Smart toys constitute a new market segment between the video game and toy industries. These smart toys use device screens as playmats, gameboards, or for video game play, combining aspects of traditional toys and video games. Their development requires experts from the video game industry, edutainment, and child psychology to find the right balance between gameplay and its function as a toy.

1. ExtractsfromIDATE,MarketInsight"smarttoys",jully2014
www.gamesummit.pro
Moreinformationavailableonourwebsite:www.idate.org
November17-21,2014
MONTPELLIER:::FRANCE
Thedevice's
screenused
asaplaymat
Thedevice's
screenusedto
manage
gameplay
Thedevice's
screenusedasa
gameboard
Thedevice's
screenasa
videogame
Smarttoysconstituteanewmarket
segment,halfwaybetweenthevideo
gameindustryandthetoyindustry.
Smarttoysconstituteanewmarket
segment,halfwaybetweenthevideo
gameindustryandthetoyindustry.
differentroleofthedevice
SMARTTOYS#4
veteransfromthe
videogameindustry
edutainmentexperts
childpsychologists
TangiblePlay'seducationalgameOsmoshow
aninterestingbalancebetweengameandtoy.
November17-21,2014
MONTPELLIER:::FRANCE