IMPACT OF DEMONITISATION ON REAL ESTATE SECTOR

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Vaibhav Randhai

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IMPACT OF
DEMONETISATION ON
REAL ESTATE INDUSTRY
PRESENTED BY
MMS B, ROLL NO. 72
PANKAJ DHAMAPURKAR
MENTOR
PROF. RAJIV GATNE

10, BLOCK 1, EMERALD PLAZA,
HIRANANDANI MEADOWS,
THANE WEST – 400610.
• RESIDENTIAL OUTRIGHT
• RESIDENTIAL RENTAL
• COMMERCIAL OUTRIGHT
• COMMERCIAL RENTAL

OBJECTIVES
• TO UNDERSTAND THE IMPACTS OF
DEMONETIZATION & REMONETIZATION
• TO UNDERSTAND THE EFFECTS OF RERA
(REAL ESTATE REGULATION ACT 2016)
• TO GET PRACTICAL EXPOSURE OF VARIOUS
THINGS INVOLVED IN REAL ESTATE INDUSTRY

METHODOLOGY USED
• SOURCES OF DATE : PRIMARY &
SECONDARY
• NATURE OF RESEARCH : EXPLORATORY
• DATA COLLECTION METHOD : QUALITATIVE
& QUANTITATIVE
• DATA COLLECTION TECHNIQUE : SURVEY
• DATA COLLECTION TOOL : QUESTIONNAIRE
• SAMPLE SIZE : 50

CHALLENGES FACED
• TO HANDLE PREMIUM CUSTOMERS
• TO ACHIEVE DAILY TARGET (DATA EXTRACTION + CAL
• TO WORK ON DIGITAL MARKETING STRATEGY

OVERCOME
• ACHIEVE TARGET ANYHOW
• PLAN OF ACTION FOR DIGITAL MARKETING

ANNUAL INCOME
8.00%
34.00%
58.00%
6.00%
0.00%
0%
10%
20%
30%
40%
50%
60%
70%
below 10 lacs 10 lacs to 20
lacs
20 lacs to 50
lacs
50 lacs to 1 cr 1 cr above

HOW DO YOU COME TO KNOW ABOUT
ROYALTI?
22.00%
64.00%
0.00%
14.00%
0%
10%
20%
30%
40%
50%
60%
70%
JustDial Reference Office Board/
Poster
Existing Client

WHICH E-COMMERCE WEBSITE DID YOU TRY
FOR PROPERTY DEALING?
34.00%
40.00%
12.00%
6.00%
8.00%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Mgicbricks.com 99acres.com quickr.com Housing.com No broker.com

HOW IS THE IMPACT OF
POLITICAL/ECONOMICAL CHANGES ON REAL
ESTATE ? E.G.
DEMONETIZATION/RERA/ELECTION
58.00%
33.00%
9.00%
0%
10%
20%
30%
40%
50%
60%
70%
Positive Negative Neutral
Mean : 1.500 | Confidence Interval @ 95% : [1.119 - 1.881]

65.00%
35.00%
0.00% 0.00%
0%
10%
20%
30%
40%
50%
60%
70%
Residential Outright Residential Rental Commercial
Outright
Commercial Rental
WHAT KIND OF DEAL DO WANT TO MAKE
WITH ROYALTI?

LEVEL OF SATISFACTION
40.00%
60.00%
0.00%
0%
10%
20%
30%
40%
50%
60%
70%
Very Satisfied Satisfied Not Satisfied
Mean : 1.750 | Confidence Interval @ 95% : [1.398 - 2.102]

KEY LEARNINGS
• VALUE ADDITION IN EVERY WORK
• QUICK IMPACT OF POLITICAL
DECISION ON REAL ESTATE
• MAINTAIN GOOD RELATION WITH
CLIENTS

RECOMMENDATIONS
• ROYALTI SHOULD PROMOTE THEIR
BUSINESS ON ALL POSSIBLE DIGITAL
PLATFORMS
• TO MEET ASSOCIATE BUILDERS &
DEVELOPERS ON MONTHLY BASIS
• FOCUS MORE ON COMMERCIAL PROPERTIES

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IMPACT OF DEMONITISATION ON REAL ESTATE SECTOR

1. IMPACT OF DEMONETISATION ON REAL ESTATE INDUSTRY PRESENTED BY MMS B, ROLL NO. 72 PANKAJ DHAMAPURKAR MENTOR PROF. RAJIV GATNE

