Two Italian sisters, Lisa Sisco and Carolyn Berluti, started creating beaded bracelets as a creative hobby and way to gift their large family. They designed "Families" sets of 7 bracelets to represent each family member. Word of mouth popularity led to the bracelets becoming a coveted item sold in boutiques. Carolyn's daughter Ali recently joined the growing Family Jewels business full-time. The sisters use their jewelry company's success to support causes important to their family like orphan care in China and ovarian cancer research.