The document provides an overview of the Signature Genomics brand concepts from May 14, 2009. It includes descriptions of the company's positioning around compassion, being a challenger, innovation, understanding, and meaning. Core values discussed include patient focus, academic rigor, pioneering new technologies, quality assurance, and collaboration. The brand personality is described as confident yet humble, intelligent, risk-taking, secure, compassionate, high-energy, genuine, honest, and approachable. A creative audit highlights opportunities to simplify the logo and branding. Concept 1 proposes emphasizing the solitary point in the logo to represent the unified compassion of staff and cutting-edge technology.
Visualizing Business Models and Value Propositions In Private Banking And Wea...Alexander Osterwalder
Recently Arvetica facilitated a training workshop for a client on the topic of "Visualizing Business Models and Value Propositions in Wealth Management". The aim of the event was to train participants in applying innovative and visual methods to analyze and compare business models and offers in in wealth management.
Visualizing Business Models and Value Propositions In Private Banking And Wea...Alexander Osterwalder
Recently Arvetica facilitated a training workshop for a client on the topic of "Visualizing Business Models and Value Propositions in Wealth Management". The aim of the event was to train participants in applying innovative and visual methods to analyze and compare business models and offers in in wealth management.
...what are those seeming things you need to consider when planning your brand, its strategy, its pattern and all? I explain these in a few drive-it-home way that would not be a problem to understand.
Automation is all about how we as brand professionals help clients achieve a lot using great tools, while they spend less (always they want to),lol.
The Persuasive Communication Model offers a convenient system that you can use to design mobile applications, websites, or social media campaigns. You can use the model when you are developing new products, trying to improve old ones, or seeking to identify the success principles that lay behind your competitors’ products.
When designing new technologies or fixing old ones, the model provides a checklist of persuasion principles that you can use to compare your design with scientifically validate influence principles. If you wish to understand what makes your competitors’ technology work, you cannot just copy their product. Rather, you can use the model to reverse engineer their persuasive architecture, and then adapt their persuasive architecture to your unique product and market.
This presentation does not include the Persuasive Design Cheat Sheet. Sign-up for my newsletter to be notified of the next public release: http://www.cugelman.com
Some of the science behind this presentation:
http://www.jmir.org/2011/1/e17/
How Your Customers Think: Editorial Strategy for Better MarketingC&EN Media Group
When NPR crunched data on when audiences stopped listening to a story, they found massive drop-off within seconds when stories started like this: “Here at Morning Edition, we have an update from our colleagues at our Planet Money team…”
But listeners stayed for stories that started like this: “A lot of things have been killed off by the internet. The Rolodex. Paper maps. But somehow the shopping catalog happens to survive.”
The difference: focusing on what matters to the listener’s life. Does your brand start by talking about itself or about the customer’s life and aspirations? In this workshop, C&EN Media Group's science marketing event, HDMZ and C&EN BrandLab delve into developing an outside-in, customer-centric editorial strategy that improves the effectiveness of content marketing, while also strengthening a company’s brand.
Presenters:
Ryan Ferrell, Director, Scientific Communications, HDMZ
Joseph Salerno, Account Director, HDMZ
Raj Mukhopadhyay, Ph.D., Executive Editor, C&EN BrandLab
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Can sustainability thinking help you be a better marketerGiven London
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Verbal Identity: The Lost Continent of Brandinglinguabrand
Companies compete with words (TM) So how do you know which words are competitive? That's why we invented brand language analytics.
It's where words are 'maps to emotions (TM)'. Where brands and their audiences connect at deep emotional levels. We've mapped it and made it measurable and manageable.
In a world where words are proliferating shouting louder is unsustainable. Discover how to have conversations that connect.
The Social Media Playbook provides you with a set of tools and methodologies to develop a brand conform and consistent social voice online. It was created for employees who represent a company or a brand in a digital public space.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
...what are those seeming things you need to consider when planning your brand, its strategy, its pattern and all? I explain these in a few drive-it-home way that would not be a problem to understand.
Automation is all about how we as brand professionals help clients achieve a lot using great tools, while they spend less (always they want to),lol.
The Persuasive Communication Model offers a convenient system that you can use to design mobile applications, websites, or social media campaigns. You can use the model when you are developing new products, trying to improve old ones, or seeking to identify the success principles that lay behind your competitors’ products.
