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Social CRM Cycle

This document outlines steps for customer acquisition and retention including gathering data, analyzing it to understand customers, planning engagement strategies, advocating for customers, considering adjustments, and keeping customers loyal and ready to buy through engagement and sales and marketing efforts.

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Prospect Advocate Consider Gather Data Adjust Loyal Like Plan Analyze Customer Engaged Ready to Buy
Acquisition Retention Adjust Gather Data Plan Analyze Sales Marketing

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Social CRM Cycle