AAB Intern, Julia Tannenbaum, explores Snapchat as a means for small businesses to connect with potential customers. Learn about geofilters, my stories, and much more!

1. By: Julia Tannenbaum
Snapchat

2. What is Snapchat?
● Social media platform that
utilizes photos to tell a story
● Casual way to interact with
customers
● Changing the way we connect
with our community

4. How to Use Snapchat

6. Geofilters

7. Snapcodes

8. Sponsored Lense

9. Advertisements between Stories

10. Stories with Other Major Companies

11. Facebook

12. Instagram

13. Resources
http://wallaroomedia.com/snapchat-advertising-cost/: costs
and how to execute the different marketing tactics
https://www.snapchat.com/ads/snap-ads/: Snap Ads explained
https://storage.googleapis.com/snapchat-web/marketing/snapad
s/pdf/pdf_specs_en.pdf: Snap Ads Creative Guidelines & Specs