When designing new technologies or fixing old ones, the model provides a checklist of persuasion principles that you can use to compare your design with scientifically validate influence principles. If you wish to understand what makes your competitors’ technology work, you cannot just copy their product. Rather, you can use the model to reverse engineer their persuasive architecture, and then adapt their persuasive architecture to your unique product and market.
This presentation does not include the Persuasive Design Cheat Sheet. Sign-up for my newsletter to be notified of the next public release: http://www.cugelman.com
Some of the science behind this presentation:
http://www.jmir.org/2011/1/e17/
How Your Customers Think: Editorial Strategy for Better MarketingC&EN Media Group
When NPR crunched data on when audiences stopped listening to a story, they found massive drop-off within seconds when stories started like this: “Here at Morning Edition, we have an update from our colleagues at our Planet Money team…”
But listeners stayed for stories that started like this: “A lot of things have been killed off by the internet. The Rolodex. Paper maps. But somehow the shopping catalog happens to survive.”
The difference: focusing on what matters to the listener’s life. Does your brand start by talking about itself or about the customer’s life and aspirations? In this workshop, C&EN Media Group's science marketing event, HDMZ and C&EN BrandLab delve into developing an outside-in, customer-centric editorial strategy that improves the effectiveness of content marketing, while also strengthening a company’s brand.
Presenters:
Ryan Ferrell, Director, Scientific Communications, HDMZ
Joseph Salerno, Account Director, HDMZ
Raj Mukhopadhyay, Ph.D., Executive Editor, C&EN BrandLab
Storytelling frameworks for digital pedagogiesdrpmcgee
Our lives are replayed through our stories, suggesting that stories used in learning experiences help to integrate new meaning into existing schemas. This session draws upon research analyzing theory and methods of storytelling for learning, and illustrates instructional applications within digital learning environments an to support communities.
Can sustainability thinking help you be a better marketerGiven London
Marketing is a sector that is facing huge disruption and change. In the new marketing environment many, if not most of the old approaches do not work. Sustainability thinking offers many solutions to help marketers be successful in this new landscape. This presentation explains how brands can become better marketers through sustainability, and references many examples where it is already happening. It also explains how corporate structures need to transform in order to take advantage.
Pushing Buttons & Pulling Triggers: Using Psychology to Connect with People a...Kelsey Ruger
Everyday marketers, designers and product managers create things that are intended to elicit a response from people. Whether that response is purchasing a product, reading and sharing a message, or clicking through on a website, understanding what makes people tick is critical to getting the desired response. In this session, we will take a look at some science and research that reveal common “people patterns” in thinking, decision-making and behavior that will allow you to create more engaging, creative and meaningful interactions that match the way people think and work, while delivering results.
Telling Your Story Through Branding is an overview of how stories serve as vehicles to illustrate differentiation and easily share the brand experience.
Verbal Identity: The Lost Continent of Brandinglinguabrand
Companies compete with words (TM) So how do you know which words are competitive? That's why we invented brand language analytics.
It's where words are 'maps to emotions (TM)'. Where brands and their audiences connect at deep emotional levels. We've mapped it and made it measurable and manageable.
In a world where words are proliferating shouting louder is unsustainable. Discover how to have conversations that connect.
The Social Media Playbook provides you with a set of tools and methodologies to develop a brand conform and consistent social voice online. It was created for employees who represent a company or a brand in a digital public space.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
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➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. CompaSSion ChallenGer innovation UnDerStanDinG/meaninG
• Samples as people • Location • Research and development • Fastest turnaround time
• Patient arrivals • Commercial lab rooted in • Pioneer • Customer service
• Hardship committee academic rigor • Genoglyphix • Volume leader
• 100% of staff believe in – Speaking • Cancer • Quality assurance
saving lives – Publishing • Syndrome discovery • Genetic counselors
• Genetic counselors • “If it’s not there, we • Lab adaptability through • FISH if needed
• No phone tree will build it” growth (1 to 16,000) • Clinical tools
• Every abnormal gets a call • Service and product • Cutting-edge technology • Collaboration and teamwork
• Genoglyphix links to adaptability • New York • Mutual respect
support network (suite of solutions) • Chip • Demystify complicated results
• Babies get special care • Risk-taking • Genetic counselors advise
• Academic and scientific rigor • Spokane talent pool improper testing
• Do the right thing (ethics) • Entrepreneurial spirit • Largest database in
• Medicaid and Medicare clinical care
compliance
Signature Genomics Brand Concepts May 14, 2009
3. Positioning Statement
We turn complexity into
meaning. Signature
Genomics is committed
to providing understandable
answers—with the ultimate
goal of bettering patient lives.
