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- 1. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-11
Entrepreneurs: The
Driving Force Behind
Small Business
- 2. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-22
The World of theThe World of the
EntrepreneurEntrepreneur
In the U.S., entrepreneurs start moreIn the U.S., entrepreneurs start more
than 6 million businesses a year!than 6 million businesses a year!
Global Entrepreneurship Monitor (GEM)Global Entrepreneurship Monitor (GEM)
Approximately 8% of the U.S. population isApproximately 8% of the U.S. population is
actively involved in entrepreneurial activityactively involved in entrepreneurial activity
Nearly 11% of people in 49 GEM countriesNearly 11% of people in 49 GEM countries
studied are involved in starting a newstudied are involved in starting a new
businessbusiness
- 4. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall
1-1-44
What is anWhat is an
Entrepreneur?Entrepreneur?
One who creates a new business inOne who creates a new business in
the face of risk and uncertainty for thethe face of risk and uncertainty for the
purpose of achieving profit and growthpurpose of achieving profit and growth
by identifying opportunities andby identifying opportunities and
assembling the necessary resourcesassembling the necessary resources
to capitalize on themto capitalize on them
- 5. What is an Entrepreneur?What is an Entrepreneur?
An entrepreneur is someone whoAn entrepreneur is someone who
is willing to work 16 hours a day tois willing to work 16 hours a day to
keep from working 8 hours a daykeep from working 8 hours a day
for someone else!for someone else!
Copyright ©2012 Pearson Education, Inc. publishing as Prentice HallChapter 1 Entrepreneurs 1-5
- 6. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-66
Characteristics ofCharacteristics of
EntrepreneursEntrepreneurs
SurveySurvey: 61% of adults in the U.S. would: 61% of adults in the U.S. would
like to start their own businesslike to start their own business
Willingness to take initiativeWillingness to take initiative
Preference forPreference for moderatemoderate riskrisk
Confidence in their ability to succeedConfidence in their ability to succeed
Self-relianceSelf-reliance
PerseverancePerseverance
Desire for immediate feedbackDesire for immediate feedback
- 7. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-77
High level of energyHigh level of energy
CompetitivenessCompetitiveness
Future orientationFuture orientation
Serial entrepreneursSerial entrepreneurs
Skilled at organizingSkilled at organizing
Value achievement over moneyValue achievement over money
Characteristics ofCharacteristics of
EntrepreneursEntrepreneurs
- 8. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-88
EntrepreneurshipEntrepreneurship
One characteristic of entrepreneursOne characteristic of entrepreneurs
stands out:stands out:
Diversity!Diversity!
AnyoneAnyone – regardless of age, race,– regardless of age, race,
gender, color, national origin, or anygender, color, national origin, or any
other characteristic – can become another characteristic – can become an
entrepreneur (although not everyoneentrepreneur (although not everyone
should)should)
- 9. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-99
How to Spot EntrepreneurialHow to Spot Entrepreneurial
OpportunitiesOpportunities
Creativity vs. InnovationCreativity vs. Innovation
CreativityCreativity – the ability to develop– the ability to develop
new ideas and to discover newnew ideas and to discover new
ways of looking at problems andways of looking at problems and
opportunitiesopportunities
InnovationInnovation – the ability to apply– the ability to apply
creativecreative solutions to problems andsolutions to problems and
opportunities to enhance or toopportunities to enhance or to
enrich people’s livesenrich people’s lives
- 10. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-1010
How to Spot EntrepreneurialHow to Spot Entrepreneurial
OpportunitiesOpportunities
Monitor trends and exploit them early onMonitor trends and exploit them early on
Sonic MuleSonic Mule
Take a different approach to an existingTake a different approach to an existing
marketmarket
Poo Poo Paper CompanyPoo Poo Paper Company
Put a new twist on an old ideaPut a new twist on an old idea
Green Grass at LastGreen Grass at Last
- 11. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-1111
How to Spot EntrepreneurialHow to Spot Entrepreneurial
OpportunitiesOpportunities
Look for creative ways to use existingLook for creative ways to use existing
resourcesresources
Greenfields CoalGreenfields Coal
Realize that others have the same problemRealize that others have the same problem
that you dothat you do
SkirtSportsSkirtSports
Notice what is missingNotice what is missing
Dogs on WheelsDogs on Wheels
- 12. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-1212
Benefits of Small BusinessBenefits of Small Business
OwnershipOwnership
The opportunity to:The opportunity to:
Control your own destinyControl your own destiny
Make a differenceMake a difference
Social entrepreneursSocial entrepreneurs
Reach your full potentialReach your full potential
Reap impressive profitsReap impressive profits
Contribute to society and to be recognizedContribute to society and to be recognized
for your effortsfor your efforts
Do what you enjoy and to have fun at itDo what you enjoy and to have fun at it
- 13. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-1313
Drawbacks of SmallDrawbacks of Small
Business OwnershipBusiness Ownership
Uncertainty of incomeUncertainty of income
Risk of losing your entire investmentRisk of losing your entire investment
Long hours and hard workLong hours and hard work
- 14. Source: MasterCard Global Small Business Survey, 2007.Source: MasterCard Global Small Business Survey, 2007.
