Big 5

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INSIDE:
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Preview of the Middle East
Concrete 2015 and PMV
Live 2015. Interviews,
exhibitor news and
conference programnmne.
From P80
ACCREDITED SEMINARS
Interview with speakers
at our biggest ever series
of free professional
development workshops.
Full programme from P50
EXHIBITOR NEWS
Previews of more than 100
of this year’s exhibitors
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O F F I C I A L N E W S P U B L I C AT I O N O F T H E B I G 5
DUBAI WORLD TRADE CENTRE NOVEMBER 23-26 2015
BROUGHT TO YOU BY THE
SHOW ORGANISER
PREVIEW
Major economies in the Middle East are investing heavily in diversification as The Big 5 attracts
professionals from all sectors of the construction industry to Dubai for its biggest ever show
I
nvestment in the GCC
construction sector is set
to soar over the next three
years as member states focus
on economic diversification,
according to a new report. The
report by Alpen Capital says:
“Favourable macroeconomics,
positive demographics, and
rising tourism plus increasing
populations and a demand
for infrastructure have given
governments initiative to
start diversifying, and start
building...big.”
Massive investment in building
and infrastructure across the
GCC guarantees growth despite
falling oil prices, according to
a Ventures Onsite report GCC
Construction Industry Trends &
Challenges 2015.
It was commissioned for The
Big 5 and says the UAE, Saudi
Arabia and Qatar are the region’s
leaders but the UAE offers top
investment opportunities thanks
to sophisticated infrastructure
and regulated real estate markets.
By Jumana Abdel-Razzaq
SHOW DAILY SPONSOR
CONTINUED ON PAGE 3 u
GCC investment is at an all time high from both government and the private sector.
This is The Palm Gateway by Nakheel, one of this year’s most discussed projects.
See more Dubai megaprojects revealed in 2015 on page 8
Discover
more with
our Free
mobile app
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DETAILS ON P18

NOVEMBER 23 -26 2015. DUBAI WORLD TRADE CENTRE .THE BIG 5 SHOW PREVIEW 03
CONTENTS
But the report
highlights Saudi Arabia’s
construction sector as
it registered the highest
non-oil GDP growth rate
at 6.7 per cent in 2014.
The kingdom’s 2015
reflects its diversification
plan with major spending
on construction in key
government segments.
GCC population is set
to grow from 35 million to
60.2m by 2050, increasing
the need for more housing,
especially affordable
housing, reflected in one
of the strongest trends of
2015 so far.
Population growth has
seen strong investment in
infrastructure, education
and healthcare, according
to the report.
The Big 5 2015 is the
largest meeting place for
construction professionals
in the Middle East. For
more than 35 years, it has
earned its place, reflecting
the changing demands of
the region and bringing
the finest building and
construction products from
around the world.
“There is no bigger event
than The Big 5 Dubai and
this year there has been
huge support for the new
event,” said Event Director
Josine Heijmans.
Last year saw more
than 2,800 exhibitors from
more than 60 countries at
The World Trade Centre
which attracted 81,000
participants making it a
record breaking year with a
a sell-out show.
The GCC construction
sector is set to register
strong performance as
billions of dollars are being
invested on building and
infrastructure projects
and mega events such as
Dubai Expo 2020, Qatar
2019 Athletics World
Championship and Qatar
FIFA World Cup 2022.
And with contract awards
in all GCC countries likely
to remain strong, growth
and expansion remains
positive over the next five
years and beyond. g
Gary Wright
GaryWright@dmgeventsme.com
CONTINUED FROM PAGE 1 u
See you there
The Big 5 Event Director Josine
Heijmans looks forward to this
year’s show and offers advice
on getting the very best from
your visit
Sponsors & Partners
Those who help make it happen
UAE Construction news
Exhibitor news
Digilock, HP, Poloplast
Speaker interview
Baharash Bagherian’s
Designing the next generation of
sustainable cities
Exhibitor news
SEP Società Europea, Vironline,
Slezak
Pre-Registration
Sign up now and attend for free
Exhibitor news
Alumil Middle East, Calflex
Exhibitor news
RAKTherm, Elmark, Emirates
Steel
Speaker interview
Liz Kentish, who will present
Developing leadership skills
Exhibitor news
Salice Paolo, Vifra, Technoform,
Unnati
How to Trade in the UAE
Half-day seminar on day two of
the show, helping you succeed in
the region
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26
Exhibitor news
Flir, Birco and Bronx International
Travelling to The Big 5
First visit to Dubai? Take a look
at our top travel tips
Exhibitors news
Jorns HG
Development Focus
Dubai South - a new city of a
million people
The Big 5 Platinum Club
Plus exhibitor news Dunham-
Bush, Elleci
Exhibitor news
G&G Engineering, Franklin
Electric, Ferreo Legno, Gamma
Meccanica
Speaker interview
Andy Butterfield’s Construction
testing standards seminar
Exhibitor News
De Boer Waterproofing, Elite
Decor, Ariston, Bellota
Speaker Interview
Beatrice Hunt presents Managing
a culturally diverse workforce
Exhibitor News
Coopers Fire, The Bisan
Group, NCT
Exhibitor News
Hoermann Group, Isa Idrosanitaria,
ISIL Muhendislik, Interway Tarp
Show map
Layout of the region’s biggest
construction show. Download
our app to save time
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The Design Summit
Day 2. The region’s only free-to-
attend summit for architects
and designers
Sustainability Theatre Agenda
Four days of CPD accredited
workshops
Business & Market Intelligence
Theatre Agenda
workshops
Design & Architecture Theatre
Agenda
workshops
Exhibitor News
Özcelik Makina, Poliran, Tebo,
Sanvi Enterprise
Affordable Housing &
Sustainable Communities
Theatre Agenda
workshops
Exhibitor news
Sanha Group, Rivit, Pinnacle,
WithUs Tape
Technology in Construction
Theatre Agenda
workshops
Exhibitor news
Alfanar, Basys, Seeley
International, Matrix, Hurner,
Kottman
Gaia Awards 2015
Celebrating the finest green
construction products &
equipment
Exhibitor news
Ferramenta, SPI insulating,
Kingspan Group, SSAB
Exhibitor news
Bin Tamman ME, Aspen
Exhibitor Profile
Al Muqarram is stretching its
business far and wide
Exhibitor news
Laticrete, Xpedeon, Das
International
Exhibitor news
Peglar, IBL, Steel Color, Polycon
Gulf
Speaker interview
William Whistler, who will explain
improving airtightness and
constructing greener buildings
MIDDLE EAST CONCRETE
2015 & PMV LIVE 2015
Exhibitor News
Middle East Concrete &
PMV Live Educational Agenda
Speaker interview
Dr Abu Saleh, presenting Service
life of concrete structures
Exhibitor News
Top Global Parts, Gulf Elevators,
Industrial Trade, VIP Delta
Exhibitor News
Futuretech, World Shotcrete
Group, IMKO, BFS GmbH
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Editor’s Note
Last year was a record-breaking
show… this year will be bigger.
Nowhere in the world can
compare with the projects in this
region and The Big 5 2015 brings
together the greatest gathering
of construction professionals
anywhere. Enjoy this Preview and
I look forward to meeting many of
your during the show.

04 THE BIG 5 SHOW PREVIEW. NOVEMBER 23 -26 2015. DUBAI WORLD TRADE CENTRE
INTERVIEW: JOSINE HEIJMANS
By Gary Wright
Josine Heijmans
F
or the construction
industry in the Middle
East there is no bigger
event than The Big 5 and I’m
excited to be part of it,” says
Josine Heijmans, the new event
director for The Big 5 Dubai.
Heijmans took the helm
of the show earlier this year
and promises exhibitors and
visitors that this year will be
something special, building on
last year’s incredible success.
In 2014, 80,178 participants
gathered at the World Trade
Centre during the four days,
which was an increase of 9 per
cent on the previous year – and
this year is set to be bigger,
says Heijmans.
“The response in terms of
business and participants
has been excellent with huge
support for new features at
The Big 5.”
This is a big event and the
new event director, who brings
a wealth of experience in
the event industry to the role,
reveals a genuine enthusiasm
for the construction sector.
“The Big 5 is the main event
of the year for all construction
professionals. Nowhere else
offers the opportunity to meet
and network with so many
people as well as the chance
to view literally thousands of
products across all sectors.
“We have a great team and a
track record of success from
which we can continue to grow
for the benefit of the sector.”
Heijmans believes however
that no show can stand still
and this year there are an
estimated 36,000 products and
the exhibitors are expected to
top 3,000.
But she says that The Big
5 is more than that: “The
whole team is focused on a
great visitor experience with an
expected 63 countries exhibiting.
“Planning is the key to get
the most out of your event
visit,” says the event director.
“Firstly, download The Big 5
app on your smartphone. It’s
easy and makes your visit
to the World Trade Centre
more efficient.
“Next, get a feel for the
layout of the show: see where
the sections that interest
you are located, check the
individual companies, network
with industry peers and look
through the programme of
workshops and talks. Decide
what interests you and start
planning your event visit well
in advance. Also make sure to
benefit from the print at home
badge after pre-registering
your visit to the show to avoid
the queues onsite.
“The Big 5 covers the whole
exhibition centre, it may need
a couple of days to ensure
you get to see everything that
interests you. Remember this
is the sole event of its type that
offers so much in one place
and everyone I’ve spoken to
The Big 5 event director Josine Heijmans looks forward to this
year’s event and offers advice on getting the very best from your
visit to the Middle East’s biggest construction and build show.
who visited last year agreed
pre-planning was the answer.
Decide how many hours you
feel you’ll need there – then
double it. There’s so much
to see.”
She said: “The enhanced
educational programme has
grown to more than 75 CPD
workshops this year.”
Also, this year there is
extra attention for the role of
distributors at the show.
“One of the difficulties for
distributors was to meet with
new manufacturers, they
come to the show where they
are promoting their existing
products and may not get the
opportunity to take on new
lines,” says Heijmans.
“This year we have addressed
that directly and on the
third day of the show we
have an event specifically
for key distributors to meet
international manufacturers
with products new to the region.”
The Big 5 is the largest
construction event in the region
and for thousands of people it
is the chance to meet, exchange
ideas and do business.
“But it is also about
entertainment and this year’s
The Big 5 2015 will
be the biggest ever
DOWNLOAD THE APP
Make it easy to find what interests you.
PLAN AHEAD
The Big 5 covers a huge space. Prepare in advance and allow plenty of
time, there are lots of other attractions
ALLOW AN EXTRA DAY
For many visitors one day is not enough. Take time out of your diary to
immerse yourself in the region’s biggest construction show.
“ The response in terms of business
and participants has been excellent
with huge support for new features
at The Big 5”
live demonstrations promise
to be a key attraction,” says
Heijmans.
“We want there to be a fun
element too and if that includes
an element of education, that’s
even better.”
Last year’s show was a
sell out, with no exhibition
space unfilled. This year the
addition of The Big 5 Focus
has increased the capacity of
the event.
Heijmans said: “The
Big 5 Focus is almost a
show within a show with
even more international
exhibitors, free CPD certified
educational sessions on project
management and construction
technology, as well as prize
giveaways and the CPD
certificate collection point.
Focus will be a must-visit
section at the show.”
It is also in the Big 5 Focus
Hall – in the Technology in
Construction Theatre - that
the prize winner of the Gaia
awards will be announced on
the second show day, with
the chance to win $50,000 on
marketing exposure for the
winning sustainable product. g
JOSINE HEIJMANS 5 TOP TIPS
DON’T MISS
The Big 5 attracts some of the key names in the business
to speak. Take a look at the seminars, live demos and
host of attractions
MAKE TIME TO NETWORK
Nowhere else attracts so many construction
professionals under one roof at one time.

