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Research   Methodology Presented by, Rohit Mundhara P-21 Neha Pandey  P-24 Pratik Purav  P-29 Saurabh Shinde  P-35 Renu Karia  P-43 Analysis  of  Hypothesis
Slumdog  Millionaire
 
What is  Research Methodology ? ?
Objectives of our  Research  ?
Hypothesis ?
Hypothesis - 1 “ Slumdog Millionaire” has diminished the Image of Brand INDIA  H 0  : The attributes are not dependent H 1  : The attributes are dependent
Hypothesis - 2 “ Slumdog Millionaire”  has met the expectations of the viewers H 0  : Expectation and reality are not different H 1  : Expectation and reality are different
Type of research conducted Conclusive research Sample size 100 persons Demographics Age – 20 to 50 years
1)  Personal Details ? A)  Name B)  Age Group C)  Gender D)  Occupation Questionnaire ?
5) Did you watch the Movie SLUMDOG MILLIONAIRE ? A) Yes B) No
5) Did you watch the Movie SLUMDOG MILLIONAIRE ?
6) Do you think SLUMDOG MILLIONAIRE deserved 8 Oscars ? A) Yes B) No C) Cant Say
6) Do you think SLUMDOG MILLIONAIRE deserved 8 Oscars ?
7) Do you think Poverty has been exaggerated in SLUMDOG MILLIONAIRE ? A) Yes B) No C) Cant Say
7) Do you think Poverty has been exaggerated in SLUMDOG MILLIONAIRE ?
8)Do you agree with Amitabh Bachhan’s view that SLUMDOG MILLIONAIRE diminisihes the Image of ‘Brand India’ due to its extreme focus of Poverty ?  A) Yes B) No C) Cant Say
8)Do you agree with Amitabh Bachhan’s view that SLUMDOG MILLIONAIRE diminisihes the Image of ‘Brand India’ due to its extreme focus of Poverty ?
9) Do you think that addressing the lead character (Jamaal) as ‘SLUMDOG’ gives an indication of comparing all Indians as Slumdogs ? A) Yes B) No C) Cant Say
9) Do you think that addressing the lead character (Jamaal) as ‘SLUMDOG’ gives an indication of comparing all Indians as Slumdogs ?
10) Do you think the Image & respect of the Indians residing outside India will be affected because of the movie ? A) Yes B) No C) Cant Say
10) Do you think the Image & respect of the Indians residing outside India will be affected because of the movie ?
11) Will SLUMDOG MILLIONAIRE bring a drastic change for the bollywood? A) Yes B) No C) Cant Say
11) Will SLUMDOG MILLIONAIRE bring a drastic change for the bollywood?
12) Do you think it is too late for Hollywood to recognize the work of Indian artist ? A) Yes B) No C) Cant Say
12) Do you think it is too late for Hollywood to recognize the work of Indian artist ?
13) Please rate your expectation about the movie before you watched it. 14) Please rate your perceptions on the same factors of the movie after having seen the movie.
1  2  3  4  5  6  7 a) Acting           b) Story           c) Direction           d) Overall movie          e) Music          f) Cast          g) Locations       
Methods Used 1) Qualitative Analysis Chi Square Test To test the independence of attributes 2) Quantitative Analysis Paired t Test To test the difference in Mean
Qualitative Analysis ,[object Object],[object Object],D o f = (r-1)(c-1) = (3-1)(7-1)  = 12 Level of Significance = 5%
Quantitative Analysis Paired t test Acting Story & Screenplay Direction H 0   is Rejected H 0   is Accepted H 0   is Accepted H 1   is Accepted H 1   is Rejected H 1   is Rejected E <= R E > R E > R
Quantitative Analysis Paired t test Overall Movie Music Cast Locations H 0   is Accepted H 0   is Accepted H 0   is Rejected H 0   is Rejected H 1   is Rejected H 1   is Rejected H 1   is Accepted H 1   is Accepted E = R E = R E > R E > R
Conclusion
Limitations ,[object Object],[object Object],[object Object],[object Object],[object Object]
THANK  YOU

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Slumdog Millionaire

  • 1. Research Methodology Presented by, Rohit Mundhara P-21 Neha Pandey P-24 Pratik Purav P-29 Saurabh Shinde P-35 Renu Karia P-43 Analysis of Hypothesis
  • 3.  
  • 4. What is Research Methodology ? ?
  • 5. Objectives of our Research ?
  • 7. Hypothesis - 1 “ Slumdog Millionaire” has diminished the Image of Brand INDIA H 0 : The attributes are not dependent H 1 : The attributes are dependent
  • 8. Hypothesis - 2 “ Slumdog Millionaire” has met the expectations of the viewers H 0 : Expectation and reality are not different H 1 : Expectation and reality are different
  • 9. Type of research conducted Conclusive research Sample size 100 persons Demographics Age – 20 to 50 years
  • 10. 1) Personal Details ? A) Name B) Age Group C) Gender D) Occupation Questionnaire ?
  • 11. 5) Did you watch the Movie SLUMDOG MILLIONAIRE ? A) Yes B) No
  • 12. 5) Did you watch the Movie SLUMDOG MILLIONAIRE ?
  • 13. 6) Do you think SLUMDOG MILLIONAIRE deserved 8 Oscars ? A) Yes B) No C) Cant Say
  • 14. 6) Do you think SLUMDOG MILLIONAIRE deserved 8 Oscars ?
  • 15. 7) Do you think Poverty has been exaggerated in SLUMDOG MILLIONAIRE ? A) Yes B) No C) Cant Say
  • 16. 7) Do you think Poverty has been exaggerated in SLUMDOG MILLIONAIRE ?
  • 17. 8)Do you agree with Amitabh Bachhan’s view that SLUMDOG MILLIONAIRE diminisihes the Image of ‘Brand India’ due to its extreme focus of Poverty ? A) Yes B) No C) Cant Say
  • 18. 8)Do you agree with Amitabh Bachhan’s view that SLUMDOG MILLIONAIRE diminisihes the Image of ‘Brand India’ due to its extreme focus of Poverty ?
  • 19. 9) Do you think that addressing the lead character (Jamaal) as ‘SLUMDOG’ gives an indication of comparing all Indians as Slumdogs ? A) Yes B) No C) Cant Say
  • 20. 9) Do you think that addressing the lead character (Jamaal) as ‘SLUMDOG’ gives an indication of comparing all Indians as Slumdogs ?
  • 21. 10) Do you think the Image & respect of the Indians residing outside India will be affected because of the movie ? A) Yes B) No C) Cant Say
  • 22. 10) Do you think the Image & respect of the Indians residing outside India will be affected because of the movie ?
  • 23. 11) Will SLUMDOG MILLIONAIRE bring a drastic change for the bollywood? A) Yes B) No C) Cant Say
  • 24. 11) Will SLUMDOG MILLIONAIRE bring a drastic change for the bollywood?
  • 25. 12) Do you think it is too late for Hollywood to recognize the work of Indian artist ? A) Yes B) No C) Cant Say
  • 26. 12) Do you think it is too late for Hollywood to recognize the work of Indian artist ?
  • 27. 13) Please rate your expectation about the movie before you watched it. 14) Please rate your perceptions on the same factors of the movie after having seen the movie.
  • 28. 1 2 3 4 5 6 7 a) Acting        b) Story        c) Direction        d) Overall movie        e) Music        f) Cast        g) Locations       
  • 29. Methods Used 1) Qualitative Analysis Chi Square Test To test the independence of attributes 2) Quantitative Analysis Paired t Test To test the difference in Mean
  • 30.
  • 31. Quantitative Analysis Paired t test Acting Story & Screenplay Direction H 0 is Rejected H 0 is Accepted H 0 is Accepted H 1 is Accepted H 1 is Rejected H 1 is Rejected E <= R E > R E > R
  • 32. Quantitative Analysis Paired t test Overall Movie Music Cast Locations H 0 is Accepted H 0 is Accepted H 0 is Rejected H 0 is Rejected H 1 is Rejected H 1 is Rejected H 1 is Accepted H 1 is Accepted E = R E = R E > R E > R
  • 34.