1. BMW ADVERTISEMENT
ANALYSIS
By Vicente Marcel

2. ADVERTISEMENT

3. ABOUT THE AD
 Old BMW advertisement
 Promotes BMW as a car designed for men
 Exposes a BMW’s car key characteristics
 Concludes with some propaganda for the company itself

4. “SUBLIMINAL” MESSAGES
 Defines BMWs as “manly” cars
 Defines what a man should like in a car

5.  Depicts a BMW as if it were a sexual object
 Insinuates that a wife is just a nagging object and that a BMW is
better than one

6.  Portraits women liking BMWs as if it were a bad thing
 Finishes by contradicting itself by saying that the solution is having
a BMW for her too.

7. CONCLUSION