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Skalierungsprobleme im eCommerce
The document discusses the challenges of growth in e-commerce, referencing Conway's Law which states that the structure of a system reflects the communication structure of its organization. It highlights Amazon's evolution from a monolithic application to a complex federation of services that work together to deliver functionality. Jeff Bezos emphasizes the importance of these technological advancements in generating free cash flow for the company.
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Skalierungsprobleme im eCommerce
- 1. Wachstumsprobleme imeCommerce neuland Fachtag 2011
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- 3. „Any organization thatdesigns a system will inevitably produce a design whose structure is a copy of the organization‘s communication structure.“ Conway‘s Law
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- 7. „Any organization thatdesigns a system will inevitably produce a design whose structure is a copy of the organization‘s communication structure.“ Conway‘s Law
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- 50. „Amazon.com started 10years ago as a monolithic application, running on a Web server, talking to a database on the back end.“ Werner Vogels
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- 97. „To our shareowners:…“ Jeff Bezos
- 98. „Our technologies arealmost exclusively implemented as services…“ Jeff Bezos
- 99. „Our e-commerce platformis composed of a federation of hundreds of software services …“ Jeff Bezos
- 100. „… that workin concert to deliver functionality…“ Jeff Bezos
- 101. „ For example,to construct a product detail page our software calls on between 200 and 300 services…“ Jeff Bezos
- 102. „Now, if theeyes of some shareowners dutifully reading this letter are by this point glazing over, …“ Jeff Bezos
- 103. „… I willawaken you by pointing out that, in my opinion, these techniques are not idly pursued –…“ Jeff Bezos
- 104. „they lead directlyto free cash flow.“ Jeff Bezos
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