The document outlines the timeline of Pension-House, a health services business unit (SBU), from its creation in 2015 to its current products and services in 2022. It provides an overview of Pension-House's revenue streams, competitors, trends in the industry, problems securing land, target audiences, and current state. It describes Pension-House's goal of bundling its literature, audio, and video products while also providing boarding and lodging through properties like John House and Jane House. Risks include the high cost of property, reliance on an individual in South Korea, and difficulties finding a supporting physician.

2. TIME LINE
• PENSION- HOUSE HAS BEEN OPERATIONAL SINCE 2015
• 2015- HEALTHTHROPHY IS CREATED, IT IS A HEALTH SERVICE
• 2016- THE SBU STARTS TO ARTICULATE INTEREST VIA REVIEWING HEALTH AND
MEDICAL PRODUCTS
• 2016- THE SBU OFFERS ITS PRODUCT “PRIVATE PRACTICE” OFFERING THE
“CONSULTATION” AS A MEANS FOR CLIENTELE TO MAKE A PURCHASE.
• 2020- THE SBU RELEASES ITS PRODUCT A BOOK DISCUSSING CONVERSION THERAPY-
STILL IN DEVELOPMENT
• 2021- HEALTHROPHY BECOMES PENSION-HOUSE
• 2022- PENSION- HOUSE RELEASES ITS PRODUCT PODCASTS
• 2022- PENSION- HOUSE RELEASES ITS PRODUCT AUDIO- NLP HYPNOSIS
• 2022- PENSION- HOUSE SERVED AS AN EXPERT WITNESS IN THE CREATION OF A
MATTER- NEUROGENESIS
• 2022- PENSION- HOUSE DEVELOPED THE “HEALTH JOURNAL” A LITERATURE PRODUCT.
• 2022- PENSION- HOUSE RELEASES MERLIN’S MEDICINE

3. THE SAFE
SPACE.
Pension- House

4. A FOR
PROFIT
SERVICE
• THIS SBU PROVIDES HEALTH SERVICES ON A RESEARCH
BASIS WEREIN THE CLIENT BECOMES A RESPONDENT. THIS
MEANS THAT THE SBU ARE TASKED TO PROVIDE ASSISTANCE
FOR THE PURPOSES OF HEALTH PROMOTION AND HEALTH
PREVENTION UNDER PRIMARY AND SECONDARY MEDICAL
OBJECTIVES ADAPTED FOR HEALTH SERVICE DELIVERY. THIS
MEANS THAT THE PENSION- HOUSE IS TASKED WITH
PROVIDING A SHELTER WITH ROOM AND BOARD. THE
BOARDING INVOLVES A MULTIDISCIPLINARY BUNDLED
APPROACH. THIS MEANS THAT SERVICES SUCH AS
NUTRITION, LEGAL, ADVOCACY, ETC. ARE PROVIDED SEPARATE
FROM TENANCY AND CLIENTELE CAN SELECT WHICH
SERVICES THEY REQUIRE. THESE SERVICES ARE PROVIDED
ON A HOLISTIC BASIS.

5. REVENUE
• THIS SBU MAKES REVENUE THROUGH ITS PRIVATE PRACTICE-
THIS MEANS THAT THE CLIENTELE ARE NOT SUBSIDIZED BY
THE GOVERNMENT AND THEY PAY ON A MONTHLY CYCLE
BASIS. THE SBU CURRENTLY DOES NOT POSSESS ANY RENTAL
PROPERTY FOR ITS CAUSE HOWEVER IT PLANS TO PROVIDE
THESE WHEN IT BECOMES FULLY OPERATIONAL.
• THIS SBU SELLS AUDIO- NLP PRODUCT FOR A ONE TIME
PAYMENT.
• THIS SBU SELLS VIDEO- HYPNOSIS PRODUCT FOR A ONE TIME
PAYMENT.
• THIS SBU SELLS PRODUCT CONSULTATION- AS A MEANS FOR
INDIVIDUALS SEEKING SHELTER.

