SlideShare a Scribd company logo
ADVERTISING | STRATEGY
prepared by
Christofer Felix
KEY|FACT
People buy
Zenfone 5
to get both
up to date
features
and elegant
appereance in
affordable price
MARKETING|PROBLEM
Zenfone 5 is not yet massively disributed
to Indonesian offline & online retails
Announced Price
Rp 4.299.000
Current Price
Rp 4.499.000
COMMUNICATION|OBJECTIVECOMMUNICATION|OBJECTIVE
“Increasing Purchase Intention
to 75% until Q4 of 2019”
MANDATORIES
corporate brand
tagline
brand
series
Thank
You
Account Planning & Management, 2018

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