Site Migration
•Download as PPTX, PDF•
0 likes•606 views
My presentation at Big Digital Adelaide on SIte Migration. Including HTTPS, new site design, CMS change & domain changes.
Report
Share
Report
Share
Recommended
Capcon 2010
B2B SEO presentation - from Capterra Conference 2010. Covering everything from keyword research, to link building, to promoting content, w/ some slides on "Google Instant" and how to track impact.
Measuring the Impact of Technical SEO
Check out the video recording of this webinar hosted by SE Ranking: https://www.youtube.com/watch?v=USABADeUvCg
About:
How do we measure the business impact of technical SEO? You will find out:
- How to find 404s and prove this is a problem
- What to do with redirects
- What is your website’s current speed and its impact on rankings and conversions
- What pages are missing from the index and why it is important to check
SearchLove London | Dave Sottimano, 'Using Data to Win Arguments'
From past experiences with data, Dave knows relying on your gut can be a mistake. Instead, we need to take comfort in the validation of solid data to ensure we’re making profitable decisions. Sharing real client examples, Dave will run through the essential steps: how to decide on a hypothesis, create conditions, and gather data.
What is Seo?
A short and crisp description of Search Engine Optimization explained for begineers and first timers.
Beyond php - it's not (just) about the code
Most PHP developers focus on writing code. But creating Web applications is about much more than just wrting PHP. Take a step outside the PHP cocoon and into the big PHP ecosphere to find out how small code changes can make a world of difference on servers and network. This talk is an eye-opener for developers who spend over 80% of their time coding, debugging and testing.
A Secret Algo Project (MozCast)
My presentation from MozCon 2012. The story of how we built MozCast, and what I learned from 6 months of storm-chasing the Google algorithm.
Advanced SEO
The document discusses using data and analytics to optimize SEO and website performance. It recommends tracking visitors from origin to sale using tools like Woopra and Google Analytics to determine how much visitors cost and how much revenue they generate. Goals, funnels and AdWords conversions can be tracked to analyze dropout rates and see which keywords perform best. The overall message is that data-driven optimization following the "Moneyball" approach can help websites compete effectively on a budget.
Search Engine Optimization Internet Marketing Rankings
This document is an internet competitive analysis report from Splinternet Marketing that was created on 11/21/2010. It analyzes the search engine rankings of Splinternet Marketing and its competitors for keywords like "internet marketing" across 20 search engines. It provides statistics on the number of listings in top positions and charts showing the distribution of rankings. It also lists the specific ranking positions found for URLs and keywords on each individual search engine.
Recommended
Capcon 2010
B2B SEO presentation - from Capterra Conference 2010. Covering everything from keyword research, to link building, to promoting content, w/ some slides on "Google Instant" and how to track impact.
Measuring the Impact of Technical SEO
Check out the video recording of this webinar hosted by SE Ranking: https://www.youtube.com/watch?v=USABADeUvCg
About:
How do we measure the business impact of technical SEO? You will find out:
- How to find 404s and prove this is a problem
- What to do with redirects
- What is your website’s current speed and its impact on rankings and conversions
- What pages are missing from the index and why it is important to check
SearchLove London | Dave Sottimano, 'Using Data to Win Arguments'
From past experiences with data, Dave knows relying on your gut can be a mistake. Instead, we need to take comfort in the validation of solid data to ensure we’re making profitable decisions. Sharing real client examples, Dave will run through the essential steps: how to decide on a hypothesis, create conditions, and gather data.
What is Seo?
A short and crisp description of Search Engine Optimization explained for begineers and first timers.
Beyond php - it's not (just) about the code
Most PHP developers focus on writing code. But creating Web applications is about much more than just wrting PHP. Take a step outside the PHP cocoon and into the big PHP ecosphere to find out how small code changes can make a world of difference on servers and network. This talk is an eye-opener for developers who spend over 80% of their time coding, debugging and testing.
A Secret Algo Project (MozCast)
My presentation from MozCon 2012. The story of how we built MozCast, and what I learned from 6 months of storm-chasing the Google algorithm.
Advanced SEO
The document discusses using data and analytics to optimize SEO and website performance. It recommends tracking visitors from origin to sale using tools like Woopra and Google Analytics to determine how much visitors cost and how much revenue they generate. Goals, funnels and AdWords conversions can be tracked to analyze dropout rates and see which keywords perform best. The overall message is that data-driven optimization following the "Moneyball" approach can help websites compete effectively on a budget.
