The document discusses how the music retail market is shifting from physical to digital/online formats due to factors like the rise of music piracy and digital music platforms. This transition has negatively impacted smaller music retailers and caused some like Real Groovy to liquidate, though larger retailers may have a better chance of survival by adapting. The move to online music accessed with a click of a mouse is affecting retail industries worldwide.

4. … plunge

5. digital media on the Internet

6. Like iTunes and Amazon.com

7. Such as Morpheus and Limewire

8. Offered by companies such as Vodafone

9. Media players, such as: Ipods and Mp3 Players and mobile phones

10. piracy for every music retailer.

12. Physical Market is in decline Digital/Online Markets rising

13. to have a small market compared to other countries such as … The United States of America

14. Big enough in New Zealand to impact ‘Real Groovy’, yet…

15. before digital media takes dominance in New Zealand as well

16. Liquidate in future.

17. but the demand for the source of music is gradually changing … Digital Music

20. Like the fashion of music and the ease of accessibility to music

21. on sales

22. which liquidated due to the move in the music market towards Online Music from Physical copies

23. JB HI-FI The Warehouse Ltd. Have a better chance of survival then ‘Real Groovy’ do if a complete shit of the market does occur, solely due to their larger sizes

24. by the click of a mouse, is affect individual retail industries world-wide

26. closing their Music section of their retail business to avoid major losses in the future.

27. All context from my Business 191 report. All images gathered from Google’s Image search engine.