This document summarizes an analysis of investor behavior conducted at Moti Lal Oswal Financial Services Limited. The analysis surveyed investors to understand the factors that influence their investment decisions. It categorized investors based on demographic factors like age, gender, income, and occupation. The objectives were to understand investors' preferred asset classes, risk tolerance, investment goals, and market perceptions. The methodology included surveys, interviews, and statistical analysis of client data. Key findings will provide insights into investors' preferred investments, risk tolerance, goals, and market sentiments. Recommendations include providing more advice and education to investors to prevent large losses and designing tailored portfolio strategies. The analysis aims to improve investment products and services by better understanding clients.

1. INVESTORS BEHAVIOUR
ANALYSIS
AT
MOTI LAL OSWAL
FINANCIAL SERVICES
LIMITED (VCAP MONEY)
Presented by
Name: Ayushi Kumari Singh
Enrollment no: AJU/201068
Couse: BBA
Sec : B
Sem : V

2. I N T R O D U C T I O N
A survey was conducted to gather primary data to judge the factors that influence
investors before they invest in any of the investment tools and thus the first part of
the report scrutinizes the investor‟s perception and analyzes the relation between
the features of the products and the investors‟ requirements. With this back
ground an attempt has been made in this paper to categorize investors based on
various demographic factors such as age, sex, income level and occupation. It
also contains demographic factors and psychographic factors of an investor. Which
clearly gives idea how age, gender, income and occupation plays an important role
in taking any type of investment decision.

3. OBJECTIVE OF THE SURVEY
The objectives of the investor behavior analysis at VCAP Money are to gain a
deeper understanding of:
a. The investment behavior and preferences of clients, such as their preferred
asset classes, investment horizons, and risk tolerance.
b. The investment goals and risk tolerance of clients, as these factors play a key
role in determining investment behavior.
c. The market sentiments and perception of clients, including their views on market
trends, risks, and opportunities.

4. R E S E A R C H M E T H O D O L O G Y
The methodology used for this analysis may include a
combination of surveys, interviews, and statistical
analysis of client data. The data collected will be
analyzed to identify trends and patterns in investment
behavior and market perception. For example, the data
may be analyzed to determine the average investment
portfolio allocation of VCAP Money clients, or to assess
their views on the current state of the financial markets.

5. F I N D I N G S
The findings of the analysis will provide valuable insights into the
investment behavior and preferences of VCAP Money clients. These
insights may include:
a. The preferred asset classes and investment strategies of clients.
b. The level of risk tolerance among clients.
c. The investment goals and objectives of clients.
d. Market sentiments and perception of clients, including their views on
market trends and risks.

6. R E C O M M E N D A T I O N S
• As most of investors are not clear with the investing decisions they
tend to take wrong investing decisions and finally they make huge
loss. Hence VCap Money should come up with some strategy where
they can give free advice or seminar to their new customer so that
they get trapped into huge loss. MOSL can design such portfolio
which can suit an investor‟s opinion.

7. CONCLUSIO
N
The investor behavior analysis at VCAP Money will provide
valuable insights that can be used to improve the investment
products and services offered by the company. The findings of
this analysis can be used to develop tailored investment
strategies for clients based on their investment goals, risk
tolerance, and market perception. Additionally, this analysis
will help VCAP Money to better understand its clients and
make informed decisions about its overall investment strategy.

8. THANKS