Small Business Owners' Work Week
Number of Hours Worked per Week
1 to 39 hours
10%
40 to 49 hours
29%
50 to 59 hours
22%
60 to 69 hours
19%
More than 70 hours
20%
Average workweek = 54 hours
Copyright ©2012 Pearson Education, Inc. publishing as Prentice HallChapter 1 Entrepreneurs 1-14
- 15. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-1515
Drawbacks of SmallDrawbacks of Small
Business OwnershipBusiness Ownership
Uncertainty of incomeUncertainty of income
Risk of losing your entire investmentRisk of losing your entire investment
Long hours and hard workLong hours and hard work
Lower quality of life until the business getsLower quality of life until the business gets
establishedestablished
- 16. Source: National Federation of Independent Businesses and Wells Fargo Bank, 2002.Source: National Federation of Independent Businesses and Wells Fargo Bank, 2002.
9.8%
33.5%
31.1%
17.8%
6.1%
1.7%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Under 25 25-34 35-44 45-54 55-64 65+
Age
Owner Age at Business Formation
Copyright ©2012 Pearson Education, Inc. publishing as Prentice HallChapter 1 Entrepreneurs 1-16
- 17. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-1717
Drawbacks of SmallDrawbacks of Small
Business OwnershipBusiness Ownership
Uncertainty of incomeUncertainty of income
Risk of losing your entire investmentRisk of losing your entire investment
Long hours and hard workLong hours and hard work
Lower quality of life until the business getsLower quality of life until the business gets
establishedestablished
High levels of stressHigh levels of stress
Complete responsibilityComplete responsibility
DiscouragementDiscouragement
- 18. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-1818
Feeding theFeeding the
Entrepreneurial FireEntrepreneurial Fire
Entrepreneurs as heroesEntrepreneurs as heroes
Entrepreneurial educationEntrepreneurial education
Demographic and economicDemographic and economic
factorsfactors
Shift to a service economyShift to a service economy
Technological advancementsTechnological advancements
OutsourcingOutsourcing
Independent lifestylesIndependent lifestyles
E-Commerce and the World WideE-Commerce and the World Wide
WebWeb
International opportunitiesInternational opportunities
- 19. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-1919
The Cultural DiversityThe Cultural Diversity
of Entrepreneurshipof Entrepreneurship
Young entrepreneursYoung entrepreneurs
- 20. Source: Kauffman Foundation, Kauffman Index of Entrepreneurial Activity, 1996-2009.Source: Kauffman Foundation, Kauffman Index of Entrepreneurial Activity, 1996-2009.
Entrepreneurial Activity by Age
Group
Copyright ©2012 Pearson Education, Inc. publishing as Prentice HallChapter 1 Entrepreneurs 1-20
- 21. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-2121
The Cultural DiversityThe Cultural Diversity
of Entrepreneurshipof Entrepreneurship
Young entrepreneursYoung entrepreneurs
Women entrepreneursWomen entrepreneurs
- 22. Source: 2008 Kauffman Index of Entrepreneurial Activity.Source: 2008 Kauffman Index of Entrepreneurial Activity.
Entrepreneurial Activity by GenderEntrepreneurial Activity by Gender
Copyright ©2012 Pearson Education, Inc. publishing as Prentice HallChapter 1 Entrepreneurs 1-22
- 23. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-2323
The Cultural DiversityThe Cultural Diversity
of Entrepreneurshipof Entrepreneurship
Young entrepreneursYoung entrepreneurs
Women entrepreneursWomen entrepreneurs
Minority-owned enterprisesMinority-owned enterprises
- 24. Source: based on Minorities in Business: A Demographic Review ofSource: based on Minorities in Business: A Demographic Review of
Small Business Ownership, Small Business Administration, Office ofSmall Business Ownership, Small Business Administration, Office of
Advocacy, April 2007.Advocacy, April 2007.
