The document outlines a promotional plan for a Siena Men's Basketball game against Marist on January 20, 2010. The plan includes a "Half Court Shot to Cruise" contest sponsored by Yankee Trails Travel, where a randomly selected fan will have the chance to win a 7-day cruise by making a half-court shot during the game. Promotional elements include ticket prices ranging from $8-25 and complimentary luggage tags given to all fans 18+ with a randomly selected tag winning the opportunity.