SPONSORS
THE BIG 5 WOULD LIKE TO THANK ALL OF OUR
SPONSORS AND PARTNERS
ADHESIVES AND SEALANT
PARTNER
BATHROOM SOLUTIONS
PARTNER
PLATINUM SPONSOR
PLATINUM SPONSOR
FREEZONE PARTNER HOTEL CONTRACTING
PARTNER
SHOW DAILY SPONSOR
CONSTRUCTION SOLUTIONS
PARTNER
INVERTER EXPERT LIVE DEMONSTRATION
SPONSOR
EXPOTIM INTERNATIONAL
FAIR ORGANIZATIONS INC.
Expotim International Fair
Organizations INC. located in
Istanbul, Turkey, is the organiser
of leading international sector
specific fairs at different
business hubs of the world. The
company was established by
an experienced team of sector
professionals in 2003.
EXPOTIM, which is authorised
by the Ministry of Economy
has an A-Class license to
organise exhibitions abroad and
provide national participation to
international exhibitions as well.
EXPOTIM has continuously held
the A-Class license between
2005 - 2012
The Saudi economic
indicators exhibit tangible
and spectacular success
in which the private sector
actively participated.
This sector includes
companies, institutions,
and businessmen with
various names, sizes, and
capital.
The roles of other
sectors in the state
should not be overlooked;
neither is their quest
for reinforcing our
national economy
and achieving positive
results in economic and
development fields.
Ideal Standard MENA, the
leading provider of innovative
Total Bathroom Solutions,
across Middle East and Africa
region.
EXPOTIM has different sector-
specific groups of building,
food & agriculture, household,
machinery, fashion as well as an
overseas sales group in order to
organize international fairs. The
company essentially focuses on
developing countries with the
goal of finding new alternative
markets for exporting companies.
It has more than 10 years’
experience and has enjoyed
continual growth. Expotim’s
organisations are distinctive in
terms of customer satisfaction
and its quality-focused profile.
By the end of 2012, EXPOTIM
was the organiser of 253
exhibitions in 34 different
countries with participation of
more than 8,000 exhibitors and
185,000 sqm. stand area since its
foundation. In addition, EXPOTIM
has been organising international
fairs abroad for the last three
years as a main organiser.
The company’s sector-specific
structure is supported with
specialised service departments,
thereby creating a customer-
centered system contributing to
both customer satisfaction and
development of Turkey.
With more than 70 employees
at EXPOTIM, it organises all
logistics support and services
ranging from transportation to
customs, tourism, and stand
designing with utmost customer
satisfaction in mind.
For more information, contact info@expotim.com
Jebel Ali Free Zone (Jafza) is
one of the world’s leading free
zones. Established in 1985,
Jafza is today home to over
7,300 companies, including
more than 120 of the Global
Fortune 500 enterprises from
across the world. It is a leading
driver of the burgeoning UAE
economy.
Art Line is a renowned interior
contracting company founded
in 1999, running operations in
the Middle East, North Africa
(MENA) and gulf region through
several branches; in Jordan,
Lebanon, Qatar, UAE, China, UK,
KSA, Spain and Algeria.
Classified “Class 1”, our strength
lies in the field of appealing
and cost effective construction
projects, which we can
support with the high degree
of knowledge and expertise
that is available within our
organisation.”
Al Muqarram Industry – The
leading manufacturer of silicone
sealants, adhesive tapes, aerosol
spray paints and lubricants.
LATICRETE is a world-wide
manufacturer and marketer of
globally proven construction
solutions used in residential,
commercial and industrial
applications.
Hisense is a $16bn global
conglomerate with a presence in
over 16 countries across North
America, Europe, Australia,
Africa, the Middle East and
Southeast Asia.
ZABEEL A111 & A121
CONCOURSE 510
SHEIKH RASHID C191 CONCOURSE 620 CONCOURSE 148
8E361 FOCUS A50 CONCOURSE 837

OPEN
THE
RIGHT
ONEwww.internodoors.com

UAE CONSTRUCTION NEWS
The Roads and Transport Authority
(RTA) is starting the tendering of the
Union Oasis project to developers
and investors from the private
sector this month in an invitation
to complete the prequalification
requirements.
The project will focus on
RTA to begin qualifications
for Union Oasis project
developing the Union Square in
Dubai’s Deira area by providing
residential units, offices, vital
utilities, retail outlets, among others.
Work is currently underway in
revising the Project Manual along
with the bidding conditions for
selecting the best partners to align
them with the Law No (22) for
2015 governing the Public Private
Dubai, UAE
A mixed-use community of more
than 1,500 villas and serviced
residences at Nad al Sheba gets
the go ahead with a multi-million
contract signing.
Dubai developer Nakheel signed
three new contracts worth $650m
(AED2.4bn) for construction work
at its new mixed-use community
of more than 1,500 villas and
serviced residences at Nad al
Sheba.
The community is expected to
be completed in early 2018 with
contracts for 1,439 residential villas.
There are three contract awards:
Package 1: $226m (AED830m)
contract awarded to Trojan for main
community infrastructure work and
the construction of 489 villas.
to UNEC for 482 villas and
infrastructure work.
to Metac for 468 villas and
infrastructure.
Spanning 232,000 sqm,
Nakheel’s Nad Al Sheba
community includes 1,439 three to
five-bedroom homes and around
100 serviced villas. g
Nakheel signs three new deals worth $650m
Dubai, UAE
Partnership in the Emirate of Dubai.
The RTA will also follow the
global Public-Private Partnership
(PPP) model, which will contribute
to invigorating Deira.
The Union Oasis Project will
be the first Transit-Oriented
Development (TOD) concept in the
region to attract Dubai’s residents
and visitors. g
10 Dubai projects
revealed in 2015
1. MEYDAN ONE
Meydan One features a 711m-high tower, a huge
new mall, the world’s largest indoor ski slope,
a 25,000 sqm indoor sports facility, the biggest
dancing fountains in the world, a beach and
a civic plaza capable of hosting up to 60,000
people. It is also to contain a 100-berth marina.
Phase 1 to be completed by 2020.
2. BURJ 2020 DISTRICT
At more than one million sqm, the Burj 2020
District’s built up area will be the size of
approximately one-third of the existing JLT
area and nearly twice the size of New York’s
Rockefeller Centre. A world-class retail offering
totalling over 100,000 sqm will serve a captive
market in the DMCC Free Zone, JLT and the
surrounding areas.
3. SWAROVSKI SPARKLE TOWERS
Dubai-based property developer Tebyan has
signed an agreement with Austrian crystal giant
Swarovski at its headquarters in Wattens, Austria,
to create crystal-inspired ‘Sparkle Towers at
Dubai Marina’.
The project consists of two towers: the first
offers views of Dubai Marina from three sides
while the second overlooks Jumeirah Beach
Residence with partial views of the marina and the
sea. A residential podium connects the two towers.
4. ETTORE 971 BUGATTI VILLAS
The world’s first homes designed around the
Bugatti sports car will be built within Damac’s
Akoya Oxygen project on the Umm Sequeim Road
on the outskirts of Dubai.
Not only will the homes be built to mirror the
curved Bugatti Veyron design, but each home
will include an indoor vehicle display area where
owners can admire their cars from their sofa.
Villas overlook the Tiger Woods-designed, Trump
World Golf Club... they’ll cost $9.8m.
5. SHARJAH WATERFRONT CITY
Spread across 36km of coastline with a
total area of 5.6m sqm providing a fully
advanced residential, commercial, and tourism
development project in the region. Dusit will
begin constructionb hotels in 2016 and expected
to open to public in 2019.
6. THE PALM GATEWAY
Nakheel has also announced The Palm
Gateway, a three-tower waterfront living and
leisure complex located at the entrance to Palm
Jumeirah.
7. AL NOOR ISLAND
The 45,470-square metre project is expected
to be handed over at the end of 2015.With a
central butterfly design theme, the development
will feature a butterfly habitat housing over 500
species, a 3,500 metre walkway and floating
bridge serving as an entrance to the island, a
literature pavilion, children›s playground, and an
egg-shaped art sculpture.
8. MIDTOWN BY DEYAAR
Deyaar has unveiled the masterplan of its 5.5
million square upscale development Midtown by
Deyaar, which will include a total of 27 buildings.
9. CREEKSIDE 18
Emaar Properties has launched its latest
residential project at Dubai Creek Harbour at The
Lagoons. Extending in to the heart of the creek,
Creekside 18 comprises two towers 37 storeys
high with 480 apartments. Dubai Creek Harbour
at The Lagoons is a brand new city, almost three
times larger than Downtown Dubai.
10. MEYDAN AVENUE
Construction has begun on the newly branded
Meydan Avenue – previously known as Diamond
Business Park – which sits in the shadows of The
Meydan Hotel, Racecourse and Grandstand.

Find every exhibitor on The Big 5 appEXHIBITOR NEWS
HP has introduced a new
portfolio of HP PageWide XL
Printers, offering the fastest
large-format production
printing available in colour
and black-and-white.
HP PageWide XL Printers
do the job of two printers in
one single device, providing
monochrome and colour
prints at breakthrough speeds
up to 60 per cent faster than
the fastest monochrome light-
emitting diode (LED) printer.
HP PageWide XL Printers
are the first products
introduced under the new
HP PageWide sub-brand.
Based on proven HP
PageWide Technology, which
currently powers HP Inkjet
Web Presses, HP business
printers and will be scaled
for upcoming HP 3D Multi
Jet Fusion printers, the
new portfolio delivers on
the announcement made
last year, providing low
operation costs driven by
life-long printheads, high
ink efficiency and cloud-
based support.
The HP PageWide XL
Printer portfolio includes
The HP PageWide XL 8000
Printer offering high-end
production printing at
revolutionary speeds up to 30
D/A1-size prints per minute
as well as two 775 milliliter
ink cartridges per colour with
automatic switching and up to
six rolls -- more than 3,900 feet
(1,200 meters) -- of media for
sustained productivity.. g
www.hprint.in
CONCOURSE, 102
Providing secure personal
storage for a growing mobile
workforce is essential.
American company Digilock
has launched Numeris, a
simplified security solution
designed for file cabinets,
storage, and case goods.
With assigned and shared
use functionalities, Numeris
enables storage options with
ZABEEL HALL, S116
the flexibility to adapt to the
evolving workspace.
In the GCC, Digilock has
a large customer base among
many four and five-star hotels
and fitness clubs but Digilock
also supplies their locks to
airports, furniture companies
and golf courses.
Digilock plans to expand
their operations in Dubai by
2015-end. g
www.digilock.com
Digilock’s
new offerings
POLOPLAST is pleased to
present the systems POLO-
ECOSAN and POLO-
POLYMUTAN from its
Installation Systems division.
These two installation
systems – comprised of a
selection of pipes designed
for a range of applications
– ensure the flawless supply
of the most precious of all
foodstuffs: drinking water.
The premium-quality
polypropylene installation
pipes POLO-ECOSAN and
POLO-POLYMUTAN and
the multilayer fibre composite
pipes used as pipelines in
building services engineering
Interior installations
guarantee a safe, long-lasting
and flawless supply.
The POLO-ECOSAN
ML5 and POLO-
POLYMUTAN ML5 pipes
represent a milestone in
PP-R development. 5-layer
fibre pipes made of glass-
fibre-reinforced PP-R and
PP-RCT. Experience in
multilayer technology proved
particularly beneficial in
developing this novel type
of pipe, along with the in-
house polymer-compound
development. The sandwich
design combines the
advantages of PP-RCT and
those of glass-fibre-reinforced
PP-R in one product. g
www.poloplast.com
Fastest printer
on market
Our daily newspapers keeps exhibitors and visitors
informed of the show highlights plus all the key events
during the four days of The Big 5 2015.
It is the only publication allowed to be distributed
during the show and the sole point of print contact
with participants.
And you can be part of it.
Contact The Big 5 sales and promotional team to find
out how to get your business in front of more than
20,000 people every day.
Victoria James
Sponsorship & Publishing
Email: Victoriajames@dmgeventsme.com
Mobile: +971 56 174 7510
PROMOTIONAL OPPORTUNITIES
FOR THE BIG 5 2015
ZABEEL HALL, Q110

