Singulair promotional writing (with BRC) written while working at Merck Frosst Canada.

1. Fall, 2007
Dear Colleague,
We want to take a few minutes to personally thank you for your past and continued
participation in the Asthma in the Young Child (AIYC) workshop. As an integral part of the
AIYC program, we are happy to fulfill your request for our new 2007 slide-kit. We believe this
updated kit is a comprehensive and exciting program illustrating the difficulty and importance
of the early diagnosis of asthma in young children. The kit now includes data from some
important recent studies to assist in your treatment decisions. We are pleased to provide it
based on the need for up-to-date information regarding emerging treatment strategies in young
asthmatics. The second section of the kit describes principles of small group learning, the role
of the doctor as facilitator, some common problems you may encounter during these
interactions, and provides guidance on how to deal with these challenges.
We hope that this program offers you the preparation necessary to facilitate small group
discussions on this important topic. Further cases can be developed by you and your colleagues
to meet local needs. Your assistance is instrumental in bringing this knowledge to our
colleagues and the community. We hope that the material will be helpful and that you
and your colleagues enjoy this aproach to continuing education.
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Sincerely,
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Wade Watson, MD, FRCPC Allan Becker, MD, FRCPC
Professor of Pediatrics Professor and Head
Dalhousie University Section of Allergy and Clinical Immunology
Head, Division of Allergy Department of Pediatrics and Child Health
IWK Health Centre University of Manitoba

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Wade Watson, MD, FRCPC
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Professor of Pediatrics
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Dalhousie University
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Head, Division of Allergy
IWK Health Centre
5850/5980 University Avenue
P.O. Box 9700
Halifax, NS, B3K 6R8
CANADA

3. Dear Colleague,
Thank you for your past participation in the “Asthma in the Young Child” workshop. I would like
to offer you an updated version of the 2007 slide kit, a comprehensive program illustrating the
difficulty and importance of the early diagnosis of asthma in young children.
We believe this updated kit is a comprehensive and exciting program illustrating the difficulty and
importance of the early diagnosis of asthma in young children. The kit provides critical data from
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clinical studies to assist in your treatment decisions. We are pleased to provide it based on your
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need for up-to-date information regarding emerging treatment strategies in young asthmatics.
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Please check (√) the box if you wish to receive your copy of the
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2007 Revision of Asthma in the Young Child: Small Group Interactive Facilitation Training.
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No postage is necessary.
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Wade Watson, MD, FRCPC Allan Becker, MD, FRCPC
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Doctor’s Signature