Urbanism in khulna city.

1. 1
Introduction
rbanism is the study of cities their geographic, economic, political, social and
cultural environment. Khulna is the third largest city of Bangladesh. People get
adequate water, electricity, and education in this city. The lifestyle pattern of the
people of Khulna city is better than the other city of Bangladesh.
Media has dramatically influenced the daily life of human beings in the last fifty years. At
present new media impact on human life which was not possible in past. People use the
backdated mode to know information. Modern life is based on the mass media and its
consequences. Media involves television broadcasting, advertisement, radio and magazines.
In Khulna city every people are directly or indirectly influenced by different type of media.
In this paper, we try to evaluate the implications of existing information and communication
media for the quality of life, including both the new media from the digital revolution and the
older media that still remain in use. Our evaluation of contemporary media will proceed in
three parts. In the section to follow, the benefits of contemporary media will be discussed,
with special emphasis given to their immediate functional benefits. We also emphasis on the
peoples desirable site to find the latest news. What type of media peoples usually used for
different purposes? We also try to show the relationship between different occupation people
and their useable media for leading daily life. Finally we try to evaluate the positive impact of
media on their daily life.
Purposes
 To gather knowledge about the role of media of human life in different perspective.
 To know recent picture of media interpolation among the people.
 To find out the updated and backdated technology for using their daily life.
 Differentiate between a specific age group people and their desire media for getting
information.
Objectives
 To determine the role of media on the urbanism
 To forecast the role of media in urban residence for 15-30 year
U

2. 2
Methodology
Method is the way of approach and procedures adopted in acquiring data. Survey research is
a method analyzing a specific population. It helps to gain knowledge about any topic clearly.
Survey is very important for any type of report scientifically observed by people. The present
study which conduct this paper use the household questionnaire survey method. we collected
primary data from 40 household in 4 region of Khulna city. These region are Nirala,
Gollamari, Boyra and Tutpara. Before collecting data, firstly we go there and try to know
socio economic condition of these areas (Reconnaissance survey). Secondly we go with our
questionnaire and collect date from household we randomly selected some household from
each area basically we select 10 household from each region of our study. Then we analyze
these data by using SPSS and finally we get findings from the analysis of these data. The total
procedure is shown in figure 4.1
Figure 4.1 : Methodological framework
Source: Field Survey 2015
Data collection
Data analysis &
Forecasting
Findings
Conclusion
Reference
Reconnaissance survey
House hold
questionnaire survey
Using SPSS, MS
Excel

3. 3
Analysis and Result
5.1 General information:
5.1.1 Walkability condition
To find out the actual result of these area firstly to evaluate and analysis the existence
consequences of these area and their socio-economic condition of their life. To find out of
their urbanism characteristics firstly we try to find out the walkability condition of these area
from the survey data to try to relate their condition by using 5 rating scale. But we normally
get this data from our Reconnaissance survey. From the table 5.a show the walkability
condition around 4 zone-
Table 5.a Area based walkability condition
Area Walking condition of the area
Always
good
Usually good Nutral Usually bad Total
Boyra 8 1 0 1 10
Nirala 10 0 0 0 10
Gollamari 1 9 0 0 10
Tutpara 0 3 2 5 10
Total 19 13 2 6 40
Source: Field survey 2015
From the table 5.a represent the walkability condition of 4 zone here Nirala is very much
walkable rather than other and it is 52.6% within all 19 and Boyra is almost same to Nirala on
the other hand Tutpara is usually bad than other area. There has one reason for this situation
because CBD area is far from this area. So authority don’t take proper plan to improve this
area condition.
5.1.2 Distance from house to market
From different area people explain their opinion about duration to go marketplace from home
where they get everything which are needed for every day. Our data express that the
necessary duration to go marketplace is better in Nirala residential area rather than another
area. People get everything from this market and save their time. There are some causes for
this situation which is discussed with the help of table 5.b.