SPEAKER INTERVIEW
Ultimately, it will be the people and
their quality of green lifestyle that
will be the real measurement to the
success of sustainable cities.
Why residents are just as
important as design in
the cities of the future
We talk with Baharash Bagherian, founder and
designer of Baharash Architecture, an award-winning
studio in London, which is the lead designer for phase
2 of Dubai’s first sustainable city.
I
work with fully trained
and professional teams,
all committed to design
excellence and the delivery of
high-quality architecture.
Prior to establishing
Baharash Architecture, I worked
in senior positions for some
of the world’s most renowned
architects working on high-
profile international projects.
“I believe great architecture
is more than buildings, it’s
about creating sustainable
destinations that make people
feel healthy to live in, inspired
to work in and want to visit.
“Although there are various
aspects that influence the
quality of life - such as
crime rates, health statistics,
unemployment, income
growth, cost of living etc - the
built environment, and the
way a city is designed, has a
great influence on the quality
of life, as well as helping to
minimise people’s impact on
the environment.
“A sustainable city is one
that provides the highest
quality of life together with
the lowest environmental
footprint, whilst ensuring the
needs of future generations
are not compromised.
“At a neighbourhood
scale, Hammarby Sjostad in
Stockholm has been widely
studied as a good example of
sustainable development.
“At the very early stages
of the project, a ‘closed loop’
infrastructure strategy was
drawn up for the project,
including new public transport
routes, district heating and
cooling and an underground
waste collection system for the
development as a whole.
Although the project adopted
various passive and active
strategies, I believe that the
best models of sustainable
cities should focus more
on passive solutions, since
these provide the biggest
environmental gains with the
least financial investment for
the project.
“One of the key successes
of this project was the
collaborative process between
municipal authorities,
urban planners, developers,
architects, landscape architects,
engineers, and energy &
water companies.
“This holistic approach to
master planning created a
special place for Stockholm, a
place that is vibrant, healthy
and sustainable.
“The other key success was
the participation and education
model created for the district’s
residents. It is believed that
water consumption and
pollutants can be reduced
by 50 per cent by increasing
environmental awareness.”
For the future he says: “First,
let’s look at the big picture.
Over the next decade, there
will be a significant increase
in population and urbanisation,
which will have severe impacts
on our cities’ infrastructures
and resources, as well as the
health and wellbeing of its
inhabitants.
To mitigate these effects
and provide a higher quality of
life, we need to look at holistic
solutions at various scales.
“Fostering a bottom-up
entrepreneurial spirit in
sustainable development is
a passive way to achieve
this. This inward investment
in people, businesses and
organisations that are
passionate about improving
their own city is in my opinion
the most passive way of
creating more green jobs and
will most likely result in a
new way of thinking about
sustainable cities.
“Ecotourism will also be
another area for development.
The UAE is expected
to welcome 30 million
international tourists a year
by 2021. The country has
some of the most beautiful
natural landscapes in the
region, a perfect destination
for eco resorts. There are
also great economic, socio-
cultural and environmental
benefits for developing eco
resorts. Eco resorts help create
job opportunities for locals,
creating a more diversified
economy. They also help
preserve the region’s heritage
and provide greater interaction
with native people.
“Another area of development
will be inclusivity. There
is a significant demand for
affordable housing. Any
development, which claims
to be sustainable but does not
integrate affordable housing into
the heart of neighbourhoods
is, in my opinion, a failed
concept of a sustainable city.”
The best models of sustainable
cities wwill provide housing
for all types of people, without
segregation or excuse about land
prices.
“An inclusive city also values
the needs of all people equally,
including the workers who are
contributing to their legacy.
“Today, there are many
countries that do not see
the long term social and
economic benefits migrant
workers bring to their cities,
thus they fail at meeting
the very basic needs to their
livelihoods such as health
and safety.” g
Date: Tuesday November 24
Time: 2:45pm
Where: Design Summit
Who should attend?
Developers, architects, engineers, landscape designers, government officials or anyone with a
passion to improve their city is welcome to attend the presentation.
- Baharash Bagherian
DESIGNING THE NEXT GENERATION OF SUSTAINABLE CITIES
See page 50 for The Design Summit agenda

Established in 1971, VIR’s
principal activity is the
production and distribution
of ball valves, balancing
valves, gate valves and
butterfly valves in brass,
bronze, polypropylene and
cast-iron for the distribution
of water and gas to be
applied in
HALL 2, E87
Releasing the pressure
Italy’s SEP Società Europea
Plastica is a leader in the
thermoplastic market with
the SepLux high quality
100% polycarbonate
honeycomb panels of varying
thicknesses . The patented
joint and excellent technical
characteristics make these
Panels for perfect buildings
PAVILION B13
Established in 2001, Slezák
RAV is a famous is producer
of water taps in Czech
Republic. It produces special
water taps for baths, pool -
showers, sensor taps and
mixers for water heaters.
Additionally, they make
taps in chromium, gold, old-
brass and newly in colour
surfacing schemes black/
white and chromium.
The company prides
itself on a high-quality
drafting department, CNC
programmers and team of
high-skilled workers. The
cartridge for its products
comes from Hungarian
company Kerox. All types
of our water taps can be
delivered with economic
cartridge. g
www.slezak-rav.cz
Wonder water taps
ZABEEL HALL, S160
panels the perfect solution
for industrial buildings,
particularly, given the infinite
array of applications, for
transparent architectural
projects.
Forty years of continuous
technological research in
manufacturing innovative
and market oriented products
together with the efficiency
in the logistics organization,
through a flexible and dynamic
company structure, has driven
SEP into leadership on the
domestic market and made
them a growing presence
internationally.
SEP polycarbonate panels
are lightweight, which makes
their use and installation
easy and practical, as well
as reducing transportation
costs. The panels’ 78 per cent
transparency results in high
light transmittance. These
are suitable for inclined roofs,
vertical closures, industrial
windows, sheds, vertical
façade and green houses.
The special cellular
structure offers high strength
and resistance to impact,
cracking and loads. The
product offers 10 years
guarantee against UV and
hail damage, high resistance
to fire and UV radiation and
temperature-range from -40°
to 120°C. The patented UNI
for Seplux 40 – 40 5px – 40
9P – system ensure perfect and
constant watertight seal. g
www.sepitalia.com
plumbing, conditioning,
industrial and irrigation
installations.
The Company has a highly
qualified team of technicians,
dedicated to the development,
research and study of new
products; since 1992 VIR
has held a quality system
certification according to UNI
EN ISO 9001:2008 standards,
and innumerable international
specific product certifications.
The quality of the products
is attained by means of
constant investment
in innovation and
the care given to
manufacturing
from the
very first
productive
stages.
It is rare
to find in the
sector, but VIR has
its own internal
foundry, and
itself provides the
design and construction of the
machines necessary for the
assembly and packaging of the
products, in order to guarantee
a constant qualitative control.
The latest addition to
its range is the VIR 9700
series Pressure Independent
Control Valves (PICV) which
implement high quality
technical features with a
compact design. It offers
simplified presetting without
the need for complicated
diagrams. The analogical
rotational index clearly
indicates the maximum flow of
the valve and the preset flow
(that will be kept independently
from the pressure in the line)
is expressed as a percentage of
this value.
It has the capability to
modulate the flow always
using the whole valve stroke
independently from the preset.
And its test points (optional)
placed on inlet and outlet of
the valve allow measuring the
generated head-loss. g
www.vironline.com

So much more than
tile and stone
installation materials
LATICRETE Middle East LLC..
P.O. Box : 86028, Ras Al Khaimah, United Arab Emirates.
Tel.: + 971 7 244 6396, + 971 7 244 5119.
Fax: +971 7 244 5915
E-mail : enquiry@laticrete.me | www.laticrete.me
2015 LATICRETE International, Inc. All trademarks shown are the intellectual properties of their respective owners
OUR STAND AT HALL # 8, STAND 8E 361
SUPERCAP DEMO AT OUTDOOR AREA - OS 71
So much more than
tile and stone
installation materials
LATICRETE Middle East LLC..
P.O. Box : 86028, Ras Al Khaimah, United Arab Emirates.
Tel.: + 971 7 244 6396, + 971 7 244 5119.
Fax: +971 7 244 5915
E-mail : enquiry@laticrete.me | www.laticrete.me
2015 LATICRETE International, Inc. All trademarks shown are the intellectual properties of their respective owners
OUR STAND AT HALL # 8, STAND 8E 361
SUPERCAP DEMO AT OUTDOOR AREA - OS 71

PRE-REGISTRATION
For anyone who fails to register before November 22 an
entry fee of AED150 per person will apply to visitors who
register at the venue.
Sign up now and
attend for FREE
In six easy steps, attendees will have the advantage
of sharing their interests, recommending
colleagues and fast-tracking their badge
confirmation to make for quicker and smoother
participation at the event.
Visitors can register to attend all three events, including
our two co-located shows PMV Live and Middle East
Concrete or opt to register for The Big 5 Show only.
Visit www.thebig5.ae and get unlimited
admission to the biggest construction show in
the Middle East.
Register online for free entry until November
22 on The Big 5 official website and have
full access to all events, conferences vand
workshops for all four days of the show.