Search Engine Optimization Internet Marketing Rankings
This document is an internet competitive analysis report from Splinternet Marketing that was created on 11/21/2010. It analyzes the search engine rankings of Splinternet Marketing and its competitors for keywords like "internet marketing" across 20 search engines. It provides statistics on the number of listings in top positions and charts showing the distribution of rankings. It also lists the specific ranking positions found for URLs and keywords on each individual search engine.
Search engine-optimization-internet-marketing-rankings
This is the latest search engine ranking report for www.SplinternetMarketing.com on keywords of search engine optimization, Internet marketing and some additional related phrases.
The site www.SplinternetMarketing.com has been live for only about 10 weeks and has already achieved page 1 results on Bing, Alta Vista and All The Web for the phrase search engine optimization. It has also earned page 3 for Internet marketing.
Seo search engine rankings for splinternet marketing-1-3-2011-compared
This document is an internet competitive analysis report created by Splinternet Marketing for Brian Bateman on January 3, 2011. It analyzes rankings for 13 keywords and 2 URLs on 20 search engines. The report finds that 116 listings moved up or are new, 33 did not change, and 79 dropped or moved down. It provides ranking data for each keyword and URL on each search engine, showing current position and change from the previous comparison date of November 29, 2010.
Understanding Google Analytics
An overview of Google's Analytics program and what business owners need to understand when looking at the data.
Crash Course in SEO
This document provides an overview of search engine optimization (SEO) tips and tools for promoting websites via search engines. It discusses optimizing for Google as the top search engine, important on-page and off-page optimization techniques, and emphasizes that SEO is about increasing organic search rankings through quality content and links rather than manipulative tactics. The document also announces a $250 prize drawing and solicits feedback to improve future presentations.
New microsoft word document
The SEO analysis found that Career Climb's primary keyword ("Resume Writing Services") does not appear in the top 100 Google search results and has a difficulty of 68%. It recommends changing the primary keyword to one of the following with lower difficulty: "Affordable resume writing services" (48% difficulty), "Cheap resume writing services" (49% difficulty), or "Executive Resume Writing Services" (37% difficulty). The Silver SEO package includes on-page optimizations like title, meta, heading and image tag optimizations as well as off-page activities like guest posts, social bookmarks, submissions and infographics to improve search rankings. Monthly reports will track analytics, keyword rankings, and off-page submissions.
Beyond php - it's not (just) about the code
Most PHP developers focus on writing code. But creating Web applications is about much more than just wrting PHP. Take a step outside the PHP cocoon and into the big PHP ecosphere to find out how small code changes can make a world of difference on servers and network. This talk is an eye-opener for developers who spend over 80% of their time coding, debugging and testing.
Internet Marketing Portfolia-Arokia-IT
Arokia is fully equipped with the technological expertise and can deliver open source social networking portal design services, along with a competent SEO team.
What Startup Execs Need to Know About SEO in 2017
This document summarizes key points from a presentation on SEO in 2017 given by Rand Fishkin. The main points are:
1) Google dominates online traffic referrals, increasing its share to over 64% in 2017. Facebook and other major sites lost traffic share.
2) Most search happens on Google, with the average user searching 3-4 times per day on desktop and mobile. Click-through rates are higher for organic than paid search on Google.
3) Ranking in traditional search results may no longer be enough, as over 18 unique types of search engine results pages now appear, reducing organic traffic to some sites.
4) SEO does not work for every organization depending on
ReadingSEO Master Deck - 1st August 2019
1) Ric Rodriguez discussed how search is shifting from discovery to answering users' questions directly. Zero-click searches that don't involve clicking on search results are increasing.
2) Traditional search based on accessibility, relevance and authority is one-dimensional. Search now involves direct answers, websites, meta search platforms, voice/chat interfaces and more.
3) Neural networks can help search engines understand intent and serve more relevant results by analyzing user behavior signals like clicks and bounces across different result types for a query. The information needed comes from analyzing language usage across the entire web.
SEO Surgery APAC #1
Slides covering my audit of an Australian eCommerce website with big crawling and indexing issues. Run by SEMrush.
Scott Schaper - KCDMA Bootcamp 2019
SEO (search engine optimization) provides value by exposing websites and their content to potential customers through organic search rankings. It works through on-page, off-page, and technical tactics to improve factors search engines like Google consider when ranking websites. While SEO can be mysterious and involve many layers, it is also measurable and data-driven. Done effectively over time, SEO can provide a competitive advantage through increased traffic, awareness, and impacts on other digital marketing efforts like PPC, blogging, and social media. The key is to measure results, research what tactics work best, and adapt to constant changes in search engine algorithms.
