
Online Reservations:
https://www.starwoodmeeting.com/StarGroups
Web/booking/reservation?id=1206019748&key=
172E2=&propertyId=373
www.Altamont-Group.com/social | 510-984-2949
15. Social Media Intelligence 2012
REGISTRATION
Early Registration
**Early registration is available until: May 31st, 2012
Standard Registration
Additional Attendee
Three Attendee Rate
$ 1,599
$ 1,799
$ 1,299
$ 3,999
Registration
Information
Add optional pre-summit workshops on August 22nd: P: 510-984-2949
Choose 1: (see page 6 for details)
Workshop A: Lifecycle Marketing 9AM-4PM on 8/22 $ 899
F: 510-380-7377
or
Workshop B Continuous Improvement 9AM-4PM on 8/22 For questions
Attendee Information: regarding group
discounts,
Attendee Name accommodations or
Title Organization
speaker information,
contact Jason Evans
Email Phone at:
Additional Attendee:
jevans@altamont-
Name Title Email group.com
Additional Attendee:
Name Title Email
All mailed
Payment Information
registration and
Check/Purchase Order Credit Card
inquiries to:
Cardholder Name
Altamont Group Inc.
Card Number
205 N. 2nd Avenue
______ ____________________
Expiration Date CV2 (card verification number) Oakdale, CA 95361
Billing Address
City/State/Zip
Pay By Check:
Checks should be made payable to Altamont Group Inc. The mailing address for checks and tax forms is 205
N. 2nd Avenue, Oakdale, CA 95361
Cancellation/Rescheduling Policy
All cancellations made four weeks or longer from the summit’s start date will be provided a full refund or
credit toward current or future Altamont Group programs. Any cancellations made within four weeks of
the program’s start date will be provided with credit toward current or future Altamont Group programs.