Smart park is a proposed mobile app that allows users to pay for parking at malls and theaters without coins or cards, charging a 20% fee on parking payments made through the app. The company plans to develop the app and business over 6-10 months, then offer free demo versions at malls and theaters for 3-6 months to build brand value before expanding across an entire city over the next 6-8 months to increase market share and control parking payment solutions in that location.

1. Smart park

3. Situation Overview

4. Company’s

5. Proposed course of action

6. Company Overview

7. Market Overview

8. Target Customers

9. POINTS OF PARITYPOINTS OF DIFFERENCE

14. 

22. No payment charges for downloading app. All
payments made throughapp willcharge 20% of
parking paid to the retailers.

25. Implementation
Infrastructure

26. Processes
Plan and give free demo versions
for the malls and theatres

27. Schedule
6 months to 10months App and Company
development
Next 3months to 6 months Demo version for attaining
brand value
Next 6 to 8 months For increasing the market
value and taking whole city
under control.