A MasterCard study ranked the top 10 tourist cities in 2011, with London taking first place followed by Paris and Bangkok in second and third. The rest of the top 10 included Singapore, Hong Kong, Madrid, Istanbul, Frankfurt, Dubai, and Rome. The document lists each city's ranking and location.
The document discusses the conventions used in creating media products for a horror film called "The Elusive". It describes how the horror trailer adhered to typical conventions like frightening music and imagery to invoke fear. It also followed Freytag's pyramid structure with escalating action and climax. The poster and magazine cover also followed horror conventions like using red colors and block letters for the title while challenging conventions in some ways like atypical imagery. Market research was done on music, titles and ensuring characters' fashion would relate to the target teenage-young adult audience.
The document presents ingredient percentages and numbers for 23 different ice cream flavors. The flavors include raspberry lemon, mojito, birthday cake, pina colada, sticky toffee pudding, ginger bread, half baked, coffee break, tropical morning, peach crumble, coffee crisp, brownie blast, chocolate bar, pumpkin pie, banana cream pie, banana bread, strawberry crunch, apple pie, banana flambee, west coast trail mix, black forest, and cran-illa ice cream. Each flavor lists the ingredients, number codes, and percentages that make up the ice cream mix.
The document summarizes Baskin Robbins' plans to expand into Singapore. It discusses BR's background, vision, global presence and competitors. It analyzes Singapore's market environment and recommends short-term and long-term entry strategies. These include initially importing and franchising stores, then increasing outlets and potentially building a local production facility to access raw materials and currency benefits. Cultural differences and price resistance are identified as potential implications to control.
The document discusses the media products created for the film "The Elusive" and how they used and challenged conventions of real horror media. The horror trailer followed conventions like using frightening music and imagery to invoke fear in the audience. The trailer structure was based on Freytag's pyramid. The poster design included common horror elements like a mysterious image, red font for the title, and tagline but challenged conventions by not revealing much of the plot. Music and magazine cover design also drew from horror conventions to attract the target audience of late teens to early twenties.
The document summarizes Dorothea Salo's presentation on the threats modern copyright poses to libraries and scholarship. She argues that copyright, driven by corporate interests, now poses a greater threat to libraries than lack of funding. Recent laws and court cases have restricted libraries' abilities to lend materials between countries, engage in interlibrary loans, and preserve works. Publishers also increasingly control access to and use of digital content through licensing restrictions. Salo calls on librarians and scholars to be more vocal in advocating for balance and fairness in copyright law.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
A MasterCard study ranked the top 10 tourist cities in 2011, with London taking first place followed by Paris and Bangkok in second and third. The rest of the top 10 included Singapore, Hong Kong, Madrid, Istanbul, Frankfurt, Dubai, and Rome. The document lists each city's ranking and location.
The document discusses the conventions used in creating media products for a horror film called "The Elusive". It describes how the horror trailer adhered to typical conventions like frightening music and imagery to invoke fear. It also followed Freytag's pyramid structure with escalating action and climax. The poster and magazine cover also followed horror conventions like using red colors and block letters for the title while challenging conventions in some ways like atypical imagery. Market research was done on music, titles and ensuring characters' fashion would relate to the target teenage-young adult audience.
The document presents ingredient percentages and numbers for 23 different ice cream flavors. The flavors include raspberry lemon, mojito, birthday cake, pina colada, sticky toffee pudding, ginger bread, half baked, coffee break, tropical morning, peach crumble, coffee crisp, brownie blast, chocolate bar, pumpkin pie, banana cream pie, banana bread, strawberry crunch, apple pie, banana flambee, west coast trail mix, black forest, and cran-illa ice cream. Each flavor lists the ingredients, number codes, and percentages that make up the ice cream mix.
The document summarizes Baskin Robbins' plans to expand into Singapore. It discusses BR's background, vision, global presence and competitors. It analyzes Singapore's market environment and recommends short-term and long-term entry strategies. These include initially importing and franchising stores, then increasing outlets and potentially building a local production facility to access raw materials and currency benefits. Cultural differences and price resistance are identified as potential implications to control.
The document discusses the media products created for the film "The Elusive" and how they used and challenged conventions of real horror media. The horror trailer followed conventions like using frightening music and imagery to invoke fear in the audience. The trailer structure was based on Freytag's pyramid. The poster design included common horror elements like a mysterious image, red font for the title, and tagline but challenged conventions by not revealing much of the plot. Music and magazine cover design also drew from horror conventions to attract the target audience of late teens to early twenties.