Wellness and Relaxation
Products are increasingly
becoming popular and the
build industry is not behind.
Italy’s Calflex is celebrating
its 30th anniversary at The
Big 5 by launching shower
solutions focused on health and
wellbeing.
New shower space
solutions integrate
hydrotherapy, chromotherapy,
aromatherapy and music
devices. The wellness
range is characterised by
regenerating cascades,
refreshing atomizers,
relaxing rain jets and a real
chromotherapy experience.
Also, thermostatic taps
make choosing water
temperature easy.
Mario Carimali, CEO and
Chairman of Calflex said:
“We designed and
developed our new
multifunctional shower
heads thinking of sensations
that everyone would
dream of daily. So, body
jets massaging your body,
chromotherapy, music
and aromatherapy devices
were integrated in a unique
solution for the complete
relaxation at the end of a busy
working day.”
The company says that
the new line will enhance
users’ psychological and
physical well-being by
creating wellness paths inside
designer shower spaces. g
RASHID HALL, B240
New wellness
concept
Designed to enhance the experience of the attendee before, during and
after the show, the app puts unlimited features and information at your
fingertips, including:
YOU CAN ALSO GET THE LATEST EXHIBITOR
INFORMATION, SCHEDULE MEETINGS AND EVEN WIN PRIZES.
The Big 5 app gives you easy access to everything you need to know
for your visit to the biggest construction event this November.
† Personalised agenda
† Exhibitor listings
† Floorplan maps
† Social networking
† Speaker listings
DOWNLOAD
THE BIG 5 APP, NOW FOR FREE
To download for
FREE today, visit:
www.thebig5.ae/
downloadapp
iPhone
Android
Visitor Portal (Desktop Web Browser)
All Other Internet-Enabled Mobile Phones *
START BY SELECTING YOUR PREFERRED PLATFORM FROM:
Alumil Middle East,
provides more than 85
varieties of architectural
aluminium systems. These
include high-performance
products matching highest
specification/performance
requirements for windows,
doors, sliding, hinged,
thermal & non thermal
break, facades, skylights,
partitions, louvres, folding
doors, balustrade, railings &
pergolas etc.
Alumil Aluminium is the
largest private extrusion
industry in Europe,
designing and producing
aluminium extrusions.
With more than 35 years
of experience, ALUMIL
Aluminium is one of the
most advanced companies
Alumil Middle East
at The Big 5
ZABEEL HALL, G121
in the design and
production of aluminium
extrusion products.
Alumil Middle East
provides high specification
architectural solutions to
building owners, architects,
project consultants,
contractors and aluminium
fabricators.
The company says: “From
our UAE regional base,
we support the aluminium
requirements of residential
& commercial projects
across the Middle East,
Near East, India, Sri Lanka,
Iraq, Iran, North and East
Africa.”
ALUMIL produces
architectural aluminium
systems, which are
designed, developed
and tested in the Group’s
Research & Development
Department and then
tested and certified by
internationally accredited
fenestration laboratories,
such as IFT ROSENHEIM,
various laboratories in
the USA, INSTITUTO
JORDANO in Italy and
EXOVA in Dubai.
At this year’s The Big
5 exhibition at the World
Trade Centre in Dubai,
Alumil will present the
Entrance doors series
ZEN of high performance
in alignment with
contemporary architectural
design and technological
evolution with the famous
PIVOT System, as well as
Smart Entrance doors.
Also, Alumil will showcase
two of its top class Supreme
sliding systems S600
and S700 with impressive
characteristics and design. g
www.alumil.com

British electricity company
Elmark expanded its
operations in the Middle
East by opening a factory in
Dubai last year. The brand
already has worldwide
recognition for its low
voltage electrical and
lighting products.
Georgiev, CEO of
Elmark Holding told The
Big 5 Hub: “We gained
more visibility in the Gulf
region after we set up the
factory in Dubai Silicon
Oasis. Our commercial
policy is to supply Elmark
product portfolio through
dealership, as well as
project fulfilment in the
whole Middle East region.
“I am sure that Elmark’s
market presence would
strengthen after this
exhibition.”
Elmark is exhibiting for
the first time this year at
The Big 5 Dubai 2015 to
explore new opportunities
and establish connections
with potential partners. It
will showcase a variety of
automation, monitoring and
control products, as well
as the wide range of LED
lighting products. g
www.elmarkholding.eu
Elmark expands in
Middle East
CONCOURSE, 244
The creation of
RAKTherm anti-UV fittings
came up to provide a
complete line up of piping
solutions for outdoor
installations.
RAKTherm is one of
the first manufacturers of
anti-UV fittings that have
been registered in SKZ
- the leading German
certifying body for the
plastic industry, affirming
its conformance to tvvhe
highest standard of quality.
RAKTherm will administer
a full network of anti-UV
pipeline solution under
direct and exposed sunlight
applications.
RAKTherm anti-UV pipes
and fittings is engineered
with black anti-UV
component and developed
to withstand hot and cold
RAKTherm’s anti-UV is
top level engineering
HALL 4, B177
temperatures from 5°C up
to 95°C for longer service
life; integrated with anti-
UV black technology for
lower linear expansion and
contraction rates.
RAKTherm guarantees
pipes are no longer affected
by the sun’s UV radiation.
RAKTherm utilises
its quality management
systems combined with
technical expertise in
developing the most
comprehensive piping
solutions, rendering
essential contributions
on the technological
development of the
piping industry, delivering
significant advantages and
developments on traditional
piping systems. g
www.raktherm.com
Collective Protection Personal Protection Access Solutions Service Solutions
Meet us at The BIG 5: stand MECJ 96
TAMMET Systems International GmbH
Member of TCT Tesic Group
Im Kurzen Busch 11 · D- 58640 Iserlohn · Germany
Phone: + 49 2371 21 95 5795 · Fax: +49 2371 21 95 870
E-Mail: info@tammet-systems.com
www.tammet-systems.com
Our Business Areas
Made in Germany
Making your construction site
a safer place
Collective Protection Personal Protection Access Solutions Service Solutions
Meet us at The BIG 5: stand MECJ 96
TAMMET Systems International GmbH
Member of TCT Tesic Group
Im Kurzen Busch 11 · D- 58640 Iserlohn · Germany
Phone: + 49 2371 21 95 5795 · Fax: +49 2371 21 95 870
E-Mail: info@tammet-systems.com
www.tammet-systems.com
Our Business Areas
Made in Germany
Making your construction site
a safer place

Find every exhibitor on The Big 5 app EXHIBITOR NEWS
SAEED HALL, A151
Steeling the show
Emirates Steel, the only
integrated steel plant in the
UAE, owned by SENAAT, is
participating in The Big 5
Dubai for the fifth consecutive
year. It will showcase its steel
product range including rebar,
rebar in coil, wire rod, heavy
sections and sheet piles.
Mohammed Al Afari,
Emirates Steel VP of
Marketing said: “The Big 5
is an important event for us,
and is an excellent venue to
showcase our expertise in steel,
and enhance our presence at
local and regional market.
“To us the exhibition is an
ideal destination to showcase
our range of products, promote
Emirates Steel products to
all GCC countries in line
with the growing demand for
high quality steel products
in the regional market and to
have direct contact with end
customers. We were satisfied
with the response we received
during last year’s edition.”
Emirates Steel announced a
move into sheet piles specifically
aimed at the construction sector,
becoming the first company to
manufacture them in the Gulf.
It intends to extend its range
to include five Z-pile products
by 2017.
GCC demand for sheet pile
currently stands at around
80,000 tonnes per year
whereas Emirates Steel aims
to manufacture about 150,000
tonnes each year.
Established in 1998, Emirates
Steel grew in a relatively short
period of time from a simple
re-roller of imported steel
billets to a complex integrated
manufacturing plant, using
modern solutions to tackle
traditional industrial problems
to generate value for its
various stakeholders. g
www.emiratessteel.com
Since 1975
ONLY
GUARANTEE
YOU EVER NEED
ISO 9001 & ISO 14001
REGISTERED
FIRM
For Trade Enquiries Please visit
Stall No. 4D187 Call: 0561137793

SPEAKER INTERVIEW
Date: Part 1 November 25, Part 2 November 26
Time: 10-11am (both days)
Where: Business Intelligence Theatre
Who should attend?
People who are starting out on their management career, those looking for
a step up and those looking to polish and update their existing management
skills. It is also a great opportunity for people to learn from each other and to
network with like-minded professionals.
“Great leaders know their strengths
and weaknesses, what makes
them productive, how they best
communicate... and they know the
areas where they don’t perform well.”
Great leadership comes from
understanding yourself
We talk with Liz Kentish, managing director of Kentish & Co, and former
deputy chairman of the British Institute of Facilities Management as she
prepared for her seminars on improving your leadership skills.
W
e have worked
with a number
of construction
and facilities management
companies and teams around
the world helping them to
develop leadership skills,
improving their relationships
and boosting the performance
of their people,” says Liz
Kentish.
Liz is a qualified coach,
licensed trainer, international
conference chairman and
public speaker who has
specialised in the service
sector for more than 20 years.
She is recognised
internationally for her ability
to make a difference to the
lives of her clients and trusted
friends. Her energetic and
inspiring nature is infectious,
helping to boost business
performance and achieve
results quickly.
She is a consummate
networker and highly
regarded within both the
facilities management and
coaching industries in the
UK and Middle East – you’ve
probably already seen her on a
conference platform or met her
at a networking event.
Her track record includes
some of the biggest names
in construction and she
has helped restructure
management approach.
Liz said: “One is John Laing
Integrated Services where
we ran the UK’s Institute of
Leadership and Management
levels 3 and 5 supporting
people taking their first
steps into management and
honing the skills of those with
considerable management
experience under their belt.
“As a result the teams gained
a more rounded approach to
leadership, and individuals
took on far more personal
responsibility across the
contracts, so if they were an
operator, they would also look
at what else they could offer
the client, essentially taking on
a business development role.
“There was a significant rise
in internal promotions and
productivity and performance
increased markedly. As an
external training provider, we
bring experience from working
with lots of different people, in
lots of different environments
and industries. We have a
consummate understanding of
what works and what doesn’t
and some brilliant anecdotes
to share.
“But students don’t just
learn from us. One of the most
valuable aspects of attending
a training course is that the
students learn from each other,
share experiences and create,
what can be life-long, networks.
She has become closely
associated with The Big 5
and its associated shows,
like FM EXPO, and has a
strong understanding of the
construction sector in the
Middle East.
She said: “Property
investors in the Middle East
are recognising the importance
of a strong maintenance
programme if they are
to realise their return on
investment. This is great news
for the facilities management
and construction sector. The
construction and FM sector
in Europe is accustomed to
focusing on maintenance
and operation thanks to the
legacy stock of some very old,
challenging buildings which
often require considerable
retrofitting. The Middle East
is fortunate as in many ways
it is a blank canvas. The speed
of progress is astonishing as
the countries are learning
from the mistakes (and
best practice) of the more
established markets, and will
soon be overtaking them.”
Her two-part presentation
covers ‘Developing
leadership skills for the
construction section’.
But if she had one top tip for
managers, what would it be?
“Our two-part presentation
are interactive workshops
where we help people to
understand their strengths and
weaknesses when it comes to
leadership and management.
“My key piece of advice
is to ‘know thy self›. Great
leaders know their strengths
and weaknesses; they know
what makes them productive;
they know how they best
communicate; and how they
best learn; and they know
the areas where they don’t
perform well.
“And they hire people with
complementary skills to fill
those gaps. To be a good
manager and a leader, you
need to spend time focusing
on your own skills and
understanding yourself better.” g
Liz Kentish, managing director of Kentish & Co
DEVELOPING LEADERSHIP SKILLS FOR THE CONSTRUCTION SECTOR PARTS 1 & 2
See page 54 for The Business Intelligence Theatre

