Creative brief on magazine idea (Sin Magazine).

1. Sin Magazine
Creative Brief
By, Barbara Paz

2. Overview
Mission Statement
Sin is a celebration of the bad, the
taboo. It is a party for cupcakes,
homosexuals, liars, cheaters, and
sex. It is a desire to rock, to live,
and to get away with it. Sin basks
in the ability to feel no guilt. It is an
ode to our humainity, a study of
our nature. Hope you, who profit
from out sinful nature, will join us in
exploring it.

3. Audience Both men and women ages twenty to
thirty-five would enjoy reading Sin Magazine.
These adults would be single and
independent with the habit of buying fashion
magazines on a weekly basis.

4. Guide Words, Tone and Personality wrong, hell, easy, taboo, rock
Sinful, tasteful, chic, ugly, beautiful,

5. General 1X 3X 6X 9X 12X 18X 24X 30X 36X 48X
Rates
Full Page 128,050 124,210 121,645 115,240 112,685 108,845 105,000 102,445 99,875 96,040
2/3 Page 97,320 94,402 92,450 87,590 85,645 82,720 79,800 77,850 75,907 72,985
1/2 Page 89,650 86,960 85,170 80,680 78,895 76,205 73,515 71,720 69,925 67,235
1/3 Page 58,785 58,785 65,700 62,240 60,860 58,785 56,710 48,485 53,945 45,455
Second 160,095 155,295 152,095 144,080 140,885 136,085 131,275 128,080 124,875 120,070
Cover
Third 140,860 136,635 133,805 126,770 123,950 119,725 115,505 112,680 109,865 105,650
Cover
Fourth 166,465 161,474 158,140 149,820 146,495 141,495 136,505 133,170 129,850 124,850
Cover
Sin Magazine is delivered in a “8 1/4’ x 11 1/8’’ format size. e ultra-glossy pages lend themselves to capturing each subject
at it’s sharpest and most stunning, boldly showcasing photography, design, and words without any contrived formality, there are
approximately 150 pages in each issue.

6. Please supply materials to the following specifications to ensure Preferred Material Preparation:
accurate reproduction.
> PDF X1a-the file MUST meet the PDF X-1a file
standard. Information regarding PDF X1a and how to
*NOTE: All ads require a high resolution “contract
prepare PDF files are available upon request.
quality” proof.
MACINTOSH FORMAT ADS
>We also accept high resolution, flattened PDF files.
>Sin Magazine is printed by high-speed web offset at a
>We DO NOT accept Microsoft Word, Adobe InDesign
resolution of 300dpi/150lpi, and perfect bound.
or QuarkXPress files.
>Folding and trimming are subject to variation.
>Do not use RGB art. Keep all colors CMYK. Keep any
Black/Grey type as one-color black (no four color black
>Text type should be a minimum of 8 point. Reverse type
text).
less than 12 point is not suitable for reproduction. Sin
Magazine is not responsible for reproduction of type sizes
>Digital files supplied on CD, or DVD.
smaller than those mentioned for thin, serif type.
Material Shipment:
>UCR (295% max.)
Please send all advertising material contracts and insertion
orders to the address below by the respective closing dates.
>All ads with bleed must have 1/4” bleed on all 4 sides.
Sin Magazine United States Attn. Advertising Sales
Crop/registration marks should also have an offset of
1367 Willow Street, Suite 666
1/4” (18pts) beyond Trim.
New York, New York 10075
Tel: (212) 772-7799
Fax: (212) 773-7788

7. Space Bleed Non-Bleed Trim Live
Full Page 8 1/4” x 11 1/8” 7” x 10” 8” x 10 7/8” 7 1/2” x 10 3/8”
2/3 Page Vertical 5 1/4” x 11 1/8” 4 5/8” x 10” 5” x 10 7/8” 4 1/2” x 10 3/8”
1/2 Page Vertical 4 1/8” x 11 1/8” 3 1/2” x 10” 3 7/8” x 10 7/8” 3 3/8” x 10 3/8”
1/3 Page Vertical 2 7/8” x 11 1/8” 2 1/4” x 10” 2 5/8” x 10 7/8” 2 1/8 x 10 3/8”
1/3 Page Square 5 1/4” x 5 5/8” 4 5/8” x 4 7/8” 5” x 5 3/8” 4 1/2” x 4 7/8”
1/2 Page 5 1/4” x 8” 4 5/8” x 7” 5” x 7 3/4” 4 1/2” x 7 1/4”
General Mechanical Requirements:
Method of Production:
All sections of Sin Magazine are printed on high-speed web offset presses.
Consequently, folding and trimming are subject to variation. Text type should
be a minimum of 8 points. Reverse type of less than 12 points is not suitable
for reproduction.

8. Space Reservation Electronic Copy On Newsstands
January Oct 26, 2008 Oct 31, 2008 Dec 7, 2009
February Nov 16, 2008 Nov 21, 2008 Jan 4, 2009
March Dec 7, 2008 Dec 21, 2008 Feb 1, 2009
April Jan 18, 2009 Jan 23, 2009 Feb 29, 2009
May Feb 20, 2009 Feb 25, 2009 Apr 4, 2009
June Mar 19, 2009 Mar 26, 2009 May 2, 2009
July Apr 16, 2009 Apr 22, 2009 May 30, 2009
August May 16, 2009 May 21, 2009 Jun 27, 2009
September Jun 17, 2009 Jun 20, 2009 Aug 1, 2009
October Jul 17, 2009 Jul 23, 2009 Aug 29, 2009
November Aug 20, 2009 Aug 26, 2009 Oct 3, 2009
December Sep 24, 2009 Sep 30, 2009 Nov 7, 2009