Social Entrepreneurship 101: 
An Introduction
Fajar Anugerah - Social Enterprise 
Afficionado 
Senior Partner Kinara Indonesia 
Managing Director Indonesia Berbakti 
Former Senior Program Manager BC 
Former Program Manager GEPI 
Former Project Manager SWITCH-Asia
If Social Enterprise is a creature/object…be it real 
one or fictional…how would it look like to you?
A social enterprise is 
! 
an organization that applies commercial 
strategies to maximize improvements in 
human & environmental well-being, rather 
than maximizing profits for external 
shareholders. 
Ridley-Duff, R. J. and Bull, M. (2011) Understanding Social Enterprise: 
Theory and Practice, London: Sage Publications.
Entrepreneurship = Impact 
Don’t tell me what you invented. Tell 
me about who you changed. 
Seth Godin
Supporting 
an individual 
Supporting 
a family/community 
Hierarchy of Impact 
Changing policy & practice 
Changing attitudes and norms 
High 
Low 
Certainty 
Reach 
of 
Intervention 
outcome 
High 
Low 
Source: It Ain't What You Give, It's the Way That You Give It: Making Charitable Donations That Get Results - Caroline Fiennes
Social Entrepreneurs 
Around the World 
Anita Roddick’s 
Body Shop 
Jamie Oliver’s 
School Dinners 
Nicholas Negroponte’s 
One Child One Laptop
“Never doubt that a 
small group of 
thoughtful, committed 
people can change the 
world. Indeed, it is the 
only thing that ever 
has." 
Margaret Mead
Social enterprises can be structured 
as a for-profit or non-profit, and may 
take the form of: 
-a co-operative 
-mutual organization 
-a disregarded entity 
-a social business 
-a charity organization 
Ridley-Duff, R. J. and Bull, M. (2011) Understanding Social Enterprise: 
Theory and Practice, London: Sage Publications.
The Different Business Models 
Social/Environmental 
Solution 
Revenue Generation 
Activities 
The 2 Sides Model
The Different Business Models 
Social/ 
Environmental 
Solution 
Revenue Generation 
Activities 
The Overlapping Model
The Different Business Models 
Revenue Generation 
Activities 
Social/Environmental 
Solution 
The Hybrid Model
In 2003, 
Onte 
developed 
JAUH 
(Jaringan 
Untuk 
Hutan) 
Onte, Koperasi Hutan Jaya Lestari 
JAUH connects 
the traditional 
and international 
market, and 
facilitates the 
certification of 
the ‘SmartWood’ 
label 
One year after the 
first pilot, each 
member of the 
cooperative 
received approx. 
US$160 /m3 of 
timber sold in three 
months
Saung Angklung Udjo 
Saung Angklung Udjo (SAU) is one– 
stop cultural workshop, consists of : ! 
! 
• Performance venue! 
• Bamboo handicraft centre! 
• Bamboo instrument workshop! 
• Educational laboratory and training 
centre to preserve the Sundanese 
culture – Angklung in particular.! 
! 
!
(2005) 2006) (2008) Produk Greeneration Aksi GI yang melakukan GI menjadi dikembangkan Indonesia reorganisasi nyata dengan adalah (GI) berawal dan diadakannya tas menyatakan lipat dari pakai keprihatinan 
program 
bahwa 
ulang 
Muhammad untuk perjuangan Kertas mengurangi Bekasku Bijaksana lingkungan penggunaan Hijaukan Junerosano yang Bandungku berkelanjutan kantong (Sano) (plastic atas KEBUNKU) 
memerlukan 
penurunan 
dengan 
kualitas suatu lingkungan model nama usaha yang ‘baGoes’ 
terjadi yang mandiri 
di Indonesia
Komunitas Hong - Bandung 
http://chmirta.com/portfolio/komunitas-hong/ 
Komunitas Hong 
Established by Zaini Alif, is on the mission to preserve 
traditional toys and plays. 
! 
He set up the social enterprise, getting revenues from 
performing & selling the traditional toys. 
! 
Income is redistributed to develop the workshop & 
community welfare
“I’m encouraging young people to 
become social business entrepreneurs and 
contribute to the world, rather than just 
making money. Making money is no fun. 
Contributing to and changing the world is 
a lot more fun.” Muhammad Yunus
My own story of supporting 
social entrepreneurship 
in Indonesia 
Different hats and different paths 
• Skills for Social Entrepreneurship project, 
British Council, 2008-2012 
• SWITCH Asia, Hivos ROSEA 2013 
• Indonesia Berbakti, 2014 
• Kinara Indonesia, 2013-now
Any questions? 
The big question for us here, what can 
we…people with psychology 
background contribute to the social 
entrepreneurship ecosystem in 
Indonesia or the world?
My take on Ideal Contribution 
of Psychology in developing 
Social Entrepreneurship 
• Social Problem Analysis (methodology, tools) 
• Working with communities (methodology, 
tools) 
• Understanding the market (methodology, 
tools) 
• Working with stakeholders (methodology) 
• Initiating social change (methodology) 
• Institutionalising social change (policy & 
legacy—> system thinking)
Thank You 
For more discussion, mention me... 