Salice Paolo is leader in
modern and classic door handles,
bathroom accessories and
faucets, fully made of pure brass.
It was during the 1940s and
50s when Serie Classica became
famous, thanks to new young
minds from prestigious Scuola
d’Arte in Cantù.
Its wide range of products
confers elegance and style to
every room and every setting,
enriching the house with
luxurious details, such as
hinges, switchovers, door pulls,
knobs and much more
The company says: “Volterra
is an example of sober and
austere neoclassical style, in
which the handle and plaque
communicate over minor
aesthetic differences and
through different eras.
“Its dual nature makes it
suitable for environments
with pieces of mixed stylistic
extraction, while maintaining a
delicate aplomb.”
The Rococo fittings bring
something special: “It offers
the chance to play with
asymmetrical and rich shapes,
especially lively in this light
and graceful model.
“These features make it a
sophisticated and refined but
also original and versatile
suggestion. Presented at the
last Expo in Milan, it has
been high praised from both
designers and retailers.”
For the most luxurious and
glamorous settings it suggests
two new series of fittings
embellished with stones and
crystals in various shades.
While decorating with
reflections and shiny surfaces,
they are the answer to the
current trends and to desire
for exclusivity.
The series comes in two
versions: Glitter, with small
crystals, to create a true bright
texture. Drops, with larger
stones, encrusted on the handle
like a jewel. These crystal
decorations are currently
available on the model
‘Dubai’. g
www.salicepaolo.it
Fittings for beautiful homes
HALL 6 B261
Polyamide Profiles for
Thermal Break
Insulating an aluminium
profile with a material with
low thermal conductivity
installed between metal
components to retard the
passage of heat through a
window assembly, called
Thermal Break.
The principle of thermal
break and thermal bridge is a
fundamental of heat transfer
where a penetration of the
insulation layer by a highly
conductive or non-insulating
material takes place in the
separation between the interior
and exterior environments of a
building assembly.
The company said: “For
over 40 years, we have been
developing bespoke solutions
for innovative systems,
together with our customers.
“Our worldwide market
presence, with eight production
Technoform Middle East
ZABEEL HALL E116
plants on three continents
enables us to produce flexibly
and to order, ensuring
short lead-times. 22
distribution sites worldwide
ensure close customer support
at your location. Producing
over 300 million metres of
insulating profiles annually,
Technoform Bautec is the
leader in this market.”
Thermal bridging is created
when materials with high
thermal conductivity come
into contact, allowing heat to
flow through the path of least
thermal resistance.
Technoform’s TGI-Spacer is
the perfect solution to create
optimal living temperatures
within a building: minimal heat
transfer through the windows
High comfort as the room
temperature stays consistent –
neither too hot nor too cold.
Energy and cost saving on
both production of IGUs and
operating life costs Reduction
of mould and condensation
forming Technoform Glass
Insulation provides better
thermal performance
The TGI-Spacer can be bent
around the glass unit, which
has a number of advantages
such as: preventing gas leakage
(argon and krypton) through
the corners Longer and better
performance of the windows. g
www.technoform-bautec.ae
Unnati Pumps is a leading
submersible pumps and
submersible motors from India.
It says: “We offer quality
of submersible pumps and
motors from 3-inch to 10-
inch with complete state-of-
art technology on par with
the best in the world.
Incorporated 1985, Unnati
Pumps produces more than
200 differing pumps, which
can be customized to meet
clients’ individual needs.”
It has a manufacturing Unit
at “Ahmadabad” Gujarat and
a Corporate Marketing office
at Haryana, Madhya Pradesh,
Chhattisgarh, Karnataka and
Andhra Pradesh.
“We have
obtained the
ISO 9001
Certificate, ‘ISI’
marks from the
Indian Standard
Bureau and STAR
RATING from
Bureau of Energy
Efficiency.”
The company
makes and markets pump
sets and submersible open
well monosets under the
brand name of Unnati
through its own dealers
network backed up by prompt
after sales & service. The
company’s maxim is simple:
“Together we have done it,
together we will do it.” g
www.unnatipump.com
FOCUS HALL E61
VIFRA opened its first plant
in 1980 in Via Matteotti in the
province of Novara, Italy.
By 1991 success meant
it moved to Via Vedani
expanding production, and
in 2007 moved again to Via
Barro expanding even further
its plants.
The Group currently has
30 employees with an area
of 20,000 square metres, of
which 8,000 is covered. It has
a raw materials warehouse,
storage and semi-finished
products warehouse,
production warehouse and a
head office.
Its 21st century production
process allows the company
to expand into different
sectors: plumbing, cosmetics,
perfumery, precision
mechanics.
On show at The Big 5 2015
will be the Kit PLUG shut-
off hand shower available
in chromed ABS, support
bracket and flex hose in a
range of finishes.
Another of its popular
fittings is the brass column
shower set with sliding
rails set, hand shower
and showerheads. It too
is available in a range of
finishes including chrome,
gold, copper or bronze. g
www.vifra.comvvvvwv
Italian bathrooms
with a special range
of finishes
HALL 5 G210
Range of
submersibles
to suit every
need

HOW TO TRADE SEMINAR
Wednesday, November 25, 2015
08:30
9:00
09:15
09:45
10:30
10:45
11:15
11:45
12:00
REGISTRATION
Welcome
Trevor Butcher, Partner and Head of Finance & Projects, Middle
East, DLA Piper
An introduction to UAE culture and business etiquette
• Negotiation and communication – fundamental differences
between Middle Eastern and Western styles of verbal and
non-verbal communication
• Management styles, challenges and opportunities of working
with culturally-diverse teams
• Understanding the unique dynamic of family businesses in the
UAE and Middle East
• Building sustainable relationships to ensure future success
Beatrice Hunt, General Manager, BE Consultants International
Outlining the options and key considerations for businesses
interested in entering the UAE market
• Establishing a company
- Local commercial partnerships and distribution agreements
- Appointment of a commercial representative
- Joint venture agreements
- Mergers and acquisitions as an alternative route to market
• Overview of the new UAE Commercial Companies Law and
how it will affect newcomers to the market
• Protecting your investment: The role of the DIFC Courts
Trevor Butcher, Partner and Head of Finance & Projects, Middle
East, DLA Piper
Networking break
UAE’s free zones: Allowing foreign companies unrestricted
import of labour and export capital
• Highlighting the differences of free zone requirements
• What are the benefits for foreign companies setting up in free
zones?
• Identifying the range of free zone options available and
determining which is right for you and your business
Adil Al Zarooni, SVP – Sales, JAFZA
Introduction to product licensing and registration
• Understanding the policies guiding technical regulations and
standards
• Overview of certification processes, product testing and
compliance
• What you need to know to ensure your products comply with
UAE technical regulations and approved international, regional
and national standards
Mike Luna, General Manager, Building Products, MENA, Intertek
Closing remarks and key takeaways
• Getting started: A guide of what needs to be done and where
you need to go
• Approximate timeframe for each step of the process
• Important contacts
Trevor Butcher, Partner and Head of Finance & Projects,
Middle East, DLA Piper
End of workshop
HOW TO TRADE IN THE UAE SEMINAR
This half-day seminar helps you navigate the complex regulatory framework
to set up a business and win work in the UAE’s booming construction market,
and provides information on laws and effective business practices even for
established businesses within the UAE.
H
ow to Trade in the UAE is
an exclusive seminar for all
registered visitors which
gives insight on how to successfully
do business in the United Arab
Emirates.
The seminar provides information
on navigating the complex regulatory
framework to set up a business and
obtain work in the UAE’s booming
construction market.
It also provides information
on laws and effective business
practices for already established
companies in the UAE.
How to Trade begins with an
introduction on culture and business
environment for those hoping to
work in the country’s thriving cities,
including trade hubs like Dubai and
Abu Dhabi.
The programme also takes a look
at how to work with free zones, with
one workshop led by Jafza’s Senior
Vice President of Sales, Adil Zarooni
giving specific direction on options and
requirements for interested companies.
Attend this year’s seminar to learn
more about how to work in one of the
most exciting business environments
on the globe. g
The free-to-attend seminar is back at
The Big 5 for 2015
Getting down to
business:
How to Trade in
the UAE
By Jumana Abdel-Razzaq

Email:Jafza-big5@ezw.com | Tel: +971 4 801 0174 | Mob: +971 50 189 7323
To schedule a one to one meeting please contact
Construct your
business on solid
foundation with jafza
Jafza is home to over 762 global and local players from the construction and building industry — a leading sector
among the 7,000 plus business community.
We bring to you all the facilities and infrastructure that you need to optimise your business including the most efﬁcient
modes of transportation.
Visit our stand and pavilion and our team will provide you with all the information that you may need to start up at Jafza.
Visit us at Big 5 Show
Main Concourse – Stand 620,
Opposite Hall 6
Dubai World Trade Centre
23-26 November 2015
11:00 am – 7:00 pm
Email:Jafza-big5@ezw.com | Tel: +971 4 801 0174 | Mob: +971 50 189 7323
To schedule a one to one meeting please contact
Construct your
business on solid
foundation with jafza
Jafza is home to over 762 global and local players from the construction and building industry — a leading sector
among the 7,000 plus business community.
We bring to you all the facilities and infrastructure that you need to optimise your business including the most efﬁcient
modes of transportation.
Visit our stand and pavilion and our team will provide you with all the information that you may need to start up at Jafza.
Visit us at Big 5 Show
Main Concourse – Stand 620,
Opposite Hall 6
@jafzadubai www.jafza.ae@jafzadubaijafzadubaiJafzaDXB
Dubai World Trade Centre
23-26 November 2015
11:00 am – 7:00 pm

How BIRCO channel
systems transform
public spaces
HALL 2 E91
BIRCO is a German
family company in its third
generation, with headquarters
in Baden-Baden. It belongs
to the leading suppliers of
channel systems in Europe.
Products are sold through its
own sales offices in Germany,
France, Benelux and through
distributors and licensees in
17 other countries.
The company develops
balanced, holistic drainage
concepts for a varierty
of projects from initial
consultation through to final
delivery.
BIRCOlight’s attractive
range of covers can provide
a characteristic element
in urban or public space
design while add. providing
sufficient load reserves for
those times when traffic is
heavier.
BIRCOsir is its wide
variety of drainage concepts
and there are “virtually no
limits to the application
possibilities”.
BIRCOlux is its integrated
lighting technology
while BIRCOlux “opens
unimagined perspectives for
the architectural design of
building façades and open
public spaces in different
geometries and changing
colours.” g
www.birco.de
FLIR Systems will exhibit
the new FLIR T1020, also
known as the FLIR T1K, a
premium thermal camera
for use in a multitude of
industrial and building
diagnostics applications, at
The Big 5 show.
The T1K is a high
definition, handheld
instrument featuring
exceptional measurement
performance, outstanding
image clarity, and a highly-
responsive user-interface.
The T1K allows users
to find hot spots quickly,
measure them precisely
and streamline their entire
work process.
The advanced image
processing features
provide the highest quality
images available in a
compact system.
High definition imaging
requires high precision
HD thermal imaging
HALL 3 C116
optics and the T1K’s
lenses deliver best-in-class
performance. The T1K
features FLIR’s OSXTM
Precision HDIR optics,
which deliver superior
image quality and range
performance and allow
for accurate temperature
measurements from twice
as far away compared
to the industry-standard
lenses.
The T1K also features a
new focusing system that
offers continuous autofocus
as well as a dynamic
manual focus.
The T1K is now available
for purchase from selected
channel partners. g
www.flir.com
Water Saving Products Aerators Connecting Hoses Shower Hoses
NEOPERL MEA DMCC, Office No. 101, Jumeirah Bay X3 Tower, Jumeirah Lake Tower, P. O. Box 72625 Dubai, United Arab Emirates
info@neoperl.ae, www.neoperl.ae
YOU’LL FIND US AT BIG5 2015 IN DUBAI,
RASHID HALL, STAND NO
E187.
NEO_BIG5_219x145_rz.indd 1 01.10.15 08:26

