Uploaded byMichal Laskowski.edu.pl
Social information
The document discusses online consumer research habits and forms of online engagement. It notes that 58% of Americans research products online before purchasing. Common forms of online research discussed include forums/blogs, reading product reviews and opinions, comparing prices, and social media engagement through sites like Facebook. The document explores how consumers utilize various online sources and social media platforms to research products and make purchasing decisions.
Social information
- 1. Social Information piątek, 18listopada 11
- 2. 58% of Americans research online first before buying source: http://www.readwriteweb.com/archives/pew_study_finds_58_of_americans_research_online_fi.php piątek, 18 listopada 11
- 3. Forms of onlineresearch Mgr Michał Laskowski 3 piątek, 18 listopada 11
- 4. Forms of onlineresearch ‣ Forum / Blog ‣ Product opinions ‣ Price comparison ‣ Groupon ‣ E-mail ‣ Facebook Mgr Michał Laskowski 3 piątek, 18 listopada 11
- 5. Who researched aproduct yesterday? Mgr Michał Laskowski 4 piątek, 18 listopada 11
- 6. Social media sitesUS small business believe beneficial source: eMarketer.com Mgr Michał Laskowski 5 piątek, 18 listopada 11
- 7. Forums / Blog ... do You browse forums ? Mgr Michał Laskowski 6 piątek, 18 listopada 11
- 8. Forums / Blog ‣ What kind of opinions? ‣ Who is the author? ‣ What is the authenticity? ‣ Who are forum owners / moderators? ... do You browse forums ? Mgr Michał Laskowski 6 piątek, 18 listopada 11
- 9. Monitoring content Mgr Michał Laskowski piątek, 18 listopada 11
- 10. Product opinions ... find a product opinion www Mgr Michał Laskowski 8 piątek, 18 listopada 11
- 11. Product opinions Reviews, Reports, Comparisons Consumer Opinions ... find a product opinion www Mgr Michał Laskowski 8 piątek, 18 listopada 11
- 12. Price comparison ... find a product opinion www Mgr Michał Laskowski 9 piątek, 18 listopada 11
- 13. Price comparison How does it work? How does it integrate with shops? Is it popular in all countries? ... find a product opinion www Mgr Michał Laskowski 9 piątek, 18 listopada 11
- 14. Sugestion for „lenovocomputers, laptop, netebook” Mgr Michał Laskowski 10 piątek, 18 listopada 11
- 15. E-Mail Spam, spam, spam. We now prefer to chat over Facebook Very short view-time Mail i more person-to-person communication ... can You think of non- spam email marketing??? Mgr Michał Laskowski 11 piątek, 18 listopada 11
- 16. Facebook wall Mgr Michał Laskowski 12 piątek, 18 listopada 11
- 17. Facebook wall ‣ People exchange ideas ‣ People express themselves ‣ People comment ‣ People Share >>> Mgr Michał Laskowski 12 piątek, 18 listopada 11
- 18. Facebook like’s Mgr Michał Laskowski 13 piątek, 18 listopada 11
- 19. Facebook Brands http://www.socialbakers.com/facebook-pages/brands Mgr Michał Laskowski piątek, 18 listopada 11
- 20. Facebook fanpage Mgr Michał Laskowski 15 piątek, 18 listopada 11
- 21. Facebook video/photos „Video and images are most engaging posts on the wall„ sorce: Raport K2. user Experience Eye Tracking Mgr Michał Laskowski 16 piątek, 18 listopada 11
- 22. Facebook viral campaigns(1) 40 USD budget 64 mln pageviews 9 mln visits 5 mln UU Mgr Michał Laskowski 17 piątek, 18 listopada 11
- 23. Facebook viral campaigns(2) Watched by 20 mln people. Appeared on 95% of surfer www Mgr Michał Laskowski 18 piątek, 18 listopada 11
- 24. Social viral statistics http://www.opensiteexplorer.org/ Mgr Michał Laskowski piątek, 18 listopada 11
- 25. Thank You! michal@laskowski.edu.pl Michał Laskowski 20 piątek, 18 listopada 11