2. Agenda
 Objective
 Scope
 Amenities
 Organizational Structure
 Layout Plan
 Work Breakdown Structure
 Work Scheduling
 Gantt Chart
 Cost Estimation
 Cost Benefit Analysis
 Return on Investment
 Risk Management
 Marketing
 References
 Summary

3. Objective
 We are assigned to oversee and manage the
construction of an Outlet Mall in Eastchester, NY.
 It consists mainly of outlet stores and a food court.
 The outlet mall comes with lavish parking surrounding
it.

4. Scope
 Specifications for Mall:
 135,000 square feet
 Budget:
 Land, Excavation, and Landscaping: $26,000,000
 Infrastructure: 48,250,000
 Time Required 364 days
 Capacity:
 62 stores
 8 food units
 ATM, restrooms, office space
 Specs for Parking Lot:
 150,000 square feet
 1200 spaces
 Budget: $29,000,000
 Total Cost for Mall, Land, and Parking Lot: $103,250,000

5. Advantages and Disadvantages
The mall’s location is in the center of four populated towns in New
York, which means a lot of customers will be visiting the mall.
Mall
Location
White plains
Yonker
s
Mt Vernon New
Rochelle

6. Since it is a populated area, there is a lot of competition
as well as local businesses.
Main Disadvantage

7. Yonkers White Plains New Rochelle Mount Vernon
Agree 136,856 39,850 60,000 35,000
Disagree 40,000 15,000 12,000 20,000
Have no idea 23,144 5,150 8,000 15,000
Total population 200,000 60,000 80,000 70,000
0
50000
100000
150000
200000
250000
Yonkers White Plains New Rochelle Mount Vernon
Agree
Disagree
Have no idea
Total population
Survey

8. "Populated area with a lot of middle class families” & “Easy
transportation to the mall with metro north”. We can guarantee the
customer resource.
Main Focus

9. Amenities
 Food Court
 Restrooms
 Management Office
 Video Wall
 Atm
 Parking Lot

10. Organizational Chart
Keith Hanks
Project Manager
Daniel Jonson
Financial Analyst
Christian
Baczynski
Financial Engineer
Gerard Patel
Relations Manager
Giselle Martinez
Construction
Manager
Liza Roberts
Civil Engineer

11. Layout

12. Mall Map

13. Parking Lot Layout

14. Work Breakdown Structure
Construction
Pre Phase
Designing
Mall Design
Approve Plan
Recommendation
Planning and
Permission
Look for
construction
company
Select Company
Permission to buy
Permission to build
Interviews
Hire Employees
Construction
Phase
External
Construction
Buy Materials
Demolition
Internal
Construction
Excavation
Steel Erection
Walls, ceiling and
windows
Services
Plumbing
Electrical wiring
Finishing
Painting
Parking lot
Cleaning &
Accessibility

15. Schedule & Estimated Time

16. COST DISTRIBUTION
Land
Internal
Construction
External
Construction
Materials
Used
Labor
Maintenance
Plan

17. COST BENEFIT
REPRESENTATION
Benefits Year 1 Year 2 Year 3 Year 4
Advertisements $ 1,500,000 $ 1,750,000 $ 2,000,000 $ 2,250,000
Lease $ 45,000,000 $ 52,000,000 $ 58,500,000 $ 64,250,000
Food $ 2,000,000 $ 2,150,000 $ 2,250,000 $ 2,680,000
Parking
Total Benefits $ 48,500,000 $ 55,900,000 $ 62,750,000 $ 69,180,000

18. REPRESENTATION
0
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
Year 0 Year 1 Year 2 Year 3 Year 4
Total Cost(in $)
Benefits(in $)

19. COST BENEFIT ANALYSIS
 Process for calculating and comparing costs and
benefits of a project. Has two purposes:
 To determine if it is sound investment.
 It involves comparing the total expected cost
against the total expected benefits.
 Total Cost: $103,250,000
 Total Benefits: Year 1: $ 48,500,000
Year 2: $ 55,900,000
Year 3: $ 62,750,000
Year 4: $ 69,180,000

20. RETURN ON INVESTMENT
The formula is given by:
 It is a very simple and popular method.
 If the investment does not have a positive ROI then the
investment should not be undertaken.

21. RETURN ON INVESTMENT
 Total Investment: $ 103,250,000
 Gain from Investment: $ 137,330,000
(for four years)
137,330,000 – 103,250,000
ROI =
103,250,000
ROI = 33%

22. Type Risk Plan
Environmental Weather changes Add contingency
days
Legal People not
licensed using
dangerous
machinery
Hire certified
people and make
the rest sign a
document for
safety
Financial Increased in the
estimated cost
(building material,
more days than
expected)
Make sure there
is an escalation
clause in the
contractor’s
agreement
Risk Management

23. Marketing
• Flyers around the city.
• Local radio and magazines.
• Rent human billboards in target
cities (Yonkers, White Plains, New
Rochelle, Mount Vernon)
• Sponsor the charity for children’s
hospital in Yonkers.(85% of
American say they have a more
positive image of a product or
company when it supports a cause
they care about)
• We get our Logo and AD message
printed at the train station.
• Advertise on the side of the trucks.
• We post a QR code AD linked to
our website in a high traffic area.

24. References
• www.en.wikipedia.org
• www.bizjournals.com
• www.slideshare.net
• www.google.com