Intumescent coatings
for fire protection.
How RENITHERM works:
In case of fire, intumescent coatings expand to form
a foam barrier which is 30-50 times thicker. Saving time for more safety!
AL GHORAIRI AND PARTNERS WLL
DOHA, avanikumar@hotmail.com
Phone: +974-4432-4959
AUDAX-Keck GmbH Germany
fire@audax.de, www.renitherm.com
I Reliable fire protection of structural steel,
wood, electrical cables
I Tested according to British Standard 476:21
I Top product quality. Made in Germany.
I Approved building projects, e.g.
- Hamad Int. Airport Hangar, Qatar
- New Taipa Ferry Terminal, Macao
BIG 5 Show,
Dubai
23 - 26 Nov 15
Zabeel N 120
Anz_Big5_219x145_AUDAX 07.10.15 11:37 Seite 1
Coil boating line solutions for steel
and aluminium companies
SAEED HALL 1, A166
Continual development
since 1940 ensures
Bronx International is
a world innovator in
design, manufacture and
technology of: colour
coating lines (coil coating
lines), galvanizing & metal
coating lines, chemical
and paint coaters, thermal
equipment (paint ovens,
oxidisers, incinerators),
surface correction mills,
tension levelling lines,
strip joiners, equipment
upgrades.
All Bronx lines offer the
following benefits to our
customers: Bronx-designed
and Europe-manufactured,
supervision of installation and
commissioning, full training
package for operators and
production personnel.
Bronx International has
recently partnered with the
Galfan Technology Centre
to become the exclusive
agent for Galfan licenses in
sheet and coil applications.
Bronx is now offering
Galfan as an option on new
lines and as an upgrade to
existing lines.
Recognising both the
market trend towards
lower coating weights and
the advantages of Galfan
coatings, Bronx will be
discussing how to reduce
costs and coating weight,
without compromising
corrosion resistance.
Why Galfan?
Galfan is an established
coating, delivering excellent
corrosion resistance and
formability, as well as
greater painted product
performance than regular
galvanised coatings. The
unique microstructure
and physical properties of
Galfan also allows lower
coating weights to be
achieved than conventional
zinc coatings.
Galfan’s unique benefits
around ductility and
corrosion resistance are
related to its characteristic
microstructure, making it
suitable for a wide range
of applications including
building, construction,
appliance, roofing and
walling, harsh winter
environments and
deep drawing. Galfan
microstructure is particularly
suited to low coating weight
applications. g
www.bronxintl.com

GETTING THERE
Travelling to the Big 5
As the gateway to the Middle East, Dubai has become a beacon for the integration of cultures from all over the
world. The city is a major business and distribution hub as well as the exhibition and conference capital of the
MENA region... and of course it’s become a top vacation destination with some of the most spectacular and
exciting architecture in the world
FLIGHTS INTO THE UAE
Dubai International Airport is the world’s busiest
with some of the finest facilities in the world.
Dubai’s flagship carrier Emirates Airlines runs one
of the youngest fleets of aircraft in the world.
Abu Dhabi International serving the the capital
of the UAE and its largest emirate is an hour car
journey from Dubai. For those traveling regionally
Sharjah Airport also offers flights and is only 20
minutes away from central Dubai.
ARRIVING BY ROAD OR RAIL
Travelling by car gives direct access from the
city’s main highway and commercial skyscraper
corridor, Sheikh Zayed Road.
Within the DWTC complex there is extensive
multi-storey parking facilities for around 5,000
cars. The DWTC is also on the main public
transport bus and metro route, with its own
dedicated metro station. Taxis are well regulated
and efficient. A 25-minute journey, covering 30km
costs around $18.
VISA REQUIREMENTS
Citizens of countries within the Gulf Cooperation
Council do not need a visa to enter the UAE and
40 other countries, including most EU countries,
Australia, New Zealand, Hong Kong and the USA,
are eligible for a 30-day visa on arrival.
For all other nationalities, a visa must be
applied for before the visitor arrives in the country
either through their embassy, a local UAE sponsor
or a local hotel.
Bon Tours is a full service destination management company offering its partners more than 220 contracted hotel rates,
a variety of excursions and leisure options and vehicles, including luxury options for transfers. Bon Tours also has its own
online visa system with Dubai Immigration allowing quick and smooth issuance of tourist visas.
Find out more at www.thebig5hub.com
OUR OFFICIAL TRAVEL PARTNER
The Big 5 2015 and its colocated shows PMV Live 2015 and MEC 2015 has
selected Bon Tours as the Official Travel Agent offering full travel services
and assistance including:
• Transfers
• Meet & assist
• Vehicle & chauffeur
WELCOME!

Look at the PLUS points
Market leading range of valves
for commercial and domestic
plumbing and heating applications
Superior choice of end connection
available including Tectite, XPress
and Henco ends as well as
traditional threaded, flanged or
compression jointing
British quality, for performance and
durability you can rely on
World wide reputation for
excellence with over 100 years of
valve manufacturing experience
Robust designs providing
outstanding operation throughout
the product life cycle
Tel: +971 4 5015 929
Fax: +971 4 5015 930
email: pydubai@mailme.ae
Turn to Pegler Yorkshire for fully integrated support
Come see us at The BIG 5 International
Building and Construction Show on stand
2C90 from 23rd Nov- 26th Nov
www.pegleryorkshire.co.uk
PUTTING YOU IN CONTROL
BRITISH QUALITY
FOR RELIABILITY AND WHOLE LIFE PERFORMANCE -
CHOOSE PEGLER
Pegler

Find every exhibitor on The Big 5 app
Jorns AG is the
manufacturer of bending
machines, double bending
machines, compact strip
cutting lines, rounding
Architectural metal for professionals
machines as well as accessories
used for processing sheet metal.
Customers of Jorns AG, who
are mainly working in the
field of roofing or architectural
sheet metal industry, have
used our machines for more
ZABEEL HALL Y153 than 40 years, allowing the
most professional and efficient
way of manufacturing their
architectural sheet metal needs.
The Jorns product line
remains a trendsetter for the next
decade. The Norma-Line, Maxi-
Line and Super-Line modules
are innovations of our existing
machine series. Stands and
arms are designed using sturdy
box-type welded construction.
Our bending machines come
with user-friendly controls
mounted on a mobile console.
You have a range of choices for
equipping your machines: from
a simple 2-axis OP3100 control
unit to the ultra-modern CP100
multi-touchscreen control unit.
With positive-negative
bending using two bending
beams, the full-automated
TwinMatic-Pro and the semi-
automated TwinBend-Pro
are more adaptable and many
times faster than conventional
bending machines. In most of
the cases, rotating or flipping
the profile during the bending
process can be avoided.
Depending on the type of
machine, the pneumatic or
hydraulic gripping fingers
allow a full automated process
to work steel sheet up to a
thickness of 2.0mm (400N/
mm²). The insertion depth is
1150/1300 mm.
All the above mentioned lines
are available in length of 3.2, 4,
6.4, 8, 10, 12.2 metres. g
www.jorns.ch
EXHIBITOR NEWS
INSPIRING GLOBAL BUSINESS
Located in Sharjah, UAE, Hamriyah Free Zone is home to more than 6,000 businesses from 155
UNPARALLELED INDUSTRIAL LANDSCAPE
Hamriyah Free Zone Authority
United Arab Emirates

DEVELOPMENT FOCUS
I
n 25 years time around
one million people will
live and work in the new
145 sq km city called Dubai
South.
It’s a brand new name for a
master-planned development
known since 2006 as Dubai
World Central with the
emirate’s second airport at
its heart. Expo 2020 will
be in Dubai South and it
is already home to the
prestigious Dubai Airshow.
The announcement was
made following a new
law issued by HH Sheikh
Mohammad Bin Rashid Al
Maktoum, Vice-President
and Prime Minister of the
UAE, in his capacity as
Ruler of Dubai.
The city is forecast to
generate over half a million
jobs and sustain a total
population twice that number.
Dubai South is home to
Al Maktoum International
Airport – already operational
- which will become the
world’s largest once complete.
The airport will have
capacity to fly 220 million
passengers and 16 million
tonnes of cargo a year. g
Newly named Dubai South will be a city of a
million people and new focus for the emirate
The largest rooftop
free-standing frame
manufacturer in
the world!
Simply a better way
Big Foot Systems combine experience, quality, innovation
and forward thinking to bring you the very best products
enquiry@bigfootsupport.com
+44 (0)1323 844 355bigfootsupport.com
@bigfootsystems
BIG 5 Dubai
Visit us Hall 2, Stand 2B61