@fajaranugerah 
Or email me at 
fajar@kinaraindonesia.com 
The presentation is developed from various sources but mainly from Cliff Southcombe’s 
resources (Cliff@socialenterprise.co.uk). ! 
Cliff is the founder and Director of Social Enterprise Europe ltd.

Social Entrepreneurship 101 presentation deck for Indonesian Psychology Association

  • 1.
  • 2.
    Fajar Anugerah -Social Enterprise Afficionado Senior Partner Kinara Indonesia Managing Director Indonesia Berbakti Former Senior Program Manager BC Former Program Manager GEPI Former Project Manager SWITCH-Asia
  • 3.
    If Social Enterpriseis a creature/object…be it real one or fictional…how would it look like to you?
  • 4.
    A social enterpriseis ! an organization that applies commercial strategies to maximize improvements in human & environmental well-being, rather than maximizing profits for external shareholders. Ridley-Duff, R. J. and Bull, M. (2011) Understanding Social Enterprise: Theory and Practice, London: Sage Publications.
  • 5.
    Entrepreneurship = Impact Don’t tell me what you invented. Tell me about who you changed. Seth Godin
  • 6.
    Supporting an individual Supporting a family/community Hierarchy of Impact Changing policy & practice Changing attitudes and norms High Low Certainty Reach of Intervention outcome High Low Source: It Ain't What You Give, It's the Way That You Give It: Making Charitable Donations That Get Results - Caroline Fiennes
  • 7.
    Social Entrepreneurs Aroundthe World Anita Roddick’s Body Shop Jamie Oliver’s School Dinners Nicholas Negroponte’s One Child One Laptop
  • 8.
    “Never doubt thata small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has." Margaret Mead
  • 9.
    Social enterprises canbe structured as a for-profit or non-profit, and may take the form of: -a co-operative -mutual organization -a disregarded entity -a social business -a charity organization Ridley-Duff, R. J. and Bull, M. (2011) Understanding Social Enterprise: Theory and Practice, London: Sage Publications.
  • 10.
    The Different BusinessModels Social/Environmental Solution Revenue Generation Activities The 2 Sides Model
  • 11.
    The Different BusinessModels Social/ Environmental Solution Revenue Generation Activities The Overlapping Model
  • 12.
    The Different BusinessModels Revenue Generation Activities Social/Environmental Solution The Hybrid Model
  • 13.
    In 2003, Onte developed JAUH (Jaringan Untuk Hutan) Onte, Koperasi Hutan Jaya Lestari JAUH connects the traditional and international market, and facilitates the certification of the ‘SmartWood’ label One year after the first pilot, each member of the cooperative received approx. US$160 /m3 of timber sold in three months
  • 14.
    Saung Angklung Udjo Saung Angklung Udjo (SAU) is one– stop cultural workshop, consists of : ! ! • Performance venue! • Bamboo handicraft centre! • Bamboo instrument workshop! • Educational laboratory and training centre to preserve the Sundanese culture – Angklung in particular.! ! !
  • 15.
    (2005) 2006) (2008)Produk Greeneration Aksi GI yang melakukan GI menjadi dikembangkan Indonesia reorganisasi nyata dengan adalah (GI) berawal dan diadakannya tas menyatakan lipat dari pakai keprihatinan program bahwa ulang Muhammad untuk perjuangan Kertas mengurangi Bekasku Bijaksana lingkungan penggunaan Hijaukan Junerosano yang Bandungku berkelanjutan kantong (Sano) (plastic atas KEBUNKU) memerlukan penurunan dengan kualitas suatu lingkungan model nama usaha yang ‘baGoes’ terjadi yang mandiri di Indonesia
  • 16.
    Komunitas Hong -Bandung http://chmirta.com/portfolio/komunitas-hong/ Komunitas Hong Established by Zaini Alif, is on the mission to preserve traditional toys and plays. ! He set up the social enterprise, getting revenues from performing & selling the traditional toys. ! Income is redistributed to develop the workshop & community welfare
  • 17.
    “I’m encouraging youngpeople to become social business entrepreneurs and contribute to the world, rather than just making money. Making money is no fun. Contributing to and changing the world is a lot more fun.” Muhammad Yunus
  • 18.
    My own storyof supporting social entrepreneurship in Indonesia Different hats and different paths • Skills for Social Entrepreneurship project, British Council, 2008-2012 • SWITCH Asia, Hivos ROSEA 2013 • Indonesia Berbakti, 2014 • Kinara Indonesia, 2013-now
  • 19.
    Any questions? Thebig question for us here, what can we…people with psychology background contribute to the social entrepreneurship ecosystem in Indonesia or the world?
  • 20.
    My take onIdeal Contribution of Psychology in developing Social Entrepreneurship • Social Problem Analysis (methodology, tools) • Working with communities (methodology, tools) • Understanding the market (methodology, tools) • Working with stakeholders (methodology) • Initiating social change (methodology) • Institutionalising social change (policy & legacy—> system thinking)
  • 21.
    Thank You Formore discussion, mention me... @fajaranugerah Or email me at fajar@kinaraindonesia.com The presentation is developed from various sources but mainly from Cliff Southcombe’s resources (Cliff@socialenterprise.co.uk). ! Cliff is the founder and Director of Social Enterprise Europe ltd.