Shrimoyee Chakraborty is a 25-year-old self-employed marketing consultant and food blogger earning £50,000 annually who dreams of starting a food pop-up business and app, traveling more, and buying a home within 5 years. She currently has £3,000 savings and rents a flat, but wants to pursue her multiple goals. Advisers recommend she exercise caution with her business plans, prioritize growing her savings through regular contributions and moving them to a cash ISA for tax benefits, and not ignore pension planning.
Mad About Money is financial management with a difference. It aims to make financial freedom a reality through interactive media and personal and group connect. It is about developing a mindset apart from the general mindset – A mindset which has made the rich rich and left the poor to remain poor.
Mad About Money is financial management with a difference. It aims to make financial freedom a reality through interactive media and personal and group connect. It is about developing a mindset apart from the general mindset – A mindset which has made the rich rich and left the poor to remain poor.
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Why L&D has a historic opportunity to meet the needs of the organizations and its employees.
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The reality is there is no link between what you earn and how well you manage your money. That is good news for everybody. It simply means that regardless of our earning levels, we can all learn good money management habits and we can all aspire to a good level of financial security. Indeed, we can do more than just aspire; we can actually do something to achieve that financial security during our lifetimes.
Whether you've been in business one week or five years, an infusion of funds is always welcome. But what type of financing is best for your business? There are so many factors to consider--from the stage of your business to how much it'll cost to get the money--that just choosing a path to follow can be overwhelming.
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Bespoke publishing services
Financial adviser client marketing factsheets
Goldmine Media's professional financial adviser factsheets will enable your business to extend client communication, raise brand awareness, improve marketing efficiency, enhance client retention and increase sales.
Generate further repeat business opportunities
This service has been designed to generate further repeat business opportunities and referrals from your clients. Besides educating and informing clients, you're also achieving greater brand and name recognition, which is a very beneficial way to build lasting relationships.
Nurture relationships as part of your ongoing service proposition
In a post-RDR environment, there has never been a more important time to communicate with your clients on a regular basis, and each factsheet will ensure that you're able to nurture relationships as part of your ongoing client service proposition.
Each factsheet used as part of a direct mail campaign provides an unrivalled way of maintaining client contact and providing information that your clients know to be impartial, relevant and timely.
the choice of financial professionals
Print
Digital
Websites
Creative
Marketing
Personalised Client Marketing Factsheets
You may also be interested in
Financial adviser newsletters
Financial adviser client magazines
Personalised marketing factsheets
Financial adviser Corporate brochures
Personalised 2014/15 Tax Data card
Bespoke publishing services
Financial adviser client marketing factsheets
Goldmine Media's professional financial adviser factsheets will enable your business to extend client communication, raise brand awareness, improve marketing efficiency, enhance client retention and increase sales.
Generate further repeat business opportunities
This service has been designed to generate further repeat business opportunities and referrals from your clients. Besides educating and informing clients, you're also achieving greater brand and name recognition, which is a very beneficial way to build lasting relationships.
Nurture relationships as part of your ongoing service proposition
In a post-RDR environment, there has never been a more important time to communicate with your clients on a regular basis, and each factsheet will ensure that you're able to nurture relationships as part of your ongoing client service proposition.
Each factsheet used as part of a direct mail campaign provides an unrivalled way of maintaining client contact and providing information that your clients know to be impartial, relevant and timely.
1. THE INDEPENDENT ON SUNDAY
21 December 2014
l
implications of running her own
business before deciding on that
course of action.”
Mr Cox adds that if she does de-
cidetopressaheadwithherventure,
she could look into securing a busi-
ness loan from a bank to help her
fund those plans.
“As an alternative, she should in-
vestigate alternatives such as
peer-to-peer lending and crowd-
funding,” he says. “She should also
findoutwhetherthereareanygrants
available for this kind of -start up.”
Think housebuying through
WhileShrimoyeehopestogetonto
the ladder in five years’ time, Mr
Carolan suggests it may be unreal-
istic to do this at the same time as
tryingtofundabusinessventureand
gotravelling.“Buyingapropertywill
require a sizeable deposit, and par-
ticularly in London.”
This is a view shared by Matt
Hutchinsonfromtheflatandhouse-
share website Spareroom.co.uk:
“Shrimoyeemaystruggletopullto-
gether the necessary deposit if she
ploughs her savings into travelling
and her food pop-up.
“If she doesn’t have the luxury of
the ‘bank of mum and dad’ to call
upon, she needs to start building
cash savings now so she can amass
a big enough deposit to secure a
mortgage in five years’ time.”
Mr Hutchinson adds: “Equally,
when she does start to think about
buying,shemayneedtothinkabout
going in with another person and
looking outside London to make
costs more affordable.”
Once in a property of her own, he
suggests she thinks about taking in
a lodger. “This could help cover the
mortgagerepayments,”hesays.“Al-
ternatively, it could give her some
disposableincomewhichshecould
use to help pay for her travels.”
Don’t ignore pension planning
While retirement may seem a life-
time away, even saving a modest
amount in a pension now will pro-
videafirmfoundationforthefuture,
according to John Fox at the pen-
sions provider Liberty SIPP.