4. 4
Table 5.b Area based travel duration from home to marketplace
Area Duration to go market Total
Below 5 5-10 min above 10
Boyra 14.3% 34.8% 10.0% 25.0%
Nirala 71.4% 21.7% 0.0% 25.0%
Gollamari 14.3% 39.1% 0.0% 25.0%
Tutpara 0% 4.3% 90.0% 25.0%
Total 100.0% 100.0% 100.0% 100.0%
Source: Field survey 2015
From the table 5.b represent the the duration of time to go from house to market place. From
4 zone, here Nirala is very much good condition rather than other and it is 71.4% people go
market from home to market within 0-4 minute. On the other hand people of Tutpara area do
the same work above 10 minute. It is happening because of bad transportation system the
road condition of this area is not feasible.
5.2 Media intervention
5.2.1 Age group and internet use:
From our survey statistics we know that the people of all area have a common equipment
which is android mobile and most of the household has one or more mobile with internet
connection about 50% have a pc/laptop with internet connection. People use internet for
different purpose and different age group people use these in different purpose. And their
internet use duration has variation. The table 5.c show the how much time people use
internet.
Table 5.c Age group and internet use:
Age group Time duration of internet using Total
Below 3 3-6 Above 6
Below 20 4.2% 11.1% 5.0%
21-25 29.2% 44.4% 28.6% 32.5%
26-35 37.5% 33.3% 71.4% 42.5%
above 35 29.2% 11.1% 20.0%
Source: Field survey 2015

5. 5
From the table 5.c represent the time of using internet with respect to different type of age
group here the age group within 26-35 are using more than 6 hours a day because of
occupation purpose most of the people of this area are service holder and job holder. And the
age group in 21-25 them are student so they use more of less social network in this time.
5.2.2 Occupation and online shopping:
This is the age of technology and communication in our survey data this things are reflect
people of different occupation does not go to market for buying anything they get everything
within a short moment inside the room by using different shopping website. Most of service-
holder, teacher, and job owner now a days buy anything from online shopping such as
Bikroy.com, Ekhannei.com, and Amazon.com etc. The following table 5.d show the online
shopping in different occupation.
Table 5.d Occupation and online shopping:
Source: Field survey 2015
5.2.3 Using media:
People of our area using media for different purposes the get information from different type
of media they also buy something by viewing advertisement in TV channel and website
sometime they get Ad from newspaper, Billboard, wall-art.
Most of the people who spend much time to use internet always get latest news from here but
another group of people get news from different way.
On the other hand people get entertainment by watching TV, listening radio, browsing
website on the TV channel people desire to like sports, news, Movie and different type of
Occupation of the respondent Online shopping
Yes No
Student 35.7% 64.3%
Job 70.0% 30.0%
Businessman 50.0% 50.0%
Service Holder 75.0% 25.0%
Housewife 25.0% 75.0%
Teacher 50.0% 50.0%

6. 6
channel. In our study most of people watch for news Somoy TV, Channle 24. For drama Star
Jalsha, Star Plus, Zee Bangla etc. from chart
Chart 5.2.3a and 5.2.3b Ad-media and latest news media
Source: Field survey 2015
From the above two chart it is clear that people frequently get news from internet on the other
hand using ad in their life via TV and internet also. Because internet accessibility is so much
cheap and it provide latest news within a short moment.
Findings:
 People get better life by using media
 By using media people get everything within a home
 Getting latest news people media
 For good communication people use social network
 For entertaining people use media
 with the help of media people change their livelihood pattern
Forecasting:
Forecast is to estimate the future if we try to forecast the intervention of media in the people’s
daily life from this data. We can easily say that after 15-30 years later people totally depend
on media to express their opinion and shopping, communication and so one. Media will be
part and parcel of the people’s daily life. People cannot lead a single moment without media.
Watching
or listening
TV/radio
52%
on the
internet
48%
Ad-media
Watching or listening TV/radio on the internet
35%
40%
25%
latest news media
tv internet newspaper

7. 7
Conclusion:
The role of media has great impact in everyday life of people. From this data it can be said
that, now a day’s media spread all the sector of life such as entertainment, communication,
health and so one. People in this era get everything within a short moment by using media so
media is a part of people life. No one can live a day without using any type of media. So it is
true that the role of media has great impact on urbanism.
References:
 Field survey 2015
