SMM stands for Social Media Marketing. It refers to the use of social media platforms and strategies to promote products, services, or brands and engage with the target audience. SMM involves creating and sharing content on social media networks, such as Facebook, Instagram, Twitter, LinkedIn, and others, to achieve marketing and branding goals. Social media marketing offers several benefits, including increased brand visibility, improved customer engagement, targeted audience reach, and the ability to gather valuable insights about the target market.