Where past meets future
6B240
For over 23 years Elleci has
been committed to achieve,
what has always been
considered the technological
expression and the key point
between past and future:
innovation.
It will show a range
of products including its
new kitchen fitment range,
Elleci describes itself as a
“washing area expert with
great attention to the colour
matching in the kitchen
environment’.
On its stand take a look at
the new Fox 360: a versatile
sink that perfectly fits each
available space on the kitchen
top. It can be equipped with
For more information please visit:
www.thebig5.ae/features/platinum-club
OR Contact:
thebig5platinumclub@dmgeventsme.com
JOIN THE KEY BUYERS’
CLUB AT THE BIG 5
Platinum Club members get their own lounge, fast track services and
many more special benefits during the show
WHAT YOU GET WITH A MEMBERSHIP:
• Dedicated badge collection point for Platinum
Club Members to avoid queues and save time
• Platinum Club badge recognised by exhibitors
and Members for easy networking
• Access to the Platinum Club Lounge,
featuring:
• Complimentary Wi-Fi
• Refreshments served throughout the show
days
• Comfortable lounge seating area and private
meeting rooms
• Dedicated lounge hostess offering
personalised exhibitor and workshop
information
• Priority access to all CPD certified workshops
to ensure entry and preferential seating
• Automatic access to attend the exclusive
Design Summit
• Complimentary parking pass*
The exclusive members-only
Big 5 Platinum Club is back,
bringing the most influential
regional buyers in the
construction industry together
during The Big 5 show.
Offering first class services
and benefits, Platinum Club
members are given direct
access to a full range of
opportunities provided only
for industry professionals
who influence the purchasing
of products and services for
projects valued at more than
$100 Million.
Individuals working for
architectural firms, contractors,
engineering consultancies,
project management, property
development or government
agencies are all eligible to apply
for membership.
The Platinum
Club mainly aims to
provide a platform
to connect buyers
with suppliers and
manufacturers within
the industry, offering
a huge advantage for
generating business and
sustainable prospects.
Members will also
be able to enjoy VIP services
and complete entry to selected
show features and events. In
fact, member status stretches
across all The Big 5 shows
including Saudi Arabia, Kuwait,
Indonesia, India and the new
East Africa show.
Platinum Club applications
are evaluated by a team of
industry experts according to
stringent membership criteria.
This selection process
ensures each member’s
suitability and reinforces the
Club’s prestige and integrity.
Key decision makers on high-
budget projects are eligible to
apply online.
For more information
please visit www.thebig5.
ae/platinumclub or contact
thebig5platinumclub@
dmgeventsme.com
MEMBERSHIP CRITERIA:
• Platinum Club Members must be directly
involved in the specifying or purchasing
of products and services for construction
projects valued at $100+ million, and work for
one of the following types of companies:
• Architectural Firm
• Interior Design Firm
• Consultant
• Engineering Firm
• Property Developer
• Contractor - Main
& Sub
• Government
Agency
PLATINUM
CLUB
Dunham-Bush is one of the
world’s top commercial air
conditioning manufacturers.
For more than 100 years
it has been committed to
offering creative solutions for
the customers requirements
in the heating, ventilation,
air-conditioning and
refrigeration (HVAC/R)
sector.
Dunham-Bush offers a
complete range of HVAC/R
products including large
chillers, heat pumps,
thermal energy storage,
packaged, airside system
and unitary to residences,
commercial buildings &
industrial facilities.
Its display at The Big 5 2015
will include: DB Centrifugal
Chiller, DB Rooftop
Packaged, DB Fan Coil Unit,
D B Aire Unit and the DB
Compressor Unit. g
www.dunham-bush.com
FOCUS C66
100-years of
history makesDB
and HVAC leader
many accessories.
And its Quadra minimal
sinks collection succeeds
in highlighting its modern
and clean shapes. The new
smart composite sink with
flat aesthetic that see the
installation of the innovative
compact draining system
S.I.R. Smart. g
www.elleci.com
EXHIBITION NEWS

Visit us at
Zabeel Hall
Main entrance
Maktoum Hall
Main entrance
Sponsored by saudiexports.sa
Largst SAUDI Products Participation
Visit us at
Zabeel Hall
Main entrance
Maktoum Hall
Main entrance
Sponsored by saudiexports.sa
@SaudiExports
Largest SAUDI Products Participation

HALL 6 B242
G&G Engineering
colour samples for kitchen
tops, exhibition material,
objects for events and displays,
2D prototypes. g
www.ggengineering.net
Studio: the steps
transforming
an idea into an
industrial plan are
the most concrete
elements of a
successful project.
Waterjet: stainless
steel tank, ball
screw transmission,
Window based
PC Control Panel,
automatic greasing
system, high
pressure pump,
VMS system
T.S.C. system is
a machine that
allows the mould
a composite
for bathrooms
mosaics, kitchen
back, living room
wall coating, elegant and
stylish bi-dimensional objects
for decoration, mirrors and
trays. It can also be used in
advertising objects, banners,
Franklin Electric
is a global leader in
the production and
marketing of systems
and components for
the movement of water
and automotive fuels.
Recognised as
a technical leader
in its specialties,
Franklin Electric serves
customers around the world
in residential, commercial,
agricultural, industrial,
municipal, and fueling
applications.
Founded in 1944, Franklin
Electric has grown from a
small motor manufacturing
company into a leading global
provider of complete water
systems and fueling systems.
Franklin Electric’s
principal markets include
clean water systems,
water transfer and grey
water systems, and fueling
systems. Headquartered
in Fort Wayne, Indiana,
Franklin serves all corners
of the world with more
than 14 manufacturing and
distribution facilities. g
www.franklin-electric.com
Franklin Electric
Submersible
Motors
HALL 2 D81
General construction
G&G Engineering says its
main goal has always been
to create high-innovative
industrial factories in order
to offer to its clientele a
competitive and technological
advantage.
Founded in June 2000
with a precise aim: planning
production plants suitable for
the moulding of composite
materials.
“Our Team consists of skilled
staff able to better analyse
the needs of the customers,
implement and start a new
production bearing in mind
the final costs. Furthermore,
our Team provides a service
always quick to resolve any
doubt and easily evaluate new
requests.”
Its engineers use “the best
desktop 3D printer on the
market” to render clients’
prototypes. These are the
three steps:
Roof with living plants & solar panels
Roof with living plants & solar panels

This is the second time that
FerreroLegno has exhibited at
The Big 5 and its reasons are
simple: “We have had several
requests from the Middle
East about our products and
we think it is very interesting
market for our products.
This year will see the launch
Clever Italian cupboard
space will impress
HALL 6 A240
of its new Skema closure
system, ideal for kitchen
rooms, walk-in wardrobes,
utility rooms, niches, under-stair
storage closets or control panels.
Its customisable comes in a
variety of designs. It’s made-
to-measure, and is available
with book closure. swing and
folding. “Skema provides
absolute continuity in the wall,
Established in 1977 in Italy,
Gamma Meccanica Spa
comprises three divisions,
each one focused on a
specific sector:
Insulation division designs
and produces lines for
the production of mineral
wools. The plastics division
is specialised in lines for
recycling of plastic material
The extruded polystyrene
division is dedicated to the
creation of systems for the
production of XPS panels.
Constant technological and
applicative research by the
highly-qualified staff make
Gamma Meccanica SpA one
of the leading players on
the international market in
these fields.
At The Big 5 2015, find out
more about the centrifuge
for stone wool. “In the stone
wool production, the lava is
converted into thin fiber by
means of a centrifugation
process.” g
www.gamma-meccanica.it
Insulation...
the Italian way
HALL 7 F305
optimising spaces and making
each opening an integral part,”
says the company.
The Italian company is
concentrating on this region
in the medium term, knowing
that it where expansion is
most likely compared with the
“difficult” market in its home
country and Europe. g
www.ferrerolegno.com

SPEAKER INTERVIEW
Date: Part 1 November 23, Part 2 November 24
Time: 10-11am (both days)
Where: Business Intelligence Theatre
Who should attend?
Manufacturers supplying to the construction, electrical/gas, fire and PPE sectors. This includes
QA managers but also marketing and sales professionals who wish to understand how BSI can
help with creating commercial advantage.
Construction organisations will be interested in our new Kitemark for BIM and the presentation
will include a case study to explain the relationship between standards and certification.
“Gaining a competitive edge is
critical to construction product
manufacturers as its becoming
increasingly important for companies
to not only meet their legal obligations
but also remain competitive in the
global market place.”
- Andy Butterfield
We talk with Andy Butterfield, the Global Head
of Construction for BSI, who will present for
two days in The Business Intelligence Theatre.
A
ndy Butterfield
oversees British
Standards Institution’s
(BSI’s) network of regional
offices in 74 countries around
the world. BSI’s Product
Certification construction
sector services includes;
Kitemark Certification, CE
marking, Keymark, Watermark
and Benchmark.
He has 30 years of
experience in quality
assurance, testing and
certification, and is a qualified
Mechanical Engineer and ISO
9001:2000 Lead Assessor.
He explained his two-part
seminar will cover testing and
certification for two distinct
areas; product manufacturing
for the construction sector
(products which are supplied
to the construction sector
such as windows, doors, pipes,
fittings, concrete, cement) and
will also be discussing a new
area which is a certification of
processes and organizations
for digital technology in
construction such as BIM
(Building Information
Modeling).
He said: “The presentation
will focus upon the need
for effective standards and
assurance solutions which
support implementation and
adoption of standards – I
will also focus upon global
market access.”
He says being aware of the
standards and understanding
the benefits is vital across the
construction sector and he offers
a look back to the beginning
of the last century for a simple
explanation of why:
“The need for standards has
been an issue for well over
100 years and is perfectly
illustrated through the
formation of BSI,” he said.
“In 1901 the transport
sector was struggling with
a big problem with the
differing sections of steel
being manufactured for tram
lines. There were no standards
in place at the time and the
result was that there were in
excess of 75 different sizes of
steel section, which made the
construction of projects almost
impossible, as you can imagine
the waste in terms of time,
labour and materials would
have been significant.”
The solution came in
the form of Sir John Wolfe
Barry developing the very
first British Standards for
steel sections for tram
lines, and so the British
Standards Institution was
born. The result was truly
transformational effectively
reducing the number of steel
section types from 75 to
just six. The six makes the
process of construction far
easier, cost effective and
efficient.
“People face the same
challenges in today’s world,
whilst the processes and
Why understanding construction
material standards is vital…and
profitable
materials may have changed,
the same need for standards
is as relevant today and it was
back in 1901,” said Butterfield.
He explained that the BSI
Kitemark evolved within
two years, which enabled
organisations to demonstrate
that they met both product and
process standards and enabled
them to demonstrate this to
industry stakeholders and
supply chain partners.
Kitemark schemes are
available for many different
type of standards ranging
from British (BS), European
(EN), International (ISO) and
American (ASTM) standards
to standards which have been
specifically created where
there is no existing standard in
the market, known as Publically
Available Standards (PAS). BSI
is therefore able to help local
markets, such as the GCC
region, by creating Kitemark
certification schemes which are
relevant to the local issues.
“We actively assist
manufacturers in the
region to demonstrate their
commitment to quality and best
practice in order to secure a
commercial advantage through
differentiating their products
and services,” said Butterfield.
“I will structure my
presentation to include an
overview of what the BSI
Group does and how we
are structured to help with
global market access. I will
include pictures and a couple
of case studies as examples
of where we have helped in
the ME region. I will also be
explaining how standards are
helping to shape solutions for
current issues related to the
construction sector.” g
Andy Butterfield
STANDARDS & CERTIFICATIONS: WHAT YOU NEED TO KNOW ABOUT CONSTRUCTION PRODUCT TESTING PART 1 & 2
See page 54 for The business Intelligence Theatre

