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Republic of Singapore
  RepublikSingapura
     新加坡共和国
  XīnjīapōGònghéguó


SiṅkappūrKuṭiyarasu
República de Singapur
PROPOSED DESTINATION
PROPOSED DESTINATION




Singaporeis a southeast Asian city-state of the southern tip of the Malay Peninsula.
The country is highly urbanized with very little
primary rainforest remaining.




Singapore is well known for their skyscrapers and
malls, but this city-state of Singapore it’s recognized
for their wildlife and rainforest.
Characteristics
 An island country made up of 63 islands
 Four official languages: Malay, Chinese, English
    and Tamil
   Second in the world in population density
   Total population 5,183,700
   Typical Southeast Asian kind of weather:hot and
    humid climate
   Multicultural place
History
  •Differentcultures: chinese, indian, malaysian
  and occidental

  •Formerbritishcolony

  •Singapore has beenindependentsince 9th
  August 1965

  •The 4th mostimportantfinancial center of
  theworld

  •Strategic place for the exchange of goods
Touristattractions
 Mix of landscapeslikecosmopolitancity and jungle
 F1 Singapore GP
 Shopping paradise (37 shopping malls)
 Cultural tour (Chinatown, Little India,
  ArabicStreet, Colonial neighborhood…)
 Culinary capital of Asia
 Opportunityforinvestment
RESEARCH OBJECTIVES
 Toknowthe actual positioning of Singapore
 Topreviewthefuturesituation




                     SINGAPORE…?
 Tosearchthereasonswhypeoplevisittherepublic.
 TomakeSingapore a
 recognisedcosmopolitancityaroundtheworld
Primary Research
Methodologies

 Questionnairewithquantitativeresults


 Interviews to a professionalprofile


 Focusgroup
Secondary Data Sources

 Academicpapers


 Blogs


 Travel guides


 Newspapers, documentaries…
ResearchParticipants
 QUESTIONNAIRES:
  Groups that visited the Republic or not
  Age: 25-50
  Urban people
  Different nationalities
ResearchParticipants
 INTERVIEWS:
  Workers at agency travels ( to get information about
  how they sell Singapore)
Research Participants
 FOCUS GROUP:
  Information online through blogs or social networks.
Research Schedule
                            PLAN RESEARCH
 PART 1 - Theresearchbrief and proposal
 Proposeddestination                Secondweek
 PART 2- TheacademicDiscussion: LiteratureReview
 Search in academicpapers           Fifthweek
 PART 3- Data Collection
 -                                  Sixth week
 Researchinformationtomakequestio   Seventh week
 nnaires
 -Do thequestionnaires
PLAN RESEARCH

PART 4- Data Analysis&Evaluation
-Analysethequestionnairesresults   Eighthweek
-Make charts                       Ninthweek
PART 5-Researchfindings&outlinerecommendations
Explaintheconclusionsbasedontheo   Eleventhweek
bjectives.

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Singapor edef