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Software Advice IndustryView: 
What PSTN Users Want From VoIP Report 
Trends and best practices from the industry
Abstract 
We conducted a two-day online survey of six questions, and gathered 161 
responses from random business decision-makers with connections to the Public 
Switched Telephone Network (PSTN) within the United States, in order to answer 
the following questions: 
• Why are some businesses still dependent on the PSTN, despite the substantial 
savings offered by VoIP solutions? 
• Which capabilities do PSTN subscribers prioritize when evaluating VoIP 
solutions? 
• Are there any important differences in how Plain Old Telephone Service (POTS) 
and Integrated Services Digital Network (ISDN) subscribers think about the 
benefits of IP communications?
Primary Draws of VoIP for PSTN Users 
Cheaper service 
Desktop and mobile compatibility 
More features 
Easily scalable 
Voice and data on one connection 
Unique security options 
0% 5% 10% 15% 20% 25% 
Percent of sample 
23 percent of the PSTN subscribers we surveyed were interested in the 
compatibility with mobile devices offered by VoIP systems.
Connections of PSTN Users Interested in VoIP for Savings 
0% 10% 20% 30% 40% 
ISDN 
POTS 
Percent of sample 
ISDN users were more likely to be interested in saving on their phone bills with 
VoIP solutions (35 percent) than businesses with analog POTS lines (21 percent).
Connections of PSTN Users Interested in VoIP for Scalability 
0% 10% 20% 30% 
ISDN 
POTS 
Percent of sample 
ISDN subscribers were twice as likely to be interested in the easy scalability of VoIP 
solutions (28 percent) as subscribers with analog POTS lines (14 percent).
Top Reasons Users Choose PSTN Over VoIP 
Easier to use 
Fewer service interruptions 
Better voice quality 
Security concerns 
Not sure what VoIP is 
Reliable Internet unavailable 
0% 5% 10% 15% 20% 25% 30% 
Percent of sample 
25 percent of our sample of PSTN subscribers who haven’t yet transitioned to IP 
communications were concerned about service interruptions.
Importance of Uninterrupted Service to Business Model 
37% Absolutely essential 
27% Very important 
Moderately 
important 13% 
6% Minimally important 
17% Not at all important 
64 percent of our sample reported that maintaining constant dial tone was either 
“absolutely essential” or “very important” to their business models.
Perceptions of PSTN’s Role as Supplement to VoIP/Cellular 
Emergency backup in disasters 
Reliable connection for services like 911 
Alternative where broadband isn't offered 
Network for secure conversations 
Dedicated high-quality voice network 
Easier to use if you dislike software 
0% 5% 10% 15% 20% 25% 30% 35% 
Percent of sample 
31 percent of the PSTN subscribers we surveyed believed that the PSTN can 
continue to serve an important role as a backup mechanism in VoIP systems.
Read Report Read about our findings in more detail. 
@SoftwareAdvice /company/software-advice 
/SoftwareAdvice @SoftwareAdvice 
Software Advice™ is a trusted resource for software buyers. The company's 
website, www.softwareadvice.com, provides detailed reviews, comparisons and 
research to help organizations choose the right software. Meanwhile, the company’s 
team of software analysts provide free telephone consultations to help each 
software buyer identify systems that best fit their needs. In the process, Software 
Advice connects software buyers and sellers, generating high-quality opportunities 
for software vendors.

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Software Advice IndustryView: What PSTN Users Want From VoIP Report

  • 1. Software Advice IndustryView: What PSTN Users Want From VoIP Report Trends and best practices from the industry
  • 2. Abstract We conducted a two-day online survey of six questions, and gathered 161 responses from random business decision-makers with connections to the Public Switched Telephone Network (PSTN) within the United States, in order to answer the following questions: • Why are some businesses still dependent on the PSTN, despite the substantial savings offered by VoIP solutions? • Which capabilities do PSTN subscribers prioritize when evaluating VoIP solutions? • Are there any important differences in how Plain Old Telephone Service (POTS) and Integrated Services Digital Network (ISDN) subscribers think about the benefits of IP communications?
  • 3. Primary Draws of VoIP for PSTN Users Cheaper service Desktop and mobile compatibility More features Easily scalable Voice and data on one connection Unique security options 0% 5% 10% 15% 20% 25% Percent of sample 23 percent of the PSTN subscribers we surveyed were interested in the compatibility with mobile devices offered by VoIP systems.
  • 4. Connections of PSTN Users Interested in VoIP for Savings 0% 10% 20% 30% 40% ISDN POTS Percent of sample ISDN users were more likely to be interested in saving on their phone bills with VoIP solutions (35 percent) than businesses with analog POTS lines (21 percent).
  • 5. Connections of PSTN Users Interested in VoIP for Scalability 0% 10% 20% 30% ISDN POTS Percent of sample ISDN subscribers were twice as likely to be interested in the easy scalability of VoIP solutions (28 percent) as subscribers with analog POTS lines (14 percent).
  • 6. Top Reasons Users Choose PSTN Over VoIP Easier to use Fewer service interruptions Better voice quality Security concerns Not sure what VoIP is Reliable Internet unavailable 0% 5% 10% 15% 20% 25% 30% Percent of sample 25 percent of our sample of PSTN subscribers who haven’t yet transitioned to IP communications were concerned about service interruptions.
  • 7. Importance of Uninterrupted Service to Business Model 37% Absolutely essential 27% Very important Moderately important 13% 6% Minimally important 17% Not at all important 64 percent of our sample reported that maintaining constant dial tone was either “absolutely essential” or “very important” to their business models.
  • 8. Perceptions of PSTN’s Role as Supplement to VoIP/Cellular Emergency backup in disasters Reliable connection for services like 911 Alternative where broadband isn't offered Network for secure conversations Dedicated high-quality voice network Easier to use if you dislike software 0% 5% 10% 15% 20% 25% 30% 35% Percent of sample 31 percent of the PSTN subscribers we surveyed believed that the PSTN can continue to serve an important role as a backup mechanism in VoIP systems.
  • 9. Read Report Read about our findings in more detail. @SoftwareAdvice /company/software-advice /SoftwareAdvice @SoftwareAdvice Software Advice™ is a trusted resource for software buyers. The company's website, www.softwareadvice.com, provides detailed reviews, comparisons and research to help organizations choose the right software. Meanwhile, the company’s team of software analysts provide free telephone consultations to help each software buyer identify systems that best fit their needs. In the process, Software Advice connects software buyers and sellers, generating high-quality opportunities for software vendors.