The document summarizes Dorothea Salo's presentation on the threats modern copyright poses to libraries and scholarship. She argues that copyright, driven by corporate interests, now poses a greater threat to libraries than lack of funding. Recent laws and court cases have restricted libraries' abilities to lend materials between countries, engage in interlibrary loans, and preserve works. Publishers also increasingly control access to and use of digital content through licensing restrictions. Salo calls on librarians and scholars to be more vocal in advocating for balance and fairness in copyright law.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
This presentation delves into the core principles of personality development as taught by Tim Han. Understand the importance of self-awareness, goal setting, and maintaining a positive attitude. Gain valuable tips on improving communication skills and developing emotional intelligence. Tim Han’s practical advice and holistic approach will help you embark on a transformative journey towards becoming your best self.
Stealth attraction for mens gets her with your wordsichettrisagar95
My article gives a set of techniques used by men to subtly and effectively attract women without overtly displaying their intentions. It involves using non-verbal cues, body language, and subtle psychological tactics to create intrigue and build attraction. The goal is to appear confident, mysterious, and charismatic while maintaining an air of mystery that piques the interest of the person you are trying to attract. This approach emphasizes subtlety and finesse in communication and interaction to create a powerful and lasting impression.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
This presentation delves into the core principles of personality development as taught by Tim Han. Understand the importance of self-awareness, goal setting, and maintaining a positive attitude. Gain valuable tips on improving communication skills and developing emotional intelligence. Tim Han’s practical advice and holistic approach will help you embark on a transformative journey towards becoming your best self.
Stealth attraction for mens gets her with your wordsichettrisagar95
My article gives a set of techniques used by men to subtly and effectively attract women without overtly displaying their intentions. It involves using non-verbal cues, body language, and subtle psychological tactics to create intrigue and build attraction. The goal is to appear confident, mysterious, and charismatic while maintaining an air of mystery that piques the interest of the person you are trying to attract. This approach emphasizes subtlety and finesse in communication and interaction to create a powerful and lasting impression.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Simple Tricks to Make Your Site More Social Media Ready
1. ==== ====
1 Wierd News They Don't You To Know...
http://tweespi.com/socialmediaguide
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About a year ago, I wrote an article with guidelines on writing a website design and development
Request for Proposal (RFP), which received a great response. Now I think it's high time to do the
same thing for those wishing to engage an agency for Social Media Marketing and other Online
Marketing and Advertising consultation and implementation.
Below are my suggestions of how to prepare an RFP for social media projects, retainers and
campaigns. I also suggest doing research online and viewing other Request for Proposals to see
what works best for your organization. Keep in mind that whatever format you choose will
determine not only how long the responses are, but also what type of focus you are looking for
from the respondents. Each section of the RFP is outlined below, along with some explanation and
suggested questions. Have fun!
Information about your organization and project
Introduction
The purpose of this section is to give a brief overview of the company issuing the RFP and the
social media project or desired work relationship between the company and the vendor. Provide
as much information as you feel is necessary to allow vendors to prepare an accurate proposal. If
you feel that there is certain proprietary or other information that you do not wish to make public,
require a Non Disclosure Agreement be signed before receiving that information. This may limit
the participation of vendors, but it is oftentimes necessary to protect private information.
1. Company Overview
Organizational history
Your business objectives
Your company's history using social media or reasons why your organization intends to begin to
participate in social media
2. Overview of Project
State the project objectives and how they relate to the business objectives stated above. Explain
the type of vendor relationship desired i.e. Project-based, Agency of Record, etc. Explain the
current involvement your organization has with social media channels and how they relate to both
your organization's primary presence and any related campaigns
Explain the social media channels you wish the campaign to involve, unless you are looking for
suggestions of which to use, then please specify that to the vendors
Explain how the project fits into your overall marketing strategy (online and offline) and if there is
2. another vendor involved in other aspects of your Advertising and Marketing initiatives
Explain the measurable outcomes you would like to see
Explain the duration of the work - is it a temporary campaign, or an ongoing organizational
marketing platform?