Understanding Compassion Challenger Innovation
Brand Promise
Bettering Lives
Signature Genomics Brand Concepts May 14, 2009
5. Signature Genomics Creative audit
SGl utilizes same “suite” of graphics as competition
No “ownable” system to differentiate
Branded house vs. house of brands
The SGL brand is lost in a multitude of messages,
services and products.
multiple colors, fonts, point sizes, graphics and
photography all compete
Multiple messages and graphics
undermine your strengths and
leadership position.
Brand elements (color, font, layout)
feel dated
Follower vs. cutting-edge leader
the “words” don’t match
the “pictures”
Clinical voice does not match
human imagery, resulting in
a lack of cohesion.
no emotional compass
Why should I care about
this brand?
Keep it simple— Headline font vs.
the 3 “Ws” body copy
Simplicity.
Messaging
hierarchy
Consistency. Simplify the logo
Clean up
meaning. Match font to
personality
“logo soup”
Color theory Match voice to Photographic POV
personality
Signature Genomics Brand Concepts May 14, 2009
6. opportunity
CmDX Human, approachable, decent design and site navigation
GeneDX Clear brand hierarchy, good information design
BlueGnome Simple and direct site navigation, good use of icons
Signature Genomics Good job of incorporating human touch visual elements
throughout breadth of materials
Quest Diagnostics OK job of conveying patient-centric approach
labCorp Simple, straightforward site design
Baylor (mGl) High-end illustration lends credibility
emory Nothing unique or compelling to offer
7. the logo (Before)
the logo (after)
SIGNATURE
GENOMIC
LABORATORIES, LLC
Signature Genomics Brand Concepts May 14, 2009
8.
9. Concept 1
the point of Clarity
The Signature Genomics logo suggests finding
clarity—unraveling mystery through rigor and
precision. But its promise is lost in a sea of
graphics. It’s time to celebrate the brand mark—
to complement the significance of Signature
Genomics’ efforts—by emphasizing it as a catalyst
for greater meaning and understanding. We do this
by using the one solitary “point” to create a
one-to-one relationship between idea and mark.
The “point” can now be assigned a number of tasks,
from representing the unified compassion of the
staff to conveying the cutting-edge technology and
intellectual might needed to face cancer head-on.
The “point” always lives in relationship to the
humanity it serves, be it a diagnosed infant, an
enlightened physician or a grateful parent.
Simple. Consistent. Meaningful.
Signature Genomics Brand Concepts May 14, 2009
10. Photographic Style and Execution
Fonts
Helvetica Neu AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqRrSsTtUuVvWwXxYyZz
Helvetica Neu Bold AaBbCcDdEeFfGgHhIiJj
KkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Color Palette
Graphic Element(s)
Turning Science into Meaning SIGNATURE
GENOMIC
LABORATORIES, LLC
CRAS VOLUTPAT. VESTIBULUM OR. CRAS VOLUTPAT. VESTIBULUM OR.
PELLEN TESQUE A NIBH ID MAURIS RHON PELLEN TESQUE A NIBH ID MAURIS RHON
CUS VULPU TATE. CUS VULPU TATE.
Signature Genomics Brand Concepts May 14, 2009
12. Brochure
S E E K I N G O U T C O M E S.
F I N D I N G A N S W E R S.
S AV I N G L I V E S.
Turning Science into Meaning SIGNATURE
GENOMIC
LABORATORIES, LLC
C L A R I T Y. F O R M O R E T H A N J U S T A M O M E N T.
Signature Genomic Laboratories is the premier
cytogenetic laboratory for microarray testing, a new
technology that allows geneticists to evaluate many
segments of the human genome faster and more
accurately than ever before. But just as important
as our breakthrough technology is our ability to
translate it into useful, understandable answers.
Answers that can create futures. Change outcomes.
Save lives. Because without understanding, science is
merely science. But with it, science can do something
much more powerful: better patient lives.
Cras volutpat. Vestibulum orci. Pellentesque a nibh id mauris rhon Lorem ipsum dolor sit amet, consectetur adipiscing
cus vulputate. Morbi aliquam ornare ligula. Maecenas lectus arcu, elit. Aenean tristique. Maecenas placerat odio.
feugiat vitae, sagittis blandit, mattis quis, erat. Fusce ac orci et nibh Pellentesque eu justo nec tor tor sagittis interdum.
ornare sollicitudin. Nulla at nibh quis arcu lacinia volutpat. Quisque Curabitur porta. Prae sent nec nisi a ipsum pellen-
eget magna. Mauris iaculis dui at purus. Nulla elementum la cinia tesque eleifend.
lacus. Donec at.
