1. A RESOUNDING
SUCCESS!HEXAGON PREMIERES HxGN LIVE HONG KONG
by Stephanie Johnson
>> FOCUS:HxGN LIVE HONG KONG
6 TOGETHER > 2015, Q4
HxGN LIVE Hong Kong will likely go
down in Hexagon history as one of the
company’s most successful events.
This year’s second installation of our
international conference exceeded
expectations in every way.
“In our planning stage, we certainly had high hopes for this
event, but to see it executed so well and have our customers
share the many benefits they received from being here is
beyond what we anticipated. We are very pleased and believe
this is a great foundation on which to build future events,” said
Hexagon President and CEO Ola Rollén.
Presented for the first time from the Asia-Pacific region in
November, HxGN LIVE drew 3,500 attendees to Hong Kong
− 80 per cent of whom were from mainland China and 20 per
cent from the rest of the world − as Asia’s “world city” served as
a perfect backdrop for the bustle of activity.
As with the legacy conferences held in the United States,
HxGN LIVE Hong Kong offered participants hundreds of
learning sessions found within five industry-based tracks:
Geospatial, Geosystems, Metrology/Manufacturing, Process,
Power & Marine and Synergy.
In addition to the many course offerings, the three-day event
touted an 85,000-square-foot technology expo, The Zone, with
more demos and more exhibitor booths than ever before.
Stephanie Johnson is Sr. Marketing Communications
Specialist for Hexagon.

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TOGETHER >hexnet.hexagon.com 7
The HxGN LIVE global conference is an
important event for all of Hexagon’s customers. Our goal
in 2015 was to bring it closer to this side of the world,
offering customers in China and other countries in the
region a better opportunity to partake in the same
engaging experiences of this unique forum.
Ola Rollén, Hexagon President and CEO

3. 8 TOGETHER > 2015, Q4
>> FOCUS:HxGN LIVE HONG KONG
The registration booth was a crowded centre of activity
as thousands of eager participants waited to receive their
badges and conference materials.
Attendees heard from Hexagon leaders during track
keynotes and the general session presented by Rollén and
Li Hongquan, Hexagon vice president and president of
Hexagon Greater China.
The opening general session, presented in English and
Chinese, kept attendees engaged as they learned Why Shape
Matters to Hexagon.
Networking is always a bright spot and added benefit to
conference participation. Hong Kong attendees received
ample opportunity to meet with industry peers at the
Welcome Reception and Gala Awards Ceremony.
HxGN LIVE Hong Kong was the perfect arena for
discussing industry solutions in the Asia-Pacific region.
Take a look at some of the highlights from this unique
event held in one of the world’s most exciting cities.

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FOCUS:HxGN LIVE HONG KONG <<
Experience HxGN LIVE Hong Kong
We invite you to virtually participate in the conference by visiting hxgntv.com and the
conference archive site, hxgnlive.com/hk2015.
The Welcome Reception treated
attendees to strolling entertainment,
artisan booths, track-based
networking and culinary stations
that featured both Western and
Chinese fare.
The Gala Awards Ceremony, which
featured musical entertainment
from the Hong Kong Police Band,
not only spotlighted special
achievements across Hexagon’s
business, it also celebrated this
year’s Shaping Change Recognition
Programme honorees.
Every aspect of the conference was
expertly captured by HxGN TV
and presented in a mash-up that
documented the best moments.
The Zone showcased the latest and
greatest innovations and hands-on
demonstrations from Hexagon’s
businesses. Games and contests
also were a hit at this year’s
conference, adding a bit of friendly
competition with challenges such
as Shape Your Own Masterpiece
and a scavenger hunt.

5. DISCOVERING
GREAT STORIES
AT HxGN LIVE LAS VEGAS
BY STEPHANIE JOHNSON
This June marked another successful installment of Hexagon’s annual
international conference, HxGN LIVE. Held at the MGM Grand in Las
Vegas, HxGN LIVE sparked new excitement for the latest disruptive
trends in industrial and geospatial enterprise technology.
More than 3,000 attendees participated in the four-day conference that featured an
impressive lineup of activities and insight from Hexagon thought leaders. Under the
theme “Great Stories Start Here,” the conference’s core goal of empowering customers
to do great things with global impact was met through its unique presentation of fresh
ideas, cool concepts and industry innovations.
Hexagon President and CEO Ola
Rollén presented the opening session
“Human Ingenuity: An Ambitious
Plot. An Evolving Tale,” addressing
the role of information technologies
in fuelling innovation.
This year’s technology expo boasted an
added feature, Live Ideas in The Hub.
The short open-mic presentations
from customers and sponsors gave
participants the chance to discuss
trends and ideate around key themes.
HxGN TV’s enhanced coverage of
the event was especially beneficial.
The online network provided daily
recaps, exclusive event footage
and a sneak peek into upcoming
programming by hosting live
recordings at its news desks.
This year’s lineup of evening events
did not disappoint. Not only could
attendees mix and mingle with
colleagues at three separate evening
events, they also could engage in
friendly competition through scavenger
hunts and group games.
The social media lounges allowed
attendees to chill out, network and
explore the conference’s five digital
platforms – the HxGN LIVE mobile
app, Twitter, Facebook, Instagram and
LinkedIn profiles.
With 450+ sessions, HxGN LIVE
Las Vegas boasted the most session
offerings in the conference’s history,
affording attendees a wide range of
content-rich courses.
>> HEXAGON HIGHLIGHTS
10 TOGETHER > 2015, Q4