Snap Shot of Accomplishments

RICK CIPRIANI SNAP SHOT OF ACCOMPLISHMENTS AS SALES & DISTRIBUTION EXECUTIVE ** Certain figures have been hidden to protect proprietary data Presentation For: Prospective Employer’s

Cans Per Capita Consumption – Annual National Average vs. Ballistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],** Cans per capita is a key performance indicator that benchmarks brand / distributor performance in a particular territory. *Source: Data Compiled from Annual Business Reviews

60 Day Buying Report as of 7/31/09 Energy Singles by Distributor – East Region ,[object Object],[object Object],[object Object],* Source: RB Report emailed by Vinnie Toscano 8-19-09

Sales Insight and Analysis for Wal-Mart - H2 2009 *Source: Retail Link – Emailed from Vinnie Toscano 1-21-10 Sales Dollars by Brand $ Sales Trend Momentum Sales Dollars by SKU – 6 Mo. Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],Jul Aug Sep Oct Nov Dec PROFIT DOLLARS $6,322 $7,233 $7,110 $5,308 $4,989 $6,371 SALES DOLLARS $31,308 $34,408 $33,434 $22,489 $20,328 $26,246 MARGIN 20.2% 21.0% 21.3% 23.6% 24.5% 24.3% CASES 822 915 840 534 500 644

Market Share Comparison Grocery Channel vs. Competition * Source: Nielsen Scan Track 52 Wk ending Dec2609, emailed on 1-12-10 by Vinnie Toscano ** Certain figures have been hidden to protect proprietary data ,[object Object]

NATIONAL DISTRIBUTION INCENTIVE SCORECARD ** Red Storm Rising was a national incentive broken out by region that ran from Jan. to June 09’. A scoring system that accumulated points monthly was devised to track multiple package distribution in an account vs the distributor’s account universe provided by TD Linx. ,[object Object],[object Object],[object Object],[object Object],* Source: RB Rising EBU Scorecard emailed 8-17-09 by Scott Kenny

Phase II – Product Launch Results Red Bull Energy Shot Distribution * Source: Brendan Burns 2-2-10 Email labeled E-Shot Focus Period Final ,[object Object],[object Object],[object Object],** 60 day distribution reports are a difficult measure of product placement, particularly with low VPO’s. Sell through and re-order rates are better indicators .

Thank You Rick Cipriani 914-469-6792 [email_address] Seeking to impact the business success of your organization !

Snap Shot of Accomplishments

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