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SmartKickz™ Pitch Deck
SmartKickz is developing a technologically enhanced learning shoe called SmartKickz that teaches children how to put their shoes on the correct feet using voice and visual interactions. It also has an optional removable GPS tracker to help parents locate lost children. SmartKickz aims to cut the learning curve for children to learn to put shoes on from 1-3 years down to 1-3 months. It could also potentially cut the number of missing children by 50%. The company plans to initially sell SmartKickz exclusively through their mobile app and website to build their brand before expanding distribution channels.
SmartKickz™ Pitch Deck
- 1. www.smartkickz.com founders@smartkickz.com The Worlds1st Technologically Enhanced Learning Shoe!
- 2. Problem A Parents haveless time to teach and watch their children. Technology is able to pick up some of the slack. www.SmartKickz.comfounders@smartkickz.com
- 3. Problem B Developmental disabilitiesare common in approximately 1 out of every 6 children. Source: Center for Disease control and Prevention (CDC) www.SmartKickz.comfounders@smartkickz.com
- 4. Problem C founders@smartkickz.com Approximately 800,000children younger than 18 are reported missing each year! Source: The National Center for Missing & Exploited Children® www.SmartKickz.com
- 5. Solution founders@smartkickz.com SmartKickzTM is atechnology enhanced learning shoe that teaches children how to put their shoe on the correct foot using visual and voice interaction. An optional removable GPS tracker device will help parents locate their children if they are lost. www.SmartKickz.com
- 6. Benefits founders@smartkickz.com SmartKickzTM has thepotential to cut the learning curve from 1-3 years to 1-3 months. SmartKickzTM also has the potential to cut the number of missing children down by 50%! www.SmartKickz.com
- 7. Unique Product founders@smartkickz.com Different DesignOptions Voice Interaction GPS tracker Device Identification Labeling on Inside of Shoe www.SmartKickz.com
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- 9. Business Model founders@smartkickz.com Direct toConsumer Sales Shoes Removable GPS tracker Mobile In App Ad Revenues Monthly Recurring Revenues GPS tracker Subscriptions www.SmartKickz.com
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- 11. Market Validation founders@smartkickz.com The 2-5year old age group is the only athletic footwear market segment that is steadily growing. No major company is marketing directly to this group. www.SmartKickz.com
- 12. Market Size founders@smartkickz.com Global FootwearMarket $185 Billion Global Athletic Footwear Market $75 Billion U.S. Athletic Footwear Market $14 Billion Source: Obtained from a study conducted by Rob Pannell, Kyle Ewanouski, Vaibhav Gupta and Venkat Koduru; IDC; IDTechEX www.SmartKickz.com *There is also increasing acceptance of Wearable Technology as indicated by the expected growth in this market from $2.7 Billion in 2012 to $8.3 Billion in 2018!*
- 13. Unique Business Focus founders@smartkickz.com SmartKickzTMwill initially be sold exclusively on the SmartKickzTM mobile app and SmartKickz.com! *Build Brand Identity* SmartKickzTM will donate to foundations and charities, chosen by the purchaser, $5 for every shoe sold! SmartKickzTM will be expanding distribution channels as the brand grows. www.SmartKickz.com
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- 16. Competitive Advantage founders@smartkickz.com Multifunctional Shoe PatentedTechnology Adapting Product Line Product Differentiation First to Market www.SmartKickz.com
- 17. Expansion Opportunities founders@smartkickz.com Increase ShoeSizes Offered Teens & Adults with Developmental Disabilities Senior Population More than 5,000,000 Americans are living with Alzheimer or another dementia. (Source: Alz.org). International Market www.SmartKickz.com