6. COMPETITION
• THE DOMESTIC COMPETITION INCLUDES TRILOGY HOUSE AND
THE REALISTIC SUCCESS RECOVERY SOCIETY. THIS IS A NON-
PROFIT AGENCY DEALING WITH INDIVIDUALS THAT HAVE
PROBLEMS WITH DRUG USE. IT IS COMPETITION BECAUSE IT
FOCUSES ON ASSISTED LIVING AND RESTORATIVE HEALTH.
• ANOTHER DOMESTIC COMPETITION OF BACCI. BACCI IS A
NON- PROFIT HOMESHARE PROVIDER UNDER COMMUNITY
LIVING.
• THE FOREIGN COMPETITION IS THE SOHO HOTELS. THESE ARE
HOTELS THAT PROVIDE BOARD AND LODGING. THESE HOTELS
ARE PRICED COMPETITIVELY. SOHO HOTELS ARE
COMPETITION BECAUSE, PENSION- HOUSE PROVIDES A
SIMILAR SERVICE.

7. TRENDS
• THE FORECAST FOR THIS INDUSTRY IS THE “HEALTH HUB.
THIS IS A CONCEPT THAT BELIEVES THAT THE FACILITY
BECOME A HUB FOR BUNDLED SERVICES NOTWITHSTANDING
TENANCY, RETAIL, VIRTUAL AND HOME SERVICES AMONGST
OTHERS.

8. PROBLEM
• PRICES OF LAND IS A MAJOR CONCERN. THIS SBU HAS A
POLITICAL INTEREST BASED ON THE FOLLOWING: THE CITY
BEAUTIFUL MOVEMENT, THE CITY HEALTHY MOVEMENT AND
THE CITY EFFICIENT MOVEMENT. THIS IS THE
DIFFERENTIATION BETWEEN ITS COMPETITORS BECAUSE THE
PENSION- HOUSE FUNCTIONS ACCORDING TO THOSE
PRINCIPLES AND SOCIAL MOVEMENTS. THIS SBU HAS
DRAFTED SERVICE AGREEMENTS PERTAINING TO PROVIDING
THE HEALTH SERVICE. THE SBU NEEDS TO UPDATE THESE IN
PREPARATION FOR FURTHER DEVELOPMENT.

9. TARGET
AUDIENCE
• THE TARGET AUDIENCE ARE VARIABLE TO THE LOCATION. IF
THE PENSION- HOUSE IS JOHN HOUSE THIS MEANS THAT
SERVICES ARE RENDERED FOR MEN. AND JANE HOUSE ARE
SERVICES RENDERED FOR FEMALES. BOTH DESIGNATIONS
PROVIDE A BUNDLED SERVICES WITH DIFFERENT OPTIONS
AVAILABLE PER GENDER.

10. WHAT IS IT
NOW
TODAY?
• TODAY/ WHAT IS THIS SBU? TODAY THE SBU IS WORKING ON
THE BUNDLING OF IT’S PRODUCTS. THIS SBU IS MAKING
SLOW DEVELOPMENT IN VARIOUS AREAS SUCH AS
LITERATURE, AUDIO, AND VIDEO AS IT HAS PROVIDED NLP AND
HYPNOSIS TO ITS CLIENTELE. SOON ENOUGH THE SBU IS
GOING TO REALIZE IT’S POTENTIAL THROUGH PROPERTY
RENTALS AND PROPERTY PURCHASES FOR BOARD AND
LODGING AS IT MAKES JOHN HOUSE AND JANE HOUSE.

11. BUSINESS
RISK
• THE REFERENT IS HELD BY AN INDIVIDUAL IN SOUTH KOREA.
• HIGH COST OF PROPERTY IS AN ISSUE. THIS SBU MUST
FIRST START WITH RENTING TO PROVIDE THE SERVICE. IN
THIS CASE RESERVES CAN ACCRUE BASED ON OPERATIONS.
• FINDING A PHYSICIAN TO SUPPORT THE OPERATION IS GOING
TO BE A CHALLENGE AS THERE IS ALREADY A SHORTAGE OF
DOCTORS ALTHOUGH THE SERVICES ARE BUNDLED AND
PROVIDED ON A HEALTH PROMOTION AND HEALTH
PREVENTION BASIS THIS DOES NOT NECESSARILY MEAN THAT
A GP IS REQUIRED.