Minority Business Ownership inMinority Business Ownership in
the United Statesthe United States
0
10
20
30
40
50
60
70
80
90
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
Copyright ©2012 Pearson Education, Inc. publishing as Prentice HallChapter 1 Entrepreneurs
1-24
- 25. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-2525
The Cultural DiversityThe Cultural Diversity
of Entrepreneurshipof Entrepreneurship
Young entrepreneursYoung entrepreneurs
Women entrepreneursWomen entrepreneurs
Minority-owned enterprisesMinority-owned enterprises
Immigrant entrepreneursImmigrant entrepreneurs
Part-time entrepreneursPart-time entrepreneurs
- 26. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-2626
The Cultural Diversity ofThe Cultural Diversity of
EntrepreneurshipEntrepreneurship
Home-based business ownersHome-based business owners
Family business ownersFamily business owners
CopreneursCopreneurs
Corporate castoffsCorporate castoffs
Corporate dropoutsCorporate dropouts
Retired Baby BoomersRetired Baby Boomers
- 27. Source: Small Business Administration, 2009.Source: Small Business Administration, 2009.
Small Business by
Industry
Copyright ©2012 Pearson Education, Inc. publishing as Prentice HallChapter 1 Entrepreneurs 1-27
- 28. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-2828
Small Businesses...Small Businesses...
Make up 99.7% of all the 29.3 millionMake up 99.7% of all the 29.3 million
businesses in the U.S.businesses in the U.S.
Employ 50.2% of the nation’s privateEmploy 50.2% of the nation’s private
sector workforcesector workforce
Pay 45% of total private payrollPay 45% of total private payroll
Create more jobs than big businessesCreate more jobs than big businesses
SBA estimates they create 79% of all net newSBA estimates they create 79% of all net new
jobs in the U.S.jobs in the U.S.
- 29. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-2929
Are leaders in offering training andAre leaders in offering training and
advancement opportunities to workersadvancement opportunities to workers
Provide 67% of workers with their first jobsProvide 67% of workers with their first jobs
Produce 51% of the nation’s private GDPProduce 51% of the nation’s private GDP
Account for 47% of business salesAccount for 47% of business sales
Key role in innovation:Key role in innovation:
Produce 13 times more patents perProduce 13 times more patents per
employees than large companiesemployees than large companies
SmallSmall
Businesses...Businesses...
- 30. 100%
81%
65%
54%
46%
40%
36%
32% 29% 27% 25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
%ofSmallFirmsSurviving
New 1 2 3 4 5 6 7 8 9 10
# of Years in Business
Small Business Survival Rate
Source: National Federation of Independent BusinessesSource: National Federation of Independent Businesses Business Policy GuideBusiness Policy Guide,,
2003.2003.
Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall 1-30Chapter 1 Entrepreneurs
- 31. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-3131
Putting Failure intoPutting Failure into
PerspectivePerspective
About 54% of new companies failAbout 54% of new companies fail
within 4 yearswithin 4 years
Entrepreneurs areEntrepreneurs are notnot paralyzed byparalyzed by
the prospect of failurethe prospect of failure
Failure – a natural part of the creativeFailure – a natural part of the creative
processprocess
Successful entrepreneurs learn to failSuccessful entrepreneurs learn to fail
intelligentlyintelligently
- 32. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-3232
Avoiding the PitfallsAvoiding the Pitfalls
ofof
Small BusinessSmall Business
FailureFailure
Know your business in depthKnow your business in depth
Prepare a business planPrepare a business plan
Manage financial resourcesManage financial resources
Understand financialUnderstand financial
statementsstatements
- 33. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-3333
Avoiding the PitfallsAvoiding the Pitfalls
ofof
Small BusinessSmall Business
FailureFailure Learn to manage peopleLearn to manage people
effectivelyeffectively
Set your business apart fromSet your business apart from
the competitionthe competition
Maintain a positive attitudeMaintain a positive attitude
- 34. Chapter 1 EntrepreneursChapter 1 Entrepreneurs CopyrightCopyright ©2012 Pearson Education, Inc. publishing as Prentice Hall©2012 Pearson Education, Inc. publishing as Prentice Hall 1-1-3434
All rights reserved. No part of this publication may beAll rights reserved. No part of this publication may be
reproduced, stored in a retrieval system, or transmitted,reproduced, stored in a retrieval system, or transmitted,
in any form or by any means, electronic, mechanical,in any form or by any means, electronic, mechanical,
photocopying, recording, or otherwise, without the priorphotocopying, recording, or otherwise, without the prior
written permission of the publisher. Printed in the Unitedwritten permission of the publisher. Printed in the United
States of America.States of America.
Copyright ©2012 Pearson Education, Inc.Copyright ©2012 Pearson Education, Inc.
Publishing as Prentice Hall Publishing as Prentice Hall