2. 10, BLOCK 1, EMERALD PLAZA, HIRANANDANI MEADOWS, THANE WEST – 400610. • RESIDENTIAL OUTRIGHT • RESIDENTIAL RENTAL • COMMERCIAL OUTRIGHT • COMMERCIAL RENTAL

3. OBJECTIVES • TO UNDERSTAND THE IMPACTS OF DEMONETIZATION & REMONETIZATION • TO UNDERSTAND THE EFFECTS OF RERA (REAL ESTATE REGULATION ACT 2016) • TO GET PRACTICAL EXPOSURE OF VARIOUS THINGS INVOLVED IN REAL ESTATE INDUSTRY

4. METHODOLOGY USED • SOURCES OF DATE : PRIMARY & SECONDARY • NATURE OF RESEARCH : EXPLORATORY • DATA COLLECTION METHOD : QUALITATIVE & QUANTITATIVE • DATA COLLECTION TECHNIQUE : SURVEY • DATA COLLECTION TOOL : QUESTIONNAIRE • SAMPLE SIZE : 50

5. CHALLENGES FACED • TO HANDLE PREMIUM CUSTOMERS • TO ACHIEVE DAILY TARGET (DATA EXTRACTION + CAL • TO WORK ON DIGITAL MARKETING STRATEGY

6. OVERCOME • ACHIEVE TARGET ANYHOW • PLAN OF ACTION FOR DIGITAL MARKETING

7. FINDINGS AND ANALYSIS

8. ANNUAL INCOME 8.00% 34.00% 58.00% 6.00% 0.00% 0% 10% 20% 30% 40% 50% 60% 70% below 10 lacs 10 lacs to 20 lacs 20 lacs to 50 lacs 50 lacs to 1 cr 1 cr above

9. HOW DO YOU COME TO KNOW ABOUT ROYALTI? 22.00% 64.00% 0.00% 14.00% 0% 10% 20% 30% 40% 50% 60% 70% JustDial Reference Office Board/ Poster Existing Client

10. WHICH E-COMMERCE WEBSITE DID YOU TRY FOR PROPERTY DEALING? 34.00% 40.00% 12.00% 6.00% 8.00% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Mgicbricks.com 99acres.com quickr.com Housing.com No broker.com

11. WHAT ARE THE FACILITIES DO YOU CONSIDER WHILE BUYING ANY PROPERTY? 28.00% 25.00% 21.00% 18.00% 1.00% 7.00% 0% 5% 10% 15% 20% 25% 30% Society's Amenity Interior Design Extra Facilities e.g. Hospitals, Highway, Shops Parking Space Vastu - Door Facing Developer's & Builder's Brand

12. HOW IS THE IMPACT OF POLITICAL/ECONOMICAL CHANGES ON REAL ESTATE ? E.G. DEMONETIZATION/RERA/ELECTION 58.00% 33.00% 9.00% 0% 10% 20% 30% 40% 50% 60% 70% Positive Negative Neutral Mean : 1.500 | Confidence Interval @ 95% : [1.119 - 1.881]

13. 65.00% 35.00% 0.00% 0.00% 0% 10% 20% 30% 40% 50% 60% 70% Residential Outright Residential Rental Commercial Outright Commercial Rental WHAT KIND OF DEAL DO WANT TO MAKE WITH ROYALTI?

14. LEVEL OF SATISFACTION 40.00% 60.00% 0.00% 0% 10% 20% 30% 40% 50% 60% 70% Very Satisfied Satisfied Not Satisfied Mean : 1.750 | Confidence Interval @ 95% : [1.398 - 2.102]

15. KEY LEARNINGS • VALUE ADDITION IN EVERY WORK • QUICK IMPACT OF POLITICAL DECISION ON REAL ESTATE • MAINTAIN GOOD RELATION WITH CLIENTS

16. RECOMMENDATIONS • ROYALTI SHOULD PROMOTE THEIR BUSINESS ON ALL POSSIBLE DIGITAL PLATFORMS • TO MEET ASSOCIATE BUILDERS & DEVELOPERS ON MONTHLY BASIS • FOCUS MORE ON COMMERCIAL PROPERTIES

17. THANK YOU

IMPACT OF DEMONITISATION ON REAL ESTATE SECTOR

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