“Shrimoyee has big plans to set up
abusinessandgotravelling,butshe
must not put pension planning to
the bottom of the pile. Even small
sums contributed at her age can
grow into a sizeable pot over the
decades.”
Mr Fox also points to the big
changesinpensionrulescominginto
force in 2015. “From April, anyone
over 55 will be able to access the
moneyintheirpension.Thisshould
stoppeopleseeingitas‘deadmoney’
that can’t be touched until retire-
ment – and more as a long-term
savings account.”
Mr Cox adds that while there are
many benefits to being self-em-
ployed,oneofthedownsidesisthat
Shrimoyee will not benefit from a
company pension scheme or em-
ployer contributions. “This means
she will have to do all her saving for
retirement herself.”
Look into investing further
down the line
Our advisers agree that when Shri-
moyee does start to focus on saving
forthelongerterm,sheshouldcon-
siderinvesting,ratherthankeeping
moneyincashaccounts.“Overape-
riodofmorethanfiveyears,thestock
market should provide a better re-
turnthancashsavings,”saysMrCox.
“Once the time is right, she could
consider putting money in a stocks
and shares Isa.”
Review protection
As Shrimoyee has no debts or de-
pendants, life insurance is not a
priority at this point in her life.
“However, she may want to look at
the implications of losing her sole
income through illness,” says Mr
Carolan. “With this in mind, she
couldconsidergettingsomeformof
income protection.”
WEALTH CHECK Esther Shaw
Shrimoyee Chakraborty dreams of launching a food pop-up and app, seeing
the world and buying a home. Can her finances keep up with her energy?
THE patient
S
hrimoyee Chakraborty
from north London
worksasaself-employed
marketing consultant
andfoodbloggerandhas
dreams of starting her own food
pop-up outlet.
She would also like to go travel-
ling more, and hopes to take her
firststepontothepropertyladder
within the next few years. The 25-
year-old currently earns around
£50,000 a year.
“I have a food blog, Eatwithme-
shrimoyee.com, and have quite a
few followers so am keen to build
onthat,”shesays.“Ihavealsobeen
on a food-related television show,
which prompted a lot of people to
suggest I have my own food pop-
up.AsIalreadyhostalotofsupper
clubs and dinner parties, I’m keen
to take this to the next level.”
Alongsidethis,shewouldliketo
set up a food app.
“I want to support the pop-up
with an app based on the concept
of ‘cooking without having to go
shopping’. The idea is all about
helpingpeopletocookwithwhat-
ever they have at home. The app
will target busy working profes-
sionalswhohavelittletime;itwill
also promote a healthy-eating
lifestyle.”
Shrimoyee currently lives in a
two-bedroomflatinIslingtonwith
a live-in landlord. “I started rent-
ing five years ago in a flat-share in
Manchester, and then moved to
Londonforworkandcontinuedto
rent,” she says. “I pay £800 per
month including bills.”
Whilesheishappytorentfornow,
shewouldideallyliketobuyherown
place. “The key for me is working
out where I want to settle.”
Shrimoyeeisinthefortunatepo-
sition of having no debts, and has
managedtosquirrel£3,000wayin
a savings account with the
Halifax.
“I would love to have enough
money saved to be able to go on
lotsoffood-basedtravelsabroad,”
shesays.“I’mabouttoheadtothe
USforamonth,andwouldideally
like to do more trips like this
where I spend a few weeks film-
ingvideosindifferentpartsofthe
world,suchasSouthAmerica,and
discovering their cuisines. The
problemis,thesekindsofprojects
need a lot of money.”
Shrimoyee has no money in in-
vestments, no protection policies
and does not pay into a pension.
“Savingforretirementisnotsome-
thing I’m thinking about just yet.”
THE CURE
Our panel of advisers agree that
Shrimoyee is in a good position as
she has no debts, a good income
and some money saved. But they
urge her to get into a savings habit
to help her realise her goals – and
not to ignore pension planning.
Build savings
With so many aspirations, the key
for Shrimoyee is to save regularly,
according to Adam Carolan from
Xentum. “It could be hugely ben-
eficial further down the line.”
As a matter of priority, Danny
Cox from Hargreaves Lansdown
urgeshertomovethesavingsshehas
intoacashIsa.“Asahigher-ratetax-
payer she will be paying 40 per cent
tax on the interest she receives on a
normalaccount.Bycontrast,withan
Isa, the interest is tax-free.”
Exercise caution when setting
up a business
Mr Carolan advises Shrimoyee to
thinkverycarefullybeforepursuing
her dream of having her own pop-
up. “Setting up a new business can
bequiteriskyandverydemanding,”
he says. “That said, it can also be re-
wardingintermsofbothincomeand
lifestyle.Shrimoyeeneedstounder-
standboththepersonalandfinancial
I want to have
as much on my
plate as possible
MichaTheiner
DO YOU NEED A
FINANCIAL MAKEOVER?
Write to Julian Knight at
The Independent
on Sunday,
2 Derry Street,
London W8 5HF
j.knight@independent.co.uk
MONEY | advice
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