SlideShare a Scribd company logo
THÀNH VIÊN NHÓM 3
1, Trần Thị Mỹ Linh

2, Bùi Thu Hà

3, Trần Thị Cúc

4, Vũ Thị Diến

5, Trần Thị Thu Trà

6, Phạm Thị Phƣơng Liên
Tập đoàn đa quốc gia
                                        Nokia




         Phân khúc thị trường




Các dòng sản phẩm
I – VÀI NÉT CHUNG VỀ NOKIA




                      TRỤ SỞ NOKIA TẠI PHẦN LAN

CÔNG TY HÀNG ĐẦU TRONG LĨNH VỰC TRUYỀN THÔNG
 DI ĐỘNG TẠI KHU VỰC CHÂU Á – THÁI BÌNH DƢƠNG
PHÂN KHÚC
THỊ TRƢỜNG
Phân khúc thị trƣờng
Dòng sản phẩm
                    của Nokia
1, C - series

2, E - series

3, N - series

4, X - series

5, 1000 series

6, 2000 series

7, 3000 series

8, 5000 series

9, 6000 series

10, 7000 series

11, 8000 series
NOKIA 5110 (1998)
-Sp của thiên niên kỷ
        mới
  -Màu sắc đa dạng
 -Gần như không thể
       đập vỡ
NOKIA 1280
- Giá “siêu rẻ’’ (450.000 đ)
       - Độ bền cao
       - Dễ sử dụng
   - Thời lượng pin lâu




                      NOKIA 2690
                    -Thiết kế gọn nhẹ
            -Vỏ màu nổi bật nhưng phổ thông
              -Giá cả phải chăng (1.3 triệu )




                                 NOKIA 3250
                           -Slogan : "Xoay để chụp“
                               -Thiết kế hiện đại
                                  -Trẻ trung
NOKIA C5               C – Series
                              -P/c thể thao
                             - Bàn phím số




                                                 NOKIA C3
                                          -Bàn phím Qwerty giá thấp
                                                  (2,6 triệu)
                                                    - Wifi




      NOKIA C2-03
      -2 sim 2 sóng
-Cá nhân hóa tới 5 thẻ sim
   -“Đổi sim tốc hành”
N – Series
N – Series
NOKIA X6 8GB
                                      Kết nối mạng XH và giải trí




          NOKIA E5
       Dành cho doanh nhân
               -Email
      -Tính năng gọi cao cấp
-Thời gian sử dụng pin lên tới 18,5
    giờ, thời gian chờ 29 ngày
           - Bảo mật tốt
sản phẩm nokia
sản phẩm nokia

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
Christy Abraham Joy
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

sản phẩm nokia

  • 1.
  • 2. THÀNH VIÊN NHÓM 3 1, Trần Thị Mỹ Linh 2, Bùi Thu Hà 3, Trần Thị Cúc 4, Vũ Thị Diến 5, Trần Thị Thu Trà 6, Phạm Thị Phƣơng Liên
  • 3. Tập đoàn đa quốc gia Nokia Phân khúc thị trường Các dòng sản phẩm
  • 4. I – VÀI NÉT CHUNG VỀ NOKIA TRỤ SỞ NOKIA TẠI PHẦN LAN CÔNG TY HÀNG ĐẦU TRONG LĨNH VỰC TRUYỀN THÔNG DI ĐỘNG TẠI KHU VỰC CHÂU Á – THÁI BÌNH DƢƠNG
  • 5.
  • 7. Phân khúc thị trƣờng
  • 8.
  • 9. Dòng sản phẩm của Nokia 1, C - series 2, E - series 3, N - series 4, X - series 5, 1000 series 6, 2000 series 7, 3000 series 8, 5000 series 9, 6000 series 10, 7000 series 11, 8000 series
  • 10. NOKIA 5110 (1998) -Sp của thiên niên kỷ mới -Màu sắc đa dạng -Gần như không thể đập vỡ
  • 11. NOKIA 1280 - Giá “siêu rẻ’’ (450.000 đ) - Độ bền cao - Dễ sử dụng - Thời lượng pin lâu NOKIA 2690 -Thiết kế gọn nhẹ -Vỏ màu nổi bật nhưng phổ thông -Giá cả phải chăng (1.3 triệu ) NOKIA 3250 -Slogan : "Xoay để chụp“ -Thiết kế hiện đại -Trẻ trung
  • 12. NOKIA C5 C – Series -P/c thể thao - Bàn phím số NOKIA C3 -Bàn phím Qwerty giá thấp (2,6 triệu) - Wifi NOKIA C2-03 -2 sim 2 sóng -Cá nhân hóa tới 5 thẻ sim -“Đổi sim tốc hành”
  • 15. NOKIA X6 8GB Kết nối mạng XH và giải trí NOKIA E5 Dành cho doanh nhân -Email -Tính năng gọi cao cấp -Thời gian sử dụng pin lên tới 18,5 giờ, thời gian chờ 29 ngày - Bảo mật tốt