3. Overview of Audiences and Stakeholders
List primary audiences for the company, i.e. demographics, psychographics, etc
List primary information needs of each audience group
Identify if any market or audience research will be necessary in the execution of the campaign
4. Overview of Response
Make it clear the type of response you are looking for:
Are you looking for a hypothetical approach, or an explanation of the vendor's process of how they
will come to create your campaign. Many times a hypothetical approach is not the best way to
approach an RFP process simply because a vendor will be missing several key pieces of
information that might negatively affect their ability to propose a specific solution. We suggest
looking for more general responses and weighing the effectiveness of past client work heavily
Guidelines for Proposal Preparation
In order to give all qualified vendors a level playing field, it's important to set up an easy to follow
schedule for both when your RFP is issued, when and to whom questions are allowed, and when
and in what format responses are required
Specify the date the RFP was issued (Month, Day, Year). If your RFP is publicly listed, it will help
those searching for RFPs on Google or by other methods to find relevant Request for Proposals
An optional requirement is to specify that all interested vendors register their intent to submit a
proposal by a certain date - usually within 1-2 weeks of the RFP issue. This is a good way to limit
the potential number of vendors who respond if you anticipate a large volume of proposals and
would rather receive a smaller amount
We recommend allowing a question and answer period that ends at least 1 week before the
proposal is due. It is up to you whether to allow questions by email, conference call or individual
phone calls. We do recommend that you share all the questions (and answers) with all interested
vendors in order to keep things as equal as possible. Always specify which format -phone call,
email, and to whom these questions should be addressed. We recommend identifying a single
person in your organization to be the point of contact. Just make sure vacation schedules, etc
don't interfere with this process, and if there is any other reason why the primary point of contact
might need to be out of town during the process, specify a secondary point of contact
Responses from issuer to be sent by 20XX in the following formats (specify whether electronic
submissions, hard copies or both must be either emailed, mailed or hand-delivered)
On the basis of the replies to the RFP document, a short list of potential vendors will be selected
and this group will be asked to present demonstrations of their capabilities and vision for the
project. These meetings will be completed by XXth, 20XX
Awarding of the contract to selected Vendor by XXth, 20XX
Work to commence by 20XX and to last until (if applicable)
Vendor Questions and Qualifications
3. The following is a series of questions that, if applicable, we suggest you ask the vendors
submitting proposals. Some may not apply, but it is a great idea to get as much of an idea of the
vendor's approach and philosophy on social media as possible. Compare the responses both
among each other, and to the research and reading that you have done to make sure that the
vendor is up to date with the latest thinking and best practices.
COMPANY DETAILS
Company name and parent company name
Ownership structure
Years in operation
Mailing address (headquarters)
Other office location(s)
Primary phone
Fax number
Website and blog URL
Primary point of contact (name, title, phone and email address)
Total number of employees
Number of vendor employees whose primary function is social media
Current client list with those engaged in social media work identified
Percentage of total revenue that is social-media related
Three references for social media work including; company name, primary client name, contact
details and brief explanation of services provided
Any potential conflicts with existing vendor client base and this RFP
Senior social media staff bios and links to social media profiles where applicable
Please provide a complete list of relevant social media platform and technology partners
References from clients currently engaged in social media work with the vendor
CAPABILITIES & EXPERIENCE
List all social media and online marketing capabilities
Do you have any proprietary tools or products related to social media?
Please list any experience you have with integrating social, paid and/or earned media
Is there a specific industry or type of work your firm specializes in?
Please list and provide links to primary social media communication channels for your company
(i.e.company blog,Twitter account, Facebook group, blogs authored by principals, etc.)
SOCIAL MEDIA MARKETING STRATEGY
Please outline your social media strategy process
Which stakeholder groups do you typically include in a strategy engagement?
Describe the final deliverable of a strategy engagement
What is your approach to risk management in social media?
How do you incorporate existing applications, websites, microsites and newsletter programs into
your overall social media strategy?
How do you ensure compliance with client legal requirements?
Please describe your approach to integrating across client marketing, customer service and
4. corporate communications departments. Please provide an example of your work in this area
How do you approach adapting a traditional brand into a two-way dialogue?
Please provide a case study of your strategy work that resulted in a social media initiative and the
business results achieved
REPUTATION MANAGEMENT & SOCIAL MEDIA MONITORING
What is your brand/reputation monitoring process (i.e. proprietary tools used, methodology, etc)?
What is your opinion on automated sentiment analysis?
What technology do you use to assist in online monitoring?
How long (on average) between a potential issue being posted online and being flagged to the
client?
What volume of mentions has your organization handled in the past (e.g. 2,500 mentions per
week)?
What is your quality assurance process to ensure that the large volumes of data gathered in the
monitoring process are handled efficiently and representative of the overall online conversation?
