This document discusses social media opportunities and provides statistics on top TV shows, websites, and reasons to use social media. It lists the top 3 TV shows by viewership for 2013 as 19,978, 17,686, and 13,100 viewers. The top 3 websites by unique visitors in 2013 are Facebook at 171,562,093, Google at 163,413,311, and YouTube at 162,515,933. It also provides references on social media strategy and why social media marketing works.