Single Optin Vs Double Optin - Which setting to choose? One of the biggest confusion which setting up your list is in choosing between a single optin and a double optin and why. Double optin has its own advantages, the biggest one being "checking your spam complaints". Because when you know that people have clicked on a confirmation link, they really want to be on your list and that way your spam complaints will be lower. But is double optin the best option? Read on to find out.. Visit http://dkspeaks.com for more indepth articles and tips.

1. Single Optin Vs Double Optin – What to Choose?
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2. A double optin is when you need a subscriber to take 2 actions before they can be
added to an optin list..
Subscriber Opts
in on your Optin
form to receive
your FREEBIE!
They receive an
email asking
them to Confirm
their decision to
Optin
Subscriber clicks
on the
“Confirmation”
link and gets
added to your
list
They are taken to a Download
Page to download the FREEBIE
or, gets an Email with the
Download Link..
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3. A Single Optin doesn’t require the subscriber to confirm their subscription. They
are straight away added to your list, after they enter their details in the Optin
Form…
Subscriber Opts in on
your Optin form to
receive your
FREEBIE!
They are taken to a “Thank You”
Page, where they are told about
how they will receive their
download or, they are taken to a
“Download Page” from where
they can download their
FREEBIE.
Subscriber receives
their FREEBIE and
are added to your list
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4.  You want to ensure that only Subscribers who are really interested are the only
ones joining your list
 You want to keep Spam Complaints to the minimum
 Ensure that open rates are high and so are click through rates
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5.  Not everybody will open their emails and click on the Confirmation link
 Conversions will be down by almost 50%
 Some good Subscribers might also lose out if your emails land in their SPAM box
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6.  Better Conversions
 Lower CPA (Cost per acquisition)
 Faster growth of your lists
 Less annoying for your Subscribers
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7.  You might see higher spam complaints
 You might have some disinterested folks in your list
 You open rates might be poor
 People might enter invalid or, fake email addresses
 Carry unnecessary baggage and pay for Autoresponder fees
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8. If conversion is your focus, then single optin is the way
to go.
For eg: - when you are buying SOLO ads or, running
giveaways, it is recommended that you use a Single
Optin.
Once you have people on your list, you can go about
filtering it.
But for optin forms on your blogs and websites, you can
use a double optin. Though I prefer to use single optin
in this case as well.
VERDICT:
I recommended single optin in all list building efforts
unless you think you are getting into a high volatile
market where the SPAM could be very high.
Which one to choose and why?
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9. For most part the reason for the higher SPAM complaints and low open rates in list
built using Single Optin is “lack of engagement”.
Also people might forget who you are and where they entered their email address to
receive those emails from you..
Overcoming all the negative aspects of Single Optin involves addressing these
issues..
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10.  Download email has to introduce you along with a photograph
 The “Welcome email” has to introduce you along with a photograph and provide
value.
 Keep showing your face so that they don't forget you
 Keep cleaning your emails regularly
 Send your downloads directly to the inbox of your subscriber. Don’t redirect to the
download page to avoid SPAMMERS getting hold of your downloads.
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11. You saw that every positive aspect of a double optin can
also be introduced into a single optin as well.
So doing that PLUS all the positives of single Optin
make Single Optin the best option to go with.
Hence I strictly recommend using Single Optin in Your
List Settings.
Which one after all?
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12. http://dkspeaks.com 12
2 simple steps.. Go to List Settings > Confirmed Optin > Scroll down to “Require Optin” and
Diable Confirmed Optin

13. Our favourite email autoresponder is Aweber. It is simple to use, cost effective and
has a friendly support team.
You can get a FREE trial today!
Visit the below link or, click the link in the description box!
http://dkspeaks.com/get/aweber
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