This document outlines a research study that examines the role of mass media and new media in creating awareness of public child welfare issues among residents of Hulu Langat, Selangor, Malaysia. The study involves surveying residents and students about their exposure to media coverage of child welfare issues and understanding of related topics. The research aims to determine the level of awareness and how it differs based on demographics. It also seeks to understand how media exposure impacts knowledge of child welfare issues.

1. PENETRATION OF MEDIA IN CREATING
AWARENESS ON
PUBLIC CHILD WELFARE ISSUES
AT HULU LANGAT, SELANGOR
PREPARED BY: ANITA MOHD RAIS
SUPERVISOR: ASSOC PROF. SITI ZOBIDAH OMAR
(UNIVERSITI PUTRA MALAYSIA)

2. Presentation Outline
• Background Study –
1. The venue chosen is in Hulu Langat Selangor.
2. The issues is on Public Child Welfare
3. The medium is the mass media and new media
that being discussed on the awareness created by
them on the Public Child Welfare

3. Introduction
Background Of The Study
• This study is about the media influence on Public Child
Welfare in creating awareness towards the citiizen/public
of Selangor, especially in Hulu Langat.
• This study is done by research the use of Mass Media,
and New Media exposures to the citizen of Hulu Langat in
determining their awareness, understanding and action
• Focus of study will be on the use of mass media and new
media and the understanding what is Public Child Welfare
of the public of Hulu Langat

4. Presentation Outline
• Problem Statement –
1. - Public Children Welfare became everybody
responsible but it is not understood by the
public
2. - Media in Malaysia is widely use but the problem
of the public child welfare does not became their
main focus and the critical sense is not there
3. - How to enhance the use of media in solving the
problem.

5. Presentation Outline
• Research Questions – the questions that relates to
the issues
1. How aware is Hulu Langat citizen on Public Child welfare
2. What are the level of exposure of media to the public of
Hulu Langat on Public Child Welfare
3. Is there any significant of age, education, income on Public
Child Welfare awareness caused by Media

6. Presentation Outline
• Research Objectives – the questions that relates to
the issues
• Research Objectives – the objective in finding out is there any
awareness or not by the media on the public child welfare
1. To find out the depth knowledge of Hulu Langat Citizen on the
public child welfare
2. To find out the level of exposure of media on creating awareness
with the Hulu Langat Public
3. To find out the differences on the knowledge of child welfare
according to the gender, age, race and level of education

7. Presentation Outline
• Significant of the study – To create awareness for
the public children welfare in Hulu Langat after the
agressiveness of the media especially the social
media and new media
• Limitation of the study – samples might not be
perfect since Hulu Langat is not a distric that the
end user is exposed to the new media and social
media
• Definition of key words – social media, penetration,
awareness, public child welfare

8. Literature Review -Related Theories
There are many mass media theories, but theories
caused by the media especially in relations of
awareness of the issues
a) Limited effects theory (1940s and 1950s) – Where Media caused
an influence to public
b) Social Learning Theory – how public behave after exposed to the
media
c) Social Cognitive Theory – Albert Bandura on New Media.
Exposure of Television can change a behaviour

9. Literature Review - Terms
Knowledge Understanding what is
Public Child Welfare
Eg general needs of a
child
Awareness Aware when there is a
situation that related to
Public Child being abuse
and to reach upon them
Eg. Take action once met
in a situation that need the
public to react to help the
children
Understand the importance Understand that importance
if there is no action to help
the child they might lost
their life
Eg Understand the
importance and the
responsibility of them to act
Public Child Welfare Understand why children
need the help from us to
help them
Eg Child bully, abusive by
parents, Incest

10. Research Framework
 Research on the awareness by mass
media and new media to public
 Research on the exposure of media
does bring differences to public
 Research on the understanding of
public towards Public Child
Welfare after the exposures by the
mass media and new media
 Research framework

11. Research Design
1. – Quantitative survey suits best for this the research where
close and open ended survey can be make to ask on
opinion and awareness.
2. - Likert Scale (on awareness, understanding, exposure)
I – Level of Importance 2 – Level of Concern 3 – Level of beliefs and many others of measurements
3. - Ratio (on the education) (income) (age)
 Eg Age – 1 – below 16, 2 – 17 – 21 3 – 21 – 40 4 Above 40
 Eg Education 1 – SPM 2 – Diploma 3 – Degree 4 – Postgraduate

12. Location and sampling
 Location and subject of the study
1. Hulu Langat residences, Hulu Langat area from Batu 9 to
Hulu Pansoon end of Hulu Langat
 Population and sampling procedures
- Secondary students, from few schools that located in
Hulu Langat
- Public that staying in Hulu Langat
The information of residence of Hulu Langat is extracted from
the PRU 13 Hulu Langat district.

13. Research Design
 Location and subject of the study
1. – Hulu Langat residences,
2. - Secondary students, from few schools that located in Hulu
Langat,
 Population and sampling procedures
1 Hulu Langat residence (extract from the SPR PRU 13 Hulu Langat)
 Research instrument – questionnaire, pre designed questions
for qualitative measure

14. Operational of the variables
Operational of the variables - to find out the
awareness of the Hulu Langat citizen
To find out does exposure of the media give an impact
to the public on creating the awareness on the
information of Public Children Welfare

15. Pre Testing and Validity
Pre-test –Hulu Langat residence around 30 people.
Data Collection Procedure
Survey by using questionnaire
 Validity and reliability of the instrument
 comparing with past findings
 Will use SPPS 21 or 22 to analyse the findings

16. Conclusion
 Work with the government to implement ways to give awareness to
public
 Ensure there is an aggressive campaign to ensure the Public Child
Welfare is taken seriously
 Educate public with their level of knowledge on Public Child Welfare
 Inject the importance of our future leaders ability to lead the country to
be a better world and a peaceful place to live
 Ensure children voices are heard and there is Act to punish for the citizen
who act against them

17. THE END