Smart toys' or 'app toys' consist of three interconnected elements: a video game (or application interface), one or more connected objects and a distribution platform with a display. Smart toys now constitute a new market segment, halfway between the video game and toy industries. This report analyses the current state of development of this phenomenon, including the operating principles, creative potential, summary of current offerings, business models and challenges facing the industry.

1. November 17-21, 2014
MONTPELLIER ::: FRANCE
SMART TOYS #1
Market Trends
Smart toy =
video game
and toy
World Markets
Billions €
by 2018 smart toy
should represent
of both video game
and toy markets
smart toy
World Market
Billions €
10%
Extracts from IDATE, Market Insight "smart toys", jully 2014
November 17-21, 2014
MONTPELLIER ::: FRANCE
www.gamesummit.pro
More information available on our website: www.idate.org
September, 2014
+ +
Video game software Connected object(s) any screen