HALL 1 F21
De Boer Waterproofing
Solutions is a manufacturer
of waterproofing membranes
since 1922.
It said: “We focus on
innovative systems and cherish
long-term client relations. Our
passion is to produce high
quality waterproofing systems
for a multitude of applications
such as flat roofs, podium
decks, green roofs, tanking
and infrastructure projects.
“Through innovation, we
have continuously upgraded
our Duo High Tech
waterproofing membrane
range. This state of the art
waterproofing membrane
combines TPO-modified
bitumen with SBS-modified
bitumen in one layer. Duo
membranes have been
installed worldwide since
1989 and have a proven
durability in various
climate zones.” De Boer
Waterproofing Solutions will
be showing a wide selection of
waterproof membranes for a
variety of applications.
Duotherm warm roof
systems by De Boer. These
flat roof systems provide you
waterproofing and thermal
insulation in one system. The
roof built-up is designed
Guaranteed waterproof
wherever you need it
tailor-made to the building’s
requirements.
A great solution for
buildings that need a durable
waterproofing system with
energy cost saving features
in one. Available in different
colors and the top Duo
membrane can be left exposed
in different climate types. g
www.deboer.be
FOCUS C106
Traditional architectural
additions with 21st
century manufacture
Elite Décor Industry
produces a variety of
polyurethane stucco decor
collections by its own
designers and specifically to
meet customers’ orders.
Its most famous collections
of architectural decorative
mouldings made of
polyurethane are GRAND
DECOR and HARMONY,
which include more than
1,200 items: crown mouldings,
cornices, moldings, ceiling
roses, medallions, ceiling tiles,
and similar.
This product is free of
CFC, cyanides and asbestos
and boast a density of 250-
400 kg/m³ with the lowest
indoor VOC emissions.
It also produces fibreglass
columns, capitals, bases,
pedestals, domes and niches
from Elite Decor Industry
are satisfying combination
of modern-day technology
and low maintenance care.
Quality materials, excellent
workmanship and aesthetic
appeal make Elite Decor
products an exceptional value.
Elite Décor Industry
produces faux wood beams
based on polyurethane
structural foam. This is
a light and firm material
with excellent decorative
and consumer properties,
high rates of safety and
sustainability.
Prestige Decor exterior
architectural mouldings
(facade decoration) are made
of coated polystyrene. The
product does not contain
harmful substances. g
www.elitedecor.ua
DiTOIL® MIDDLE EAST FZE
PO Box 120435, Saif-Zone, Sharjah, UAE.
T +971 6531 2557 E info@ditoil.ae www.ditoilmefze.ae
EXHIBITOR NEWS

Italian company Ariston
Group, a world leader in
water heating solutions,
aims to achieve 80 per
cent of revenues from
renewable/energy efficient
products by 2020.
Ariston Thermo Group
will present its latest
sustainable technologies
at The Big 5 Dubai 2015.
Visitors to its stand can learn
about products and solutions
designed specifically for the
Middle East markets, with
a focus on performances
and energy saving. These
include heat pumps, solar
water heaters, electric water
heaters and gas boilers.
In addition to electric
water heaters for domestic
and industrial applications,
Ariston personnel will let
customers try the new range
of heat pump water heaters.
The latter guarantees an
energy saving of 75 per cent
compared to a traditional
electric water heater.
Solar water heaters will
have a special focus on
the Ariston stand, with
opportunities to discuss
the product with its design
manager so visitors can make
the most out of their visit. g
www.ariston.com
The future of
water heating
HALL 7 C290-C291
Spain’s Bellota
manufactured its first tool
more than 106 years ago.
Today, it is an international
group offering 18,000
products in 120 countries for
agricultural, gardening and
building sectors.
The company owns ten
ZABEEL HALL, Y181
manufacturing plants in
countries including Spain,
Denmark, USA, Mexico,
Colombia, Brazil and India. It
is going to launch a new TECH
Tile Cutter for large formats (up
to 42.2 inch) at this year’s show.
Visitors to its stand also
have access to cutting products
(tile cutters, scoring wheels,
tapes, pliers and diamond
discs), laying products (spacers,
rubber trowels, floats, spatulas,
mixers and levels) and cleaning
products (sponges, sponge
trowels and complements).
In addition, Bellota will
present more than 40 different
varieties of its safety footwear
lines including the latest TRAIL
and EXPLORE ranges. g
www.bellota.com
Agricultural
components
and tools
FEXIBILITY, TECHNOLOGY AND QUALITY MADE BY JORNS The new bending
tool geometry, hardenable to 55 HRC (1800 N/mm2
), leaves nothing to be desired.
Our range includes machines in lengths from 3 to 12,2 m and the bending capacity of
1,25 to 3 mm in steel (400 N/mm2
). Available with hydraulic material thickness adjustment,
SUPER HIGH SPEED and hem pretension with which the material spring back of an open hem
can be compensated in the middle of the sheet. The required protective devices according to
the EC Machinery Directive 2006/42/EC are a standard with us since 2010.
JornsAG CH-4932Lotzwil/Switzerland Phone+41(0)629198050 info@jorns.ch www.jorns.ch
We exhibit on the Big 5 in Dubai:
Swiss Pavillion
Zabeel Y153
We are also looking for local distribution
partners in different areas.
275°
EXHIBITOR NEWS

SPEAKER INTERVIEW
Multi-cultural management made
simple and successful
Date: Wednesday November 25, 2015
Time: 2:30pm
Where: The Business Intelligence Theatre
Who should attend?
Mid and senior level managers and executives who are tasked with managing an intercultural team in
a regional or multi-national market environment.
“Differences in
managementvary
from the person
who leads a team
and also, often
subconsciously,
the cultural
background of a
leader.”
- Beatrice Hunt
We speak to Beatrice Hunt, GM of BE Consultants International as she prepares for
her seminar on managing staff from a variety of backgrounds.
T
he wide diversity of
the workforce requires
skill, tact, and discreet
flexing of communication
styles to not increase the
barriers and walls that already
exist and that actually impact
clear communication,” says
Beatrice Hunt.
Her career has seen
her involved with people
from differing cultures and
backgrounds through her
work with NGOs. She has
lived in Dubai, Saudi Arabia
and Kuwait during the past
14 years.
She said: “I perceived that
there are many challenges
an executive has to cope and
contend with.
“Differences in management
vary from the person who
leads a team and also, often
subconsciously, the cultural
background of a leader can
influence the way he leads
a team. In the Middle East
region each company and
office is literally a hybrid of
many different nationalities,
languages, and cultures.
“Having everyone work
together and in harmony-
building consensus and esprit
de corps requires mastery
of intercultural competence,
emotional intelligence, and
conflict management.”
The MENA region
presents its own set of unique
challenges, says Hunt: “The
wide diversity of the work
force requires skill, tact,
and discreet flexing of
communication styles to not
increase the barriers and
walls that already exist and
that actually impact clear
communication.”
And her seminar will focus
on ensuring the best possible
management of those staff
aided by a new tool, she says.
“Our sister company Institute
for Leadership Development in
Berlin’s has a new tool, which
is called ‘4Cs of Leadership’
– it’s a diagnostic tool for
leadership and management
developed by the respected
Eckert business school in
Florida, USA.”
Hunt believes there are huge
benefits: “How a culturally
diverse workforce is more
efficient, I will explain in my
workshop.
“Diversity also brings
different areas of thoughts,
ideas, experiences on how to
accomplish things. It is always
good to also receive real
feedback to ensure keeping
everything on track to reach
whatever goal is being sought.”
And finally, she believes
that the Gulf offers real
opportunity for the right
businesses.
She said: “The GCC market
and the construction industry
is currently undergoing change.
The global oil spot price
might not recover to higher
levels, and that means public
spending will slow. It will be a
growing private sector that will
eventually win the day.
“Having a strong foundation
on cultural awareness, good
interpersonal communication
skills, empathy, and strong
emotional intelligence
will allow you to cherish,
profit, and learn from your
experiences in the Gulf.” g
Beatrice Hunt
MANAGING A CULTURALLY DIVERSE BACKGROUND TO OPTIMISE ORGANISATIONAL PERFORMANCE
See page 54 for The Business Intelligence Theatre programme

isinvolvedin:
• Electrical, Electromechanical and Civil
Engineering Construction
• Manufacturing and Marketing Electrical
Construction Products
• Allied Engineering Services
Tel. : + 966-92-000-6111
www.alfanar.com
Headquartered in Riyadh, Saudi Arabia, we operate construction and
manufacturing businesses, design & development centers and a host
of facilities in the Middle East and other countries.

From architectural
masterpieces like the Shard
and Gherkin to iconic
buildings such as the
Sydney Opera House and
Buckingham Palace, Coopers
Fire have been trusted to
protect the world’s most
prestigious buildings.
This year at The Big 5 it
will be displaying its range of
protective fire curtains:
The FireMaster Plus
insulating zone fire curtain
offers both integrity and
insulating zone so is a perfect
product for compartmentation
and protecting a means of
escape. The unique fabric
designed and engineered
by Coopers Fire has an
intumescent coating that
expands at 160 degrees
celsius thus creating a
Fire solutions by
the UK’s finest
HALL 2 B60
protection from radiant heat.
Developed and
manufactured by Coopers,
the SmokeStop smoke curtain
barrier is approved to provide
compartmentation and to
protect escalators and atria
in any standard commercial
building from smoke
migration and control smoke
for up to 30 minutes.
The FireMaster Horizontal
fire curtain is a perfect solution
for stairwells and atria in both
commercial and domestic
applications. Available in a
variety of sizes and offering
two hours fire protection.
FireMaster vertical
fire curtain. Coopers Fire
FireMaster A1 fire curtain is
compliant with BS 8524 Part
1 and offers over two hours
integrity.
FireMaster Concertina
fire curtain. Multi sided fire
curtain can be used to protect
stairways, escalators and atria.
Perfect for open plan
building designs as no
side guides or columns are
required. g
www.coopersfire.com
Pipe experts and
suppliers since 1998
The Bisan Group is a
supplier of steel pre-
insulated pipes across the
region for almost 20 years.
It stocks and supply
carbon steel pipes, butt-weld
fittings, flanges, flexible
joints, valves, malleable iron
fittings, stainless steel pipes
and fittings. we have proved
our experience and expertise
to provide maximum client
satisfaction to our buyers.
Bisan has a sound
infrastructure with a large
storage facility and the
ability to deliver bulk orders
smoothly and promptly.
It has branches across the
GCC and promises “quality
is the first priority”.
“Each product is rigorously
scrutinized and checked,
before dispatch. There is
an efficient quality control
check system to manage any
discrepancy.” g
www.bisantrading.com
HALL 1 G01
PMV B77
NFT has been reaching for the skies
for more than three decades
NFT is the first distributor
of tower cranes and hoists
in the GCC and is the sole
distributor of famous brands
like Manitowoc Potain, GJJ/
ORBIT and PEGA.
Born from a single man’s
vision and ambition, the
company is mostly specialised
in tower cranes, passengers
& materials hoists, as well as
other construction equipment
delivered by a highly qualified
technical team with a strong
emphasis on safety and safe-
work practices.
NFT is currently located
in Asia, Europe, Africa and
most recently Australia with
all global clients able to enjoy
a complete offering of its
products and services.
For more than 35 years,
the company has faced
engineering and logistic
challenges and has acquired
an excellent understanding
of stakes, constraints and
ways of working in the
construction business.
Today NFT’s team is
composed of more than 1000
qualified technicians and
employees, based across the
world. Its fleet is permanently
growing and now counts more
than 1,500 tower cranes, over
300 hoists and a complete
stock of available spare parts.
NFT’s strength resides
in the fact that it is able to
supply cranes or equipment
to any construction project
type or take up any technical
challenge. Its product portfolio
includes small self-erecting
cranes (700kg capacity/26m)
as well as much bigger slewing
cranes like the impressive
Potain MD 3200 able to carry
up to 80 tonnes. g
www.nftcrane.com

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