Kravitz is the largest independent retirement plan administrator (TPA) in the US that specializes in cash balance plans. Every year, Kravitz holds strategic planning meetings to gain input from its team on goals and priorities. As a result of these sessions, Kravitz has made strategic decisions that have driven its competitive advantage, such as launching a mutual fund that reached $100 million in contributions and creating a tiered pricing model for clients. Kravitz has experienced continued revenue and profit growth and serves as a model for how strategic planning can provide competitive benefits.

1. A CASE STUDY:
Kravitz leverages strategic planning
for continued improvement and
competitive advantage
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2. Kravitz is the largest independent
TPA in the U.S specializing in cash
balance retirement plans.
Company President
Dan Kravitz first
hired Optimize
in 2008
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3. Kravitz holds two
structured strategy
meetings every year,
gaining input from
their team on:
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4. As a result of
these sessions,
the company has
made significant
strategic choices
that have driven
competitive
advantage:
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5. Within its
Investment Services division,
the company launched a mutual fund.
In 2013, the Payden-Kravitz Fund
hit $100 Million in contributions.
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6. Within its core cash balance business,
the company created a tiered pricing model,
providing clients four levels of service.
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7. In 2012, the company launched
Cash Balance Online so that
other TPA's (the competition) could sell
Cash Balance plans, and leverage
the Kravitz back end.
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8. Along the way, the company
made many improvements
to its value proposition and
sales effectiveness.
Dan and two colleagues
wrote a book, launched
a training program for
advisors (for a fee) and
positioned as the clear
market leader.
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9. In 2012, the company
set a record for revenue
and profit.
In 2013, company results are
ahead of 2012 and plan.
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10. Kravitz exemplifies a company that has leveraged
strategic planning for continued improvement and
competitive advantage.
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