VeinGuard sells lower-cost compression stockings wholesale to large businesses to help prevent deep vein thrombosis (DVT) in employees and customers. Nearly 400 airline passengers daily develop DVT, which can lead to sudden death in 25% of cases, so the stockings help maintain health and prevent costly lawsuits. While competing with online retailers and large medical device companies, VeinGuard's revenue model forecasts selling 500,000 units at $12 each in year one for $6 million in profit by buying stockings for $5 each from Asian manufacturers.