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SOCIAL ENTERPRISE 2.0
CUỘC CÁCH MẠNG XANH CỦA THỜI ĐẠI
By Tony Trương
T1-2015
Facebook.com/TonySocial
Facebook.com/TonySocial
CÁC KÊNH
QUẢNG CÁO MỚI
Facebook.com/TonySocial
Facebook.com/TonySocial
Facebook.com/TonySocial
Các hình thức tiếp thị
Facebook.com/TonySocial
Các hình thức tiếp thị
Facebook.com/TonySocial
Các hình thức tiếp thị
Facebook.com/TonySocial
Facebook.com/TonySocial
Facebook.com/TonySocial
Facebook.com/TonySocial
• Các nguyên thủ thế giới sử dụng Facebook để
tranh cử (PUTIN, OBAMA..)
• Dân số facebook đã đạt ngưỡng 1,3 tỷ người
• Một ngày 700.000 tài khoản mới được mở
Facebook.com/TonySocial
Facebook.com/TonySocial
Tính chất cơ bản của mạng xã hội
• Kết nối bạn bè
• Chia sẻ thông tin
• Giải trí
• Quảng cáo
• Truyền thông
• Bán hàng
Facebook.com/TonySocial
Các hiện tượng tâm lý mới trên mạng xã hội
Tâm sự
Tìm bạn tri kỷ
Tìm kiếm sự trợ giúp
Đóng góp từ thiện
Kêu gọi hành động
Hẹn hò & Kết đôi
Bản năng
Facebook.com/TonySocial
Xu hướng dòng tiền - Social Cash Flow
• Thế giới
• Việt Nam
Facebook.com/TonySocial
Facebook.com/TonySocial
S O C I A L B U S I N
E S SBẠN ĐANG Ở ĐÂU
KHI XU HƯỚNG DIỄN RA???
By Tony Trương
T1-2015
Facebook.com/TonySocial
Why Do I Need/Want to Establish My Brand on Social Media?
Facebook.com/TonySocial
Facebook.com/TonySocial
Why Do I Need/Want to Establish My Brand on Social Media?
Facebook.com/TonySocial
Facebook.com/TonySocial
Facebook.com/TonySocial
Thứ 2: Social Business
Thứ 3: Social Marketing & Ứng dụng thực tiễn
 Social Media Marketing
 Timeline Marketing
 Real-Time Marketing
 Viral Marketing
 Buzz Marketing
Thứ 4: Social Mobile Marketing & Ứng dụng thực tiễn
 Social Mobile Apps (facebook, zalo, kakaotalk, beetalk..)
 Selfie, Wefie
Thứ 5: Dòng tiền Xã hội - Social Cash Flow
Facebook.com/TonySocial

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Social Enterprise 2.0

Editor's Notes

  1. Diểm nhấn 1
  2. Điểm nhấn 2 Nói được tính tất yếu và tối ưu của mạng xã hội Chứng mình được mạng xã hội là một con đường chứ không phải một cơ hội.
  3. Làm rõ bất cứ một tập đoàn nào đều phải có cộng đồng bảo vệ thương hiệu. Nếu không cho đi cho cộng đồng thì cộng đồng sẽ không công nhận giá trị dn. Kinh doanh hướng xã hội là giải pháp tất yếu và là chiến lược phát triển bền vững.