Persona Driven Keyword Research
The document discusses keyword research and strategies for understanding user intent. It provides tips for mapping keywords to user journeys and personas to gain deeper insights. Various tools for keyword research are also mentioned, including APIs that can be used to gather additional data without coding. Pivot charts and other visualizations are suggested to analyze keyword opportunities based on metrics like search volume and difficulty.
SEO in the Shed - Matt Hunt - Enter the Answer Engine and the Way of the Inte...
Matthew Hunt, SEO Consultant at Builtvisible, shows us how Google takes with one hand, stealing our traffic and taking over our industries, but gives with the other, offering us invaluable real estate and new conversion opportunities.
Search Engine Optimization - David Goebel at eMarketing Techniques
David Goebel discusses Search Engine Optimization 101 at the eMarketing Techniques Series at Corporate College
Seo rankings report for eagleinc.net 10 2010
The document is a search engine optimization report created by NetSolutions for Eagle Technology. It analyzes the search engine rankings of Eagle Technology and related keywords over three search engines: Google, Bing, and Yahoo. The report finds that keywords related to Eagle Technology, Milwaukee jobs, and Wisconsin jobs and recruiters have rankings in the top 30 search results on the first three pages across the search engines.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsThe Good the Bad and The Ugly of Marketing Measurement
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandMore Related Content
Similar to Site Migration
Search engine-optimization-internet-marketing-rankings
This is the latest search engine ranking report for www.SplinternetMarketing.com on keywords of search engine optimization, Internet marketing and some additional related phrases.
The site www.SplinternetMarketing.com has been live for only about 10 weeks and has already achieved page 1 results on Bing, Alta Vista and All The Web for the phrase search engine optimization. It has also earned page 3 for Internet marketing.
Seo search engine rankings for splinternet marketing-1-3-2011-compared
This document is an internet competitive analysis report created by Splinternet Marketing for Brian Bateman on January 3, 2011. It analyzes rankings for 13 keywords and 2 URLs on 20 search engines. The report finds that 116 listings moved up or are new, 33 did not change, and 79 dropped or moved down. It provides ranking data for each keyword and URL on each search engine, showing current position and change from the previous comparison date of November 29, 2010.
Understanding Google Analytics
An overview of Google's Analytics program and what business owners need to understand when looking at the data.
Crash Course in SEO
This document provides an overview of search engine optimization (SEO) tips and tools for promoting websites via search engines. It discusses optimizing for Google as the top search engine, important on-page and off-page optimization techniques, and emphasizes that SEO is about increasing organic search rankings through quality content and links rather than manipulative tactics. The document also announces a $250 prize drawing and solicits feedback to improve future presentations.
New microsoft word document
The SEO analysis found that Career Climb's primary keyword ("Resume Writing Services") does not appear in the top 100 Google search results and has a difficulty of 68%. It recommends changing the primary keyword to one of the following with lower difficulty: "Affordable resume writing services" (48% difficulty), "Cheap resume writing services" (49% difficulty), or "Executive Resume Writing Services" (37% difficulty). The Silver SEO package includes on-page optimizations like title, meta, heading and image tag optimizations as well as off-page activities like guest posts, social bookmarks, submissions and infographics to improve search rankings. Monthly reports will track analytics, keyword rankings, and off-page submissions.
Beyond php - it's not (just) about the code
Most PHP developers focus on writing code. But creating Web applications is about much more than just wrting PHP. Take a step outside the PHP cocoon and into the big PHP ecosphere to find out how small code changes can make a world of difference on servers and network. This talk is an eye-opener for developers who spend over 80% of their time coding, debugging and testing.
Internet Marketing Portfolia-Arokia-IT
Arokia is fully equipped with the technological expertise and can deliver open source social networking portal design services, along with a competent SEO team.
What Startup Execs Need to Know About SEO in 2017
This document summarizes key points from a presentation on SEO in 2017 given by Rand Fishkin. The main points are:
1) Google dominates online traffic referrals, increasing its share to over 64% in 2017. Facebook and other major sites lost traffic share.
2) Most search happens on Google, with the average user searching 3-4 times per day on desktop and mobile. Click-through rates are higher for organic than paid search on Google.
3) Ranking in traditional search results may no longer be enough, as over 18 unique types of search engine results pages now appear, reducing organic traffic to some sites.
4) SEO does not work for every organization depending on
ReadingSEO Master Deck - 1st August 2019
1) Ric Rodriguez discussed how search is shifting from discovery to answering users' questions directly. Zero-click searches that don't involve clicking on search results are increasing.
