The marketing department review summarizes the Challenged Athletes Foundation's social media growth and engagement from February 2016 to July 2016. Key metrics included over 1.5 million overall social impressions and a growth from 40 million to over 225 million brand impressions per month on Facebook, Twitter, and Instagram over that time period. The top performing social posts and use of social influencers were also outlined. Live video feeds and new features on platforms like Snapchat helped extend event coverage and engage new audiences.