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Cathy White, m.D.
pellen teSQUe a niBh iD maUriS rhon
aBC CliniCal laBoratorieS
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19% 58%
62% 23% 19% 19%
Lorem ipsum dolor sit ame Maecenas feugiat
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas blandit. Vestibulum ac eros. Mae-
cenas nec odio. Donec viverra ipsum vel mauris. Nam at quam a ante auctor posuere. Aliquam sed
libero sit amet eros pharetra posuere.
“It’s not just the technology Cras volutpat. Vestibulum orci. Pellentesque a nibh
id mauris rhon cus vulputate. Morbi aliquam ornare
ligula. Maecenas lectus arcu, feugiat vitae, sagit
tellus nec metus adipiscing varius. Curabitur et eros
quis turpis tempor tincidunt. Quisque vulputate.
Morbi sollicitudin tempus quam. Aenean ut sapien.
THAT MAKES SIGNATURE GENOMICS SPECIAL. IT’S THEIR ABILITY TO TURN THAT
tis blandit, mattis quis, erat. Fusce ac orci et nibh Vestibulum orci. Pellentesque a nibh id mauris rhon
TECHNOLOGY INTO ANSWERS I CAN USE TO IMPROVE PATIENTS’ LIVES.” ornare sollicitudin. Nulla at nibh quis arcu lacinia cus vulputate. Morbi aliquam ornare ligula. Maece
volutpat. Quisque eget magna. Mauris iaculis dui nas lectus arcu,
at purus. Nulla elementum la cinia lacus. Donec at
Signature Genomics Brand Concepts May 14, 2009
13. Advertisement
START BY UNDERSTANDING IT.
THE BEST WAY TO
FIGHT CANCER?
Vestibulum orci. Pellentesque a nibh id mauris rhon cus vulputate. Morbi
aliquam ornare ligula. Maecenas lectus arcu, feugiat vitae, sagittis blandit, mattis
quis, erat. Fusce ac orci et nibh ornare sollici tudin. Nulla at nibh quis arcu lacinia
volutpat. . Maecenas lectus arcu, feugiat vitae, sagittis blandit, mattis quis.
Turning Science into Meaning SIGNATURE
GENOMIC
LABORATORIES, LLC
www.signaturegenomics.com
Tradeshow Booth
Signature Genomics Brand Concepts May 14, 2009
14. Concept 2
a Window of Understanding
For the competition, combining science with
humanity seems impossible. For Signature
Genomics, it’s just the opposite. Science and
humanity are not mutually exclusive—they are
inseparable. We celebrate this union with the
juxtaposition of simple and recognizable
“containers” and compelling lifestyle imagery.
Infinitely extendable, these tools of the trade can
be used to represent Signature Genomics’ scientific
core, brand pillars and product offerings. Likewise,
the images outside the “tools” embody the human
impact of Signature Genomics’ science, reinforcing
the core brand promise of “bettering lives.”
Simple. Consistent. Meaningful.
Signature Genomics Brand Concepts May 14, 2009
15. Photographic Style and Execution
Fonts
Baskerville Regular AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqRrSsTtUuVvWwXxYyZz
Avenir 55 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo
PpQqRrSsTtUuVvWwXxYyZz
Color Palette
Graphic Element(s)
Signature Genomics Brand Concepts May 14, 2009
17. Brochure
Breakthroughs in
understanding.
SIGNATURE
GENOMIC
LABORATORIES, LLC
SIGNATURE
GENOMIC
LABORATORIES, LLC
Science.
Delivered in human terms.
SIGNATURE GENOMIC LABORATORIES is the premier cytogenetic
Lorem ipsum dolor sit amet, consecte
tur adipiscing elit. Cras lobortis,
laboratory for microarray testing, a new technology that allows
mi vel blandit fringilla lorem dui
geneticists to evaluate many segments of the human genome faster
and more accurately than ever before. But just as important as our
breakthrough technology is our ability to translate it into useful,
understandable answers. Answers that can create futures. Change
outcomes. Save lives. Because without understanding, science is merely
science. But with it, science can do something much more powerful:
better patient lives.
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17p11.2
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imperdiet dignissim massa, vel ullamcorper massa fermentum non.
Pellentesque metus nunc, scelerisque ac dignissim ac, tincidunt ut sem.
