Big companies, new market challenge, are you ready? Thanks to thomas

1. Social
Company
An
inevitable
change
a
presenta6on
by:
Widi
Hartono
:
widihart
:
w1d1_h

2. Welcome
to
the
4
largest
na6on
in
Asia,
are
we
ci6zen,
PR,
or
foreigner?
Indonesia
is
the
2nd
biggest
user
of
facebook
on
earth.
Social
networking
site
has
87%
reach
in
Indonesia.
Source:
h?p://www.thomascrampton.com,
ADMA
yearbook,
and
other

3. Is
our
company
ready?
Indonesia’s
mobile
penetra6on
is
90%,
commerce
with
over
30
million
(and
growing),
are
internet
users.
80%
mobile
phone
on
the
market
are
internet-­‐able.

4. 1st
Strategy:
ShiX
Point
of
View
Company
Consumer
trust
their
network,
not
our
marke6ng
The
masses
gain
more
power
Consumer
like
to
talk
Consumer
can
iden6fy
their
original
voice
in
the
network
We’re
no
longer
lead
the
consumers,
the
consumers
lead
us
Consumer

5. 2nd
Strategy:
Iden6fica6on
How
many
“na6onali6es”
work
in
our
company?

6. 3rd
Strategy:
Innovate
How
social
is
our
company?
Knowledge?
Skills?
Support?
Involvement?
Network?
Ac6ve-­‐ness?
Like-­‐able-­‐ness?

7. Ac6on
Plan
#1:
Involve
In
our
company,
who
is
the
best
person
to
talk
to
our
consumer?
How
can
they
influence
the
consumer?

8. Ac6on
Plan
#2:
Re-­‐organize
Everybody
can
be
marketer,
PR,
CSR
agent,
or
any
other
channel
for
the
company
to
communicate
with
consumer

9. Ac6on
Plan
#3:
Be
crea6ve
i-­‐commerce?
groupies?
sales
driver?

10. Are
we
producer,
or
consumer?
When
there
is
a
na6on
without
borders,
we
should
prepare
for
a
company
without
walls.
a
presenta6on
by:
Widi
Hartono
:
widihart
:
w1d1_h