Sin Magazine aims to celebrate taboo subjects and behaviors typically seen as "bad" or sinful. Its target audience is single men and women ages 20 to 35 who enjoy fashion magazines and exploring their human nature without guilt. The magazine will have a sinful yet tasteful tone, using guide words like "wrong," "hell," "taboo," and "rock" to portray a personality that basks in feeling no guilt for sinful behaviors.

1. Sin Magazine
Creative Brief
By, Barbara Paz

2. Overview
Mission Statement
Sin is a celebration of the bad, the
taboo. It is a party for cupcakes,
homosexuals, liars, cheaters, and
sex. It is a desire to rock, to live,
and to get away with it. Sin basks
in the ability to feel no guilt. It is an
ode to our humainity, a study of
our nature. Hope you, who profit
from out sinful nature, will join us in
exploring it.

3. Audience Both men and women ages twenty to
thirty-five would enjoy reading Sin Magazine.
These adults would be single and
independent with the habit of buying fashion
magazines on a weekly basis.

4. Guide Words, Tone and Personality wrong, hell, easy, taboo, rock
Sinful, tasteful, chic, ugly, beautiful,