Phasellus sollicitudin adipiscing lobortis. Sed nulla mi, fringilla auctor
tempor in, malesuada vel lacus. Aenean porta libero at nibh pellen-
tesque et cursus diam hendrerit. Proin orci massa, sodales at convallis
nec, convallis eget ligula. Nulla ac vestibulum velit. Fusce urna eros,
tristique vel rutrum ornare.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Sed lacus metus, elementum sed, hendrerit
quis, euismod ut, est. Vivamus tincidunt sem ultri
ces urna.
Signature Genomics Brand Concepts May 14, 2009
18. Advertisement
It’s not about the cancer
we’re fighting. It’s about the
lives we’re improving.
Nare sollicitudin. Nulla at nibh quis arcu lacinia volut pat.
Quisque eget magna. Mauris iaculis dui at purus. Nulla elemen tum
lacinia lacus. Donec at tellus nec metus adipi scing varius. Curabi
tur et eros quis turpis tempor tincid unt. Quisque vulpu tate. Morbi
sol licitudin tempus quam. Aenean ut sapien.
Learn more at www.signaturegenomics.com
SIGNATURE
Breakthroughs in understanding. GENOMIC
LABORATORIES, LLC
Tradeshow Booth
Signature Genomics Brand Concepts May 14, 2009
19. Concept 3
a new Definition of Science
Science is at the very core of Signature Genomics.
But we don’t view what we do as purely scientific.
We see not samples or test results but human lives,
and understand that our efforts fall short if we are
unable to translate complex information into
actionable answers. Ours is a unified pursuit for
understanding—for bettering lives. This is what
sets Signature Genomics apart, and we convey this
through compelling photojournalistic imagery of our
staff working in their element—juxtaposed with bold
statements and quotes expressed by the scientists
and staff themselves. So whether it’s identifying the
prenatal syndromes of today or detecting the
cancers of tomorrow, our unique esprit de corps
will remain strong—it will not be compromised.
Simple. Consistent. Meaningful.
Signature Genomics Brand Concepts May 14, 2009
20. Photographic Style and Execution
Fonts
Century Schoolbook AaBbCcDdEeFfGgHhIiJj
KkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Century Gothic AaBbCcDdEeFfGgHhIiJjKkLl
MmNnOoPpQqRrSsTtUuVvWwXxYyZz
Color Palette
Typographic Style Graphic Element
This has a
name. This
is a life.
Signature Genomics Brand Concepts May 14, 2009
21.
22. Brochure
At Signature Genomics,
we see science differently.
SIGNATURE
GENOMIC
LABORATORIES, LLC
The Science of Understanding.
We see:
promise.
challenges. It’s more than technology.
It’s understanding.
answers. Cras volutpat. Vestibulum orci. Pellentesque a nibh id mauris rhon cus vulputate. Morbi aliquam ornare ligula. Mae
cenas lectus arcu, feugiat vi tae, sagittis blandit, mattis quis, erat. Fusce ac orci et nibh ornare sollicitu din. Nulla at
nibh quis arcu lacinia volutpat. Quisque eget magna. Mauris iaculis dui at purus. Nulla elementum lacinia lacus.
“What makes Signature
different is the fact that while
we’re at the forefront
[
of genomic technology, we 17p11.2
never lose sight of the humanity
that technology allows us
Signature Genomic Laboratories is the premier cytogenetic laboratory
to affect. And that’s a for microarray testing, a new technology that allows geneticists to evaluate many segments
of the human genome faster and more accurately than ever before. But just as important as our
breakthrough technology is our ability to translate it into useful, understandable answers.
Answers that can create futures. Change outcomes. Save lives. Because without understanding,
really powerful thing.” science is merely science. But with it, science can do something much more powerful:
better patient lives.
Bassen Bejjani, M.D., FACMG
Founding Partner
Signature Genomic Laboratories, LLC
Signature Genomics Brand Concepts May 14, 2009
23. Advertisement
We see cancer
and we’re not
afraid of it.
Cras volutpat. Vestibulum orci. Pellentesque a nibh
id mauris rhon cus vulputate. Morbi aliquam ornare
ligula. Maecenas lectus arcu, feugiat vi tae, sagit-
tis blandit, mattis quis, erat. Fusce ac orci et nibh
ornare sollicitu din.
SIGNATURE
GENOMIC
LABORATORIES, LLC
www.signaturegenomics.com The Science of Understanding.
Tradeshow Booth
Tradeshow Booth
Signature Genomics Brand Concepts May 14, 2009