The document provides a market profile of the district of Sikar in India, which has a population of 518,000 people and consumes 45,000 tons of cement annually. It details the top 3 cement brands in Sikar by volume sold and their respective market shares. An action plan is proposed to increase sales of the Kirtiman brand in Sikar, including appointing new dealers and providing branding and technical support.

1. Review Meet
Jaipur
05.06.2017
Sanjay Sharma
Sikar
5/17/2020

2. Population-518000
No. of Tehsil- 06
Total Cement Consumption-45000
Wonder Sale-4488
Market Share-10 %
MARKET PROFILE
DISTRICT - SIKAR

3. Top 3 Leading Brands (Volume Wise)
Monthly Avg. Sale of Top 3
Leading Brands
Market Share
Network
(No. of Dealers)
Brand A Brand B Brand C Brand A Brand B Brand C Brand A Brand B Brand C
15800 8800 4488 35 19 10 87 56 45
Remarks (if any) -

4. Our Performance and Sales Plan
2015-16
(Avg. Sale)
2016-17
(Avg. Sale)
Apr-17 May-17
June-17 Target
(Kirtiman)
3692 4488 4011 4701 6640

5. Action Plan/Support Required
• Dealer Appointment/Replacement-6/5
• B.P. Appointment/ Replacement-NO
• Logistic/Warehouse Opening-1/0
• Manpower Support-1
• Branding Support-Dealer Board, Shop Branding New Appointing
• Technical Support-1 Site visit Engineer.
• Any Other Issue-Painting Quality very Poor.

6. 5/17/2020