- 18. Financial Projections founders@smartkickz.com www.SmartKickz.com HighVolume Case Low Volume Projection Period Start Up Year 1F Year 2F Year 3F Year 1F Year 2F Year 3F Market Data Total Global Market $185 B $185 B $185 B $185 B $185 B $185 B $185 B Total US Market $14 B $14.6 B $15.1 B $15.7 B $14.6 B $15.1 B $15.7 B Target US Market* $1.7 B $1.8 B $1.9 B $1.9 B $1.8 B $1.9 B $1.9 B % Market Penetration (Shoe Sales Only) 0.00% 1.49% 2.54% 4.61% 0.70% 1.27% 2.31% Company Financial Data Projected Revenue (Net Sales) $0.0 M $24.7 M $57.9M $105.2 M $12.4 M $28.3 M $51.5 M Projected COGS $0.0 M $12.4 M $29 M $52.7 M $6.3 M $14.7 M $26.7 M Gross Margin % 0.0% 49.80% 49.91% 49.90% 49.19% 48.06% 48.16% Projected Expenses $0.3 M $4.4 M $9.3 M $16.3 M $2.8 M $5.4 M $9.1 M Projected EBITDA $(0.3 M) (1) $7.9 M $19.6 M $36.2 M $3.3 M $8.2 M $15.7 M (1) In addition to the negative EBITDA in this period, the Company is projecting capital expenditures of $0.2 million during startup. *Target Market is all infants and 50% children; combined growth rate is 7% of (2.9%+1.9%) plus of 13% of 50% of (8.7% +6.3%)=1.31% Target Percentage of Market is (.029+.019) +.5*(.087+.063)=12.3%
- 19. Investor Safety founders@smartkickz.com SmartKickzTM WorldFoundation(non profit organization) Will raise funds through Grants and Donations for the benefit of the following main causes: Early Childhood Development Children w/ Developmental Disabilities (Autism, Visually Impaired, etc.) Missing/Exploited Children SmartKickz™ will offer a 20% discount off the retail price for shoes sold to foundations/charitable organizations benefitting individuals who can be assisted by the SmartKickz™ product. This secures shoe sales!!!! www.SmartKickz.com
- 20. Exit Strategy founders@smartkickz.com Acquisition Within 3-5years www.SmartKickz.com
- 21. Capital Raise founders@smartkickz.com Seed Round Upto $500,000 Convertible Note Pre-Money Value Expectations: $10M - $20M Valuation Cap: $7.5M Interest Rate: 8% Liquidation Preference: 1X Participating www.SmartKickz.com
- 22. Capital Expenditures founders@smartkickz.com www.SmartKickz.com StartupPeriod (9 Months) Costs to be Incorporated Quarter 1 (Month 1-3) Quarter 2 (Month 3-6) Quarter 3 (Month 6-9) Total Completion of Prototype $70,000 - - $70,000 Hire Key Employee (Salaries/Benefits) $55,080 $55,080 $55,080 $165,240 Consulting Fees $7,500 $7,500 $7,500 $22,500 Test Production Costs - $20,000 $30,000 $50,000 Rent and Utilities - - $8,000 $8,000 Office Furniture and Equipment - - $25,000 $25,000 Travel $7,500 $7,500 $10,000 $25,000 Capital Raise Fees/Crowd Funding $25,000 $25,000 $25,000 $75,000 Marketing/Advertising $15,000 $15,000 $15,000 $45,000 Miscellaneous $2,500 $2,500 $2,500 $7,500 Total $185,580 $132,580 $180,580 $495,740
- 23. Timeline www.SmartKickz.comfounders@smartkickz.com Startup Period (9Months) Quarter 1 (Month 1-3) Capital Raise for Startup Phase Begun Manufacturing Contract(s) Identified Development of E-Commerce Website/App Commenced Prototype Completed Large Capital Raise/Crowdfunding Begun Quarter 2 (Month 3-6) Test Production Started (400 Pairs of Shoes) Test Production Completed (400 Pairs of Shoes) Manufacturing Contractor Relationship Finalized Development of Locator Application Begun Warehousing/Shipping Contractor Relationship Finalized Complete E-Commerce Website/App Quarter 3 (Month 6-9) Selected Personnel Hired Product Introduction Manufacturing Begins Introduction Inventory Shipping to Company Commences Locator Application Completed Office Space at Selected Site Leased Office Equipment Obtained Selected Personnel Hired Production Introduction Period (3 Months) Quarter 4 (Month 9-12) Product Introduction Marketing Commences Product Introduction Sales Commences Full operation Manufacturing Begins Full Operation Inventory Shipping to Company Commences Full Operation Marketing Commences Full Operation Period Quarter 5 (Month 12 and Onward) Full Operation Sales Commences
- 24. Team www.SmartKickz.comfounders@smartkickz.com Taze R. Ellis Founder,CEO Arizona State University Business Entrepreneurship & Communication Uchenna Dike Founder, COO | CFO University of North Texas Economics & Accounting Drexel University MBA Entrepreneurship & Innovation Jubal DeLong Product Engineer Austin Collier Product Designer Dr. Ralph Oakeson Patent Attorney Advisory: Michael Gerdes (Business Development), Michael Hadzipanajotis (Financial), Stu Vogel (Shoe Manufacturing), Christopher Beckom (Legal) Cassandra L. Digital Marketing Director
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