Simul Chair is an online and offline platform that allows users to design, customize, and sell their own unique chair designs. Users can access the Simul Chair application to create a chair based on their preferences for color, texture, shape, materials and budget. They can then display and sell their chair designs in the Simul Chair "chair museum." The platform provides a space for creative expression and artistic inspiration where people can view other designs, get ideas, and profit from their own designs.

1. Team: YoonJIhye
Blog:http://cafeinfacfe.blogspot.com/
2018. Information Architecture Class
JIhye Park:https://cozyhye.blogspot.com/
Yoonji Shin:https://bdogsnest.blogspot.com/

2. Brand Identity
Font : PT Serif
Color :##707070

3. 1. Access the Simul chair application/ visit simul chair
2. User create their unique chair based on their own need and
preferences.-color,texture,story,shape,budget,material
3. users design and sale their products and idea of the chair (chair
museum)
4 . Users can get chair idea and information
Contents

4. Creative +Comfort
Potential Expression
-Artistic exclusive property + Important factor in daily life
-can be inherited
-can be used daily
-can become an art piece that can express one’s artistic value
Therefore, Simul chair am to be an artistic space. As an artistic place, simul chair will offer
a space where people can be inspired by other people’s creative and unique chair exhibited
in our “chair museum” and also create their own peculiar chair.
People can think creatively, create endlessly, and sell or buy their idea for profit.
Context

5. Users
*People Who wanted to create their own
unique chair

6. Jihyun is interested in design. Jihyun got to know SIMUL Chair by her friend’s
Instagram post about her own made chair.
She first joined the SIMUL Chair system at the simul chair application. She then
decided to visit the actual store.
Since she had already joined the SIMUL Chair system at home, she could enter the
SIMUL Chair exhibition free.
There were lots of designs that caught her mind but since Jihyun visited SIMUL
Chair to make her own chair, she went to the chair factory after seeing the exhibition.
Jihyun first chose a single sofa because she wanted a comfortable place to rest.
Then, she chose blue, her favorite color as the main color. For material, she chose
fabric and she also engraved her name at back of the sofa.
After sending the finished chair to chair museum and ordering it, she came home
pleasantly.
User scenario

7. 1.Placemaking

8. CHAIR
FACTORY
CHAIR MUSEUM

9. Simul chair Store
Atelier
Select shape of
the chair
Painting room
Visitors can
choose and see
the color of chair
Material room
Visitors can touch
the material of the
chair
Drawing room
draw their unique
pattern for chair.
Chair
museum(information/history
room/store)
-navigating chair history room
(exhibition)
-provide information of simul chair
-Buy the product

10. 2.Consistency

11. “
System simlu cahir factory provide both (on/ offline) store / when users visit offline store,
same functions will be provided to the users as function of offline store provided, using wide screen device.
However benefits for offline store are…
1. Experience the real texture
2. See other people’s work
3. Interact with other people
4. Experience the simul chair factory’s atmosphere and interior
5. Admission fee for offline simul chair exhibition is free for simul chiar members
Customizing chair(on/0ff) Chair Museum(on/off) my page(on)
-Atelier -exhibition room -my account
-painting room -information center -my chair history
-Material room -Chair store -yet
-drawing rooM

12. Metaphor-Navigating the simul chair(off) Function
Chair factory(CF) Place for Creating my chair
CF-atelier(AR) Place for Design the shape of my chair
CF-painting room(PR) Place for Selecting colors
CF-material room(MR) Place for selecting materials
CF-drawing room(DR) Place for Creating patterns
Chair museum (CM) Provide information/purchase chair(idea)
Cm-History room(hR) Exhibition hall for customized chairs
Cm-information center(IC) Place of providing simul chiar informations
Cm-chair store(CS) offline shop -users can buy the products or idea of
chair
Metaphor-web/smart
device(on)
Function
Chair factory(CF) Web page for Creating my chair
CF-atelier(AR) Web page for Design the shape of my chair
CF-painting room(PR) Web page for Selecting colors
CF-material room(MR) Web page for selecting materials
CF-drawing room(DR) Web page for Creating patterns
Chair museum (CM) Provide information/purchase chair(idea)
Cm-History room(hR) Exhibition hall for customized chairs
Cm-information
center(IC)
Web page that provides simul chair
informations
Cm-chair store(CS) online shop -users can buy the products
or idea of chair
My page(mp) Personal page
mp=my account(MC) Personal information
MP-my chair
history(CH)
History of my chair
MP-yet(MD) Incomplete design
Login Login simul chair
JOin Create new simul cahir account
Taxonomy

13. Metaphor-signage(1) function
CF-Create my chair (on/off) enter the ch/ access the ch page
CF-select(on/off) Select the elements
CF-ERASER(on/off) Erase the element
CF-SEND (on/off)) Send the information to CM
CF/PR-Painting(on/off) Select colors
CF/DR-drawing(on/off) Create own pattern
CF-DEL(on/off)) Delete my desein
Metaphor-signage(2) function
cf/pr&dr-”X”(on/off) non-color/pattern
CM/CS-buy(on/off) paying
CM-F&A (on) F&A
CF-Save(on/off) Save my design
MP-Log in (on) Enter the simul chair
MP-Join(on) Create now account
MP-continue(on/off) Continue designing

14. 3.Resilience

15. Users
Copyright
Painting
SIMUL CHAIR
CHAIR FACTORY
Shipment
CHAIR MUSEUM
MakePC
Drawing
Material
store
HIstory room
Send the information
Atelier
Information room

16. 4.Reduction

17. Chair Factory(on/off)
-Atelier : shape/ Sofa, Table chair, Office Chair, etc.
-Painting Room: Coloring
-Drawing Room: Drawing-Free,Pattern, Handwriting, Picture, Story
-Material Room: Select Material/Texture-Fabric, Plastic, Wood, etc.
Chiar Museum(on/off)
-HIstory Room: History of Simul chair/
-Information room: provide information -simul chiar/chair
-Chair store: Shop product/ Shop ideia
My page(on)
-my account:information
-my chair history: my chair design
-yet: incomplete design (users can save the design and continue design
latter.)

18. 5.CORRELATION

19. External correlation
When the user goes in to the
chair factory they go in by the
order of
1.Atelier
2.Painting Room
3.Material Shop
4.Drawing room
5.Chair Museum
1.When they go into the Atelier : They can
access to the information in the chair museum
by a screen to browse through chair shapes or
categories. After choosing it, and clicking
confirm button on the screen, they will be
guided to the next room
2. in the painting room : they can choose the
color through the screen. After choosing the
confirm button, they will be guided to their next
room
3. Material shop : After choosing the material
and clicking the confirm button, they will be
guided to the next room.
4. Drawing room : they can draw their own
pattern or drawing through the graphic tablet or
by hand drawing and scanning.
5. The completed information of the chair
will be sent to the factory and then to the chair
museum.

20. Internal
correlation
1. Atelier - Choose the shape of the chair
2. painting room - choose the colour of the chair
3. material shop - choose the material that will form the
chair
4. drawing room - insert a pattern to the chair
5. chair museum - save the information of the chair the
users made and sell

21. 6.synthesis

22. The pervasive Simul chair
1.Getting information about simul chair store
2. Building a chair idea list
3.getting to the simulchair
4.parking the car
5. Navigating the chair factory/5.Navigating chair museum
6.customizing
products(Atelier-painting room
-drawing room -material room)
7.Paying
6.Finding Products
(History room -information
room-chair store)
7. paying

23. CHU Diagram
Task Join/login Visiting simul
chair
Customizing chair Visiting chair
exhibition
Buying the
product or design
Selling the design
Environment or
media
buildings buildings buildings buildings buildings
Web Web Web Web Web
Smart phone Smart phone Smart phone Smart
phone
Smart phone
placemaking
consistency
Resilience
reduction
correlation

24. Task Join/login Visiting simul
chair
Customizing chair Visiting chair
exhibition
Buying the
product( design)
Selling the design
placemaking Feel the
atmosphere of the
store by visiting
Get your ideas
referring to other
user’s designs
Design Chairs in a
creative and cozy
interior space.
Can touch and feel
various textures.
People who visit
SimulChair can
Enter the store for
free.
Touch and watch
the actual chair
designs and
products. .
Sell the chair I had
designed..
consistency Become a member
of SimulChair
Check out the
Chair factory and
the Chair Museum
Vist the Atelier,
Colour Room,
Painting room,
Material room
Buy products in
the chair store
inside the chair
exhibition
Sell products in
the chair store
inside the chair
exhibition
Resilience Visit the store,
Share your
thoughts with
others and design
yourself, enhance
your artistic
potentials.
Users can build up
their own chair
and express not
only their unique
design but also
their artistic
potentials
Users get the
chance to buy
other’s design
while looking
around the
exhibition
By selling the
chair, you can be a
designer and the
seller easily at the
same time.
reduction Tells you the
informations you
need to type in to
join Simulchair
membership.
Get provided with
information of
services you can
get when you
enter SimulChair.
Get provided with
design factors.
Get information of
the process for
purchase.
Get information of
the process for
selling.
correlation In Chair factory,
you can go into
four different
rooms and build
up your own chair.
Check out the
history of
simulchair in the
simulchair
exhibition by free
entrance
exhibitions.
Users can buy
chairs exhibited in
the exhibition or
buy readymade
products in the
application. .
After the design is
done, users can
sell the readymade
product or their
idea with certain
percentage of
royalty.

25. 7.mood board

26. Comfortable- vintage- lovely- happy- lively -active- vivacious- creative- warm- artistic

27. 7. sketches

31. 8. Wire frame

37. 9. Style guide

38. https://docs.google.com/present
ation/d/1F3UkO6q0PxCl43RyT
yGE6DAEXHFONjZVZ4KU8BFi
8LI/edit#

39. 10. Poster