Please detail your methodology for handling online crises
What services do you provide in support of online crisis management?
Please describe the structure of your crisis management team, including bios and relevant
experience
How do you assess which mentions require immediate responses and which do not?
Please outline your general approach to sourcing and responding to comments
Please provide a case study detailing your work for the purposes of managing reputation or online
crisis management, including outcomes and lessons learned
Please include a sample of your monitoring report format and/or a link to appropriate dashboards
(specifics should be removed)
METRICS, MEASUREMENT & REPORTING
What methodology do you use for measuring the success of your social media programs for
clients?
Please provide specific examples based on past work
Have you developed any proprietary metrics? How have you applied these for clients?
How have you defined Return on Investment (ROI) from a social media perspective in the past?
How do you take data points generated from various social media channels and measurement
tools and combine to give an objective/comprehensive view?
What is your approach to server analytics and community analytics for program measurement?
Do you have the capability to measure cost per lead or cost per acquisition? Please provide an
example of a project on which you have done so
What platforms are you unable to measure accurately, or able to provide only limited
measurements from?
Please provide a sample of a measurement document or final report (specifics should be
removed)
What percentage of the budget do you recommend be dedicated to metrics and measurement?
CLIENT EDUCATION & TRAINING
Do you offer social media training services for clients? If yes, what formats are they available in?
5. What internal processes do you have in place to ensure that your staff is kept current on social
media innovations and best practices?
How do you measure progress and evaluate training effectiveness?
How do you recommend that clients keep up to date on the latest social media innovations and
best practices?
SOCIAL MEDIA AND OTHER DIGITAL CHANNELS
What are your design, creative and community management capabilities?
What percentage of your staff is dedicated to building and deploying social media solutions versus
management and consulting?
Please describe your experience with the following platforms and tactics:
- YouTube or similar video sharing sites
- Blogs, Podcasts, Vodcasts, Forums
- Content Management System (CMS)
- Customer Relationship Management (CRM)
- E-mail Marketing
- Search Engine Optimization (SEO) and Search Engine Marketing(SEM)
- Facebook Pages, Apps, API integration
- Mobile application development
- Twitter
- News sharing sites (i.e. Digg, Reddit, etc.)
- Virtual Worlds and Augmented reality
- Photo sharing (i.e. Flickr) and other content sharing sites (i.e. Scribd, Slideshare, Delicious, etc.)
- Social Media press releases(SMPRs)
- Crowdsourcing or Wikis
- Real world events organized via social media (e.g. Tweetups)
- Ratings/Customer service sites (i.e. Yelp, ePinions, etc.)
Please provide examples of social media channel developmentwork completed within the last two
years
COMMUNITY AND INFLUENCER OUTREACH (SOCIAL PR)
What is your process for identifying influencers within various social media channels?
How do you determine and define "influence?"
What is your outreach process for communicating with identified online influencers?
What tools and approaches do you use for Influencer Relationship Management? (Third-party,
proprietary,etc.)
How have you integrated Influencer Outreach with traditional communications and/or marketing
campaigns?
How do you approach seeding conversations within stakeholder groups?
What is your exit strategy with influencers once the initiative is completed?
How do you ensure authenticity and transparency when conducting outreach on behalf of a client?
Please provide a case study of an online community outreach project
CLIENT SERVICES & PROJECT MANAGEMENT
6. How is a typical client engagement with your firm structured?
How do you structure your account teams?
Please outline your internal communication structure. If your account staff is separate from your
project management staff, please detail how these teams work together
If you are selected to provide social media services, who will be assigned to our business (please
provide names, titles and short biographical notes)
What percentage of senior staff involvement is structured in to your projects? What role do they
play?
How are your projects priced? Using an hourly rate? Blended agency rate? If the former, please
provide a rate card
What change management practices does your agency employ?
What reports will be provided to the client in order to communicate project milestones and overall
project health?
What is the frequency of these reports?
What is your process for gathering business requirements?
Writing a Request for Proposal (RFP) is a good first step when considering Online Marketing and
Social Media work as it takes thoughtful planning to specify and construct an effective, integrated
campaign. A well thought-out, quality RFP is essential to a successful endeavor because it helps
you to focus on your goals and exactly how to achieve them.
Greg Kihlstrom is the Chief Creative Officer at Carousel30 Interactive in Washington DC, an
award-winning digital agency offering online advertising and marketing services as well as
interactive design and development for social media, websites and mobile applications.
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