2) Traditional search based on accessibility, relevance and authority is one-dimensional. Search now involves direct answers, websites, meta search platforms, voice/chat interfaces and more.
3) Neural networks can help search engines understand intent and serve more relevant results by analyzing user behavior signals like clicks and bounces across different result types for a query. The information needed comes from analyzing language usage across the entire web.
SEO Surgery APAC #1
Slides covering my audit of an Australian eCommerce website with big crawling and indexing issues. Run by SEMrush.
Scott Schaper - KCDMA Bootcamp 2019
SEO (search engine optimization) provides value by exposing websites and their content to potential customers through organic search rankings. It works through on-page, off-page, and technical tactics to improve factors search engines like Google consider when ranking websites. While SEO can be mysterious and involve many layers, it is also measurable and data-driven. Done effectively over time, SEO can provide a competitive advantage through increased traffic, awareness, and impacts on other digital marketing efforts like PPC, blogging, and social media. The key is to measure results, research what tactics work best, and adapt to constant changes in search engine algorithms.
Persona Driven Keyword Research
The document discusses keyword research and strategies for understanding user intent. It provides tips for mapping keywords to user journeys and personas to gain deeper insights. Various tools for keyword research are also mentioned, including APIs that can be used to gather additional data without coding. Pivot charts and other visualizations are suggested to analyze keyword opportunities based on metrics like search volume and difficulty.
SEO in the Shed - Matt Hunt - Enter the Answer Engine and the Way of the Inte...
Matthew Hunt, SEO Consultant at Builtvisible, shows us how Google takes with one hand, stealing our traffic and taking over our industries, but gives with the other, offering us invaluable real estate and new conversion opportunities.
Search Engine Optimization - David Goebel at eMarketing Techniques
David Goebel discusses Search Engine Optimization 101 at the eMarketing Techniques Series at Corporate College
Seo rankings report for eagleinc.net 10 2010
The document is a search engine optimization report created by NetSolutions for Eagle Technology. It analyzes the search engine rankings of Eagle Technology and related keywords over three search engines: Google, Bing, and Yahoo. The report finds that keywords related to Eagle Technology, Milwaukee jobs, and Wisconsin jobs and recruiters have rankings in the top 30 search results on the first three pages across the search engines.
Similar to Site Migration (15)
Search engine-optimization-internet-marketing-rankings
Search engine-optimization-internet-marketing-rankings
Seo search engine rankings for splinternet marketing-1-3-2011-compared
Seo search engine rankings for splinternet marketing-1-3-2011-compared
SEO in the Shed - Matt Hunt - Enter the Answer Engine and the Way of the Inte...
SEO in the Shed - Matt Hunt - Enter the Answer Engine and the Way of the Inte...
Search Engine Optimization - David Goebel at eMarketing Techniques
Search Engine Optimization - David Goebel at eMarketing Techniques
Recently uploaded
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsThe Good the Bad and The Ugly of Marketing Measurement
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandFuture-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Recently uploaded (20)
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Site Migration
- 4. This ...
- 6. What Should Happen STEW ARTMEDIA.COM.AU
- 8. MAIN PROBLEMS WE SEE NoRedirects
- 9. NRL TEAMS DISAPPEAR FROM GOOGLE On 14/0 3/20 12, at 2:33 PM, XXXXX@melbournest orm.co m.au>wrot e: Hi Mat e, Need your t echnical advice, all t he sit est hat have been launched so f ar have lost all t heir search engine ranking. We don’t appear in any searches(can also t ry t he Broncos& St . George). No Redirects
- 10. NO REDIRECTS Check Google Search Console for Crawl Errors
- 14. INCREASED REVENUE 30%INCREASE IN GOOGLE TRAFFIC 40% INCREASE IN SPEED 400ms
- 17. AverageRank Export Ranking Data From Google Search Console Potential Traffic Keywords
- 19. When the Index says one number ... Index Bloat
- 20. When the Index says one number ... Index Bloat ... but the Sitemap says another Index Bloat
- 21. When the Index says one number ... Index Bloat
- 22. When the Index says one number ... Index Bloat GOLIVE
- 23. When the Index says one number ... Index Bloat
- 24. When the Index says one number ... Index Bloat
- 25. When the Index says one number ... Index Bloat
- 26. When the Index says one number ... Index Bloat
- 27. When the Index says one number ... Index Bloat
- 28. When the Index says one number ... Index Bloat Site Audits Know where you are before you start your journey.
- 29. When the Index says one number ... Index Bloat