Studio Movie Grill partnered with 12 animal rescues across 10 theater locations to host adoption events for Pound Puppies: Mission Adoption screenings in April 2013. Live puppies were available for adoption and donations were collected. Dog rescues distributed 30 DVD copies and SMG donated 600 movie passes to incentivize adoptions and donations totaling over $6,000 in value. Three puppies were adopted at the events, and high turnout led one location to add an extra adoption day. The screenings and partnerships helped local animal rescues in their mission to find homes for puppies in need.