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Give a Voice to your
Audience
Hybrid Events
ICCA World & Live Online Events case-study
The Meetings Show 2014
2
WWW. / tms14
3
CASE STUDY - ICCA World
&
hybrid event
4
5
6
Some numbers
Live audience
Online engagement
Online audience
445
337
153
*
7
IN 42 COUNTRIES OVER THE WORLD
8
Some numbers
Live audience
Online engagement
Online audience
445
337
207 questions
353 votes
*
9
Some numbers
Live audience
Online engagement
Online audience
445
337
76%
*
10
11
Poll: The largest impact was made by:
Letting online viewers to ask questions
Dedicated moderator for online viewers
Physical program is interactive for both groups
Design type of the website
Not recording the session
Well educated audience
12
Poll results:
*
13
14
15
pkrajnak@sli.do
+44 776 350 1551
www.sli.do
@KrajnakPeter
17
*
Questions from TMS14 attendees:
What is the report/output from the session? is it available as a
document/spreadsheet? data file? how do you distribute the outcomes from the
session to the participants?
Peter, How is the range of engagement with in==on site people vs On-Line?
Do you think this technology will have an impact on conference and event
attendance figures? As people will just join in from home / work?
Why Would NOT recording be of influence on the Impact?
Do you think exhibition and conference venues infrastructure will cope with this
technology?
Is there an ideal time of day to attract as wide a range of nationalities as possible?
What is the root ROI of your technology?
Do people not get side tracked. If I'm using this system on my phone/tablet I'm more
likely to browse Facebook than listen to the speaker
18
BACKUP SLIDES
19
BEST QUESTIONS
So are CVBs wasting their money on expensive BID brochures? If associations
already have a strong idea where they want to hold their meeting?
How do associations source for a venue and destination? Do venues and
convention/tourism bureaus promote themselves enough?
if content is well presented the furniture on stage won't distract attention -
why not being a bit different in terms od chairs on stage? #innovation
Role of CVB is important. But how important are CVBs for the associations ?
Martin Sirk - not convinced. Know lots of CVBs who complain about lack of
transparency from associations about their realistic prospects of success.
Need honesty/transparency on all sides.
20
12
8
8
8
*
20
INFO ABOUT DELEGATES
*
21
FINAL VOTE RESULTS
*

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ICCA World hybrid event case-study

  • 1. Give a Voice to your Audience Hybrid Events ICCA World & Live Online Events case-study The Meetings Show 2014
  • 3. 3 CASE STUDY - ICCA World & hybrid event
  • 4. 4
  • 5. 5
  • 6. 6 Some numbers Live audience Online engagement Online audience 445 337 153 *
  • 7. 7 IN 42 COUNTRIES OVER THE WORLD
  • 8. 8 Some numbers Live audience Online engagement Online audience 445 337 207 questions 353 votes *
  • 9. 9 Some numbers Live audience Online engagement Online audience 445 337 76% *
  • 10. 10
  • 11. 11 Poll: The largest impact was made by: Letting online viewers to ask questions Dedicated moderator for online viewers Physical program is interactive for both groups Design type of the website Not recording the session Well educated audience
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. pkrajnak@sli.do +44 776 350 1551 www.sli.do @KrajnakPeter
  • 17. 17 * Questions from TMS14 attendees: What is the report/output from the session? is it available as a document/spreadsheet? data file? how do you distribute the outcomes from the session to the participants? Peter, How is the range of engagement with in==on site people vs On-Line? Do you think this technology will have an impact on conference and event attendance figures? As people will just join in from home / work? Why Would NOT recording be of influence on the Impact? Do you think exhibition and conference venues infrastructure will cope with this technology? Is there an ideal time of day to attract as wide a range of nationalities as possible? What is the root ROI of your technology? Do people not get side tracked. If I'm using this system on my phone/tablet I'm more likely to browse Facebook than listen to the speaker
  • 19. 19 BEST QUESTIONS So are CVBs wasting their money on expensive BID brochures? If associations already have a strong idea where they want to hold their meeting? How do associations source for a venue and destination? Do venues and convention/tourism bureaus promote themselves enough? if content is well presented the furniture on stage won't distract attention - why not being a bit different in terms od chairs on stage? #innovation Role of CVB is important. But how important are CVBs for the associations ? Martin Sirk - not convinced. Know lots of CVBs who complain about lack of transparency from associations about their realistic prospects of success. Need honesty/transparency